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ays calling the 2011 figure the tip of the iceberg given consumer demand and planned increases in capacity a tremendous opportunity exists for ongoing and future growth provided legislation may be passed allowing texas craft brewers the same access to market enjoyed by brewers in other states and by the texas wine industry metzger says in other states brewers can sell their packaged goods directly to consumers through tasting rooms in other states brewpubs can sell their beer off premises at festivals for instance and as packaged goods in retail stores not just at their brewpub location explains metzger these sales opportunities other brewers benefit and grow from are lost for texas craft brewers and they add up download the entire report official press release and supplemental materials here posted by scott metzger july 23 2012 categories beer industry beer laws craft beer tabc texas beer freedom leave a comment gearing up for 2013 i get occasional questions via email and comments here in regards to if craft brewers will once again be active in the 2013 texas legislative session the answer is absolutely and i believe we are more focused driven and organized than ever if you hadn t heard senate business and commerce committee chairman senator john carona rep d16 dallas county asked fellow committee member senator leticia van de putte dem d26 bexar county to form a working group of industry stakeholders to evaluate the texas alcoholic beverage code production wholesale and retail tier members from distilled spirits malt beverage and wine have been actively engaged with one another since on the malt beverage side i am encouraged by an unprecedented level of openness and communication between the different tiers for the first time since i ve been involved stakeholders have willingly come together and been open about their goals and concerns and more importantly we all acknowledge that it s okay for us to disagree on certain points in fact recognize where we disagree is the first step in coming to a middle ground we can all agree on some of the best news is the sense of all around agreement is that craft beer is here to stay and that it is an important part of wholesaler s growth plans not only is craft beer driving all of the growth in the craft beer segment but the success of craft beer is what drives the big breweries to continually develop new products and those new products are the only growing portion of big beer s portfolio craft beer is a win win for everyone i know there hasn t been a ton of activity on this blog but look for things to be picking up as we advance closer to the session and then my goal is to have daily posts once the session starts cheers scott posted by scott metzger june 9 2012 categories beer industry beer laws craft beer tabc texas beer freedom 1 comment please do not buy freetail beers on ebay it has been brought to my attention that someone is selling or trying to sell our beers on ebay i heard about it with ananke which we still have bottles of sitting on our shelves and i found a listing for a 2011 la muerta with a starting bid of 49 99 please do not buy these first of all la muerta isn t worth 49 99 it s worth exactly 11 tax the price we sell it for i highly advise that no one ever pay a cent more and there are no competitive issues with me saying that since we are the only ones legally able to sell it second of all this is flat out f ed up and i m fully in support of tabc going after this person for the unlicensed sale of alcohol if i find out who you are i will make sure you are banned from ever buying our bottles again we take great pride in what we do and hate to see our hard work tarnished by someone trying to make a quick buck i have no problem with the trading community so long as traders don t begin to crowd out our local customers and in fact am very flattered to see our beers end up all over the country but when someone buys our beers to try to flip them for financial gain you ve completely gone against what we are about posted by scott metzger may 29 2012 categories beer industry beer laws craft beer ethics integrity la muerta the way scott responds to people 1 comment beer reform your city would you trust a high end restaurant whose wine list consisted only of white zinfandel out of a box then why would you trust the same restaurant if their beer list consisted of nothing but industrial light lagers and mega brand imports at least as much as wine though i d argue even more so craft beer offers a wide and diverse range of flavor profiles that when smartly employed can greatly enhance a dining experience the chef who ignores craft beer is the equivalent of the chef who thinks prego is good enough for his sauces time to hold chef s to a higher standard as reported by beer business daily from 2009 to 2011 the number of breweries in the us increased by 22 and the number of available packages increased by 25 meanwhile shelf space increased by only 3 6 on premise dining will play a huge role in the future growth of craft beer the brewers association s julie herz notes that in 2010 only 169 of the top 250 restaurant chains features craft beer on their menus highlighting the growth potential available in this segment it doesn t surprise me however that craft beer is slow to make inroads as massive chains like chili s economies of scale dictate centralized buying decisions for big chains which in turn makes them slow to respond to trends even if in the case of craft beer the trend has been going on for over a decade that doesn t mean it can t be done even applebee s edit spelled applebee s wrong showing how much i go to applebee s is starting to take a per location based approached to their beer list making the effort to focus on local brands major win my beef is with the artisan chefs who are often locally celebrated these chefs are the respected as innovators and pure representations of a community s local flavor and terroir sadly i see far too many of them with beer lists that look like an orwellian blend of a 1970 s suburban sports bar and a college frat party why do we accept this as consumers not only do they do a disservice to their cuisine and clientele but insofar as they are viewed as culinary leaders they set a poor example for other restaurants in their community major fail reform your city today i m announcing my personal quest to reform the beer landscape in my town san antonio i won t stop until all of my city s top restaurants and most celebrated chefs are smartly featuring craft beer if a chef or beverage program manager feels lost in the world of craft beer i personally volunteer my services to help you establish a quality beer program note i can t legally sell you beer from my own brewery so there is no secret agenda here it doesn t have to be expansive to be respectable it doesn t have to require a single cent of capital investment if you are serving any beer at your establishment now we can transform your beer list if you want to enlist my services or just to report your progress in featuring craft beer tweet me beermonkey or shoot me an email at news at freetailbrewing dot com i ll establish and maintain a webpage with list of craft beer friendly restaurants and happily feature you on it consumers challenge your favorite chefs to be part of reform in san antonio non san antonians start a similar campaign in your city together we can do this cheers scott posted by scott metzger march 13 2012 categories craft beer 16 comments texas beer the 2015 challenge we are texas and our star shines bright as of december 31 2011 texas was home to 71 licensed small craft breweries which for the purposes of my analysis include breweries less than 75 000 barrels of annual production up from 47 just a year earlier that number includes 34 brewpubs up from 28 at year end 2010 and 37 production breweries almost double from the 19 licensed production breweries at the end of 2010 in 2011 texas small craft brewers produced 130 thousand barrels of beer compared to 93 thousand just the previous year the growth of our industry has been amazing and has not gone unnoticed yet i submit to you the following proclamation we are underachieving 31 texas counties are home to a small craft brewery but that s out of 254 not good enough that 130 thousand barrels produced by texas small craft brewers that represents a paltry 1 2 of the craft beer industry and a pathetic 0 06 market share in the overall us beer market not good enough those 71 small breweries we still rank 46th in breweries per capita in the us not good enough since i only speak on behalf of myself and my brewery i won t call the following list a set of goals instead let s call them a challenge by 2015 i challenge texas to the following be home to 160 actively licensed small craft breweries produce 250 000 barrels of beer from small craft breweries have a small craft brewery in 40 texas counties this one is admittedly harder since breweries tend to open in more populated areas for obvious reasons these three challenges are achievable but it will take the effort of numerous parties to be successful i m challenging the following groups to do their part texas small craft brewers your challenge is obvious texas beer distributors you are our ally in the growth of the industry and our growth cannot happen without you commit to carrying and featuring texas brands texas beer retailers you are the front line abandon the old school way of retailing beers and the intimidating walls of industrial light lager give brewers a fair and equitable display with no unfair preference to brands who kick you illegal incentives provide consumers easy clear access to the brands they want texas legislators you are challenged with the task of establishing fair competitive industry reforms that allow texas small craft brewers to grow their brands that means allowing production breweries to establish tasting rooms and sell directly to consumers on premise and allowing brewpubs to sell into the wholesale tier there is almost 1 billion in economic impact at stake for helping texas meet the 2015 challenge based on my annual economic impact study latest version to be published in march april texas beer consumers you have the best job in achieving the challenge continue drinking and supporting texas small craft brewers together we can do this share the message of the 2015 challenge with friends colleagues industry members and anyone you know who cares about texas craft beer drink beer save texas posted by scott metzger february 28 2012 categories beer industry beer laws craft beer tabc texas beer freedom texas breweries 6 comments aleheads podcast wanna hear me talk about stuff i didn t think so in any event if you feel like hearing my opinion on freetail beer trading texas laws the craft beer industry and dinosaurs you can listen here http aleheads com 2012 02 03 the aleheads podcast scott metzger freetail brewing co cheers posted by scott metzger february 3 2012 categories beer industry craft beer dinosaurs freetail tabc leave a comment what are you trying to say web traffic of this site over the last 5 days what are you guys trying to say posted by scott metzger january 31 2012 categories uncategorized 2 comments my vendors are funny this arrived today unsolicited from one of my merch vendors thanks brewery branding posted by scott metzger january 27 2012 categories dinosaurs freetail the way scott responds to people 3 comments no really though i do not like groupon for whatever reason the people at groupon think that repeatedly sending a different person to call email me will eventually result in me submitting to their corrosive program that hurts small businesses i m tired of responding politely so here was my latest exchange with the rep assigned to me and yes before you point it out i m quite aware of how childish i am click photos to enlarge to mitch s credit he tried to stoop to my ridiculously low level and respond with a graph of his own unfortunately i have no clue what this graph is trying to say or if it says anything at all i won t bother responding because i m out of graphs in which i can convey no thank you posted by scott metzger january 26 2012 categories freetail the way scott responds to people 22 comments one last word on dinosaurs and lawyers i wanted to say one last thing about dinosaurs and lawyers since messages keep pouring in from numerous channels about the letter i posted this to beeradvocate com and hopefully helps explain things a bit warning this response is likely to be far less entertaining than anything else you could possibly be doing first of all i didn t think the letter would get shared the way it did i posted it for kicks on my personal twitter where i don t have that many followers because i m not really that important and or cool my friends would agree i don t have anything against steelhead brewery the lawyer in question or our mail woman who delivered the c d letter actually i don t really like our mail woman she refuses to deliver the mail on mondays and she always sticks packages into a box where the key doesn t work delaying the delivery of said package until i can flag her down to open it for me but i digress unfortunately i have way more familiarity with intellectual property law than i ever cared for i ve been on the receiving end of c ds even one from a brewery that to my knowledge still has never produced a single beer none of which i ve ever fought because i ve never cared enough to i ve also been on the sending end of one c d for the brand we are most known for which we issued after a number of conversations with the brewery in question and before they had ever produced a single drop of the potentially infringing beer an important characteristic of trademark law is that trademarks are very costly to protect because ip lawyers are really proud of themselves and charge commensurately i have one of the nation s best ip firms representing me but i hope to never write them another check my ip lawyer who isn t the one who advised me to draw the dinosaur nor was he ever involved in this situation is a nice guy but i m no rockefeller or even jay z i need to save my pennies to make more beer so even if you win a lawsuit it could cost you tens of thousands of dollars as small businesses can we even really call this winning the money i spent on my ip lawyer the one time we got involved in issuing and c d and negotiating the actual cessation of the use could and should have been spent on something much more productive in the brewery a few clarifications just because i m anal like that 1 freetail has never made a beer called hopasaurus rex we have a page for hopasaurus rex on our webpage but is it meant to describe a process we occasionally used on ipas and actually we ve used it on non ipas too most people don t know much about hopasaurus rex because we haven t done it a lot and even when we have we haven t always pointed ...
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