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late quick focus planning for growing businesses getting government grants back getting government grants what can i get help with grants and help for your new business grants and help for your established business free government support and services need a hand searchform search advice and governance get support from people who can drive your business forward importing back importing manufacturing overseas 10 tips before you import importers and the customs service biosecurity for importers need a hand searchform search how to protect your ip overseas exporting back exporting what you need to know about exporting create a good export plan understand different ways to ship and distribute government agencies can help when you export need a hand searchform search how to protect your ip overseas planning to exit back planning to exit what to do when selling your business stepping back from your business need a hand searchform search operating at a loss get tips on what you can do nzte capability development voucher co funding to grow your skills tax and accounting back tax and accounting business finance basics back business finance basics introduction to business finance finance tips to help your business getting paid on time cash flow forecasting depreciation how to spread the cost of your assets what to do if your business is operating at a loss need a hand searchform search basic tax types back basic tax types introduction to taxes and levies income tax and provisional tax gst acc levies need a hand searchform search tax when you have employees back tax when you have employees payroll deductions paye kiwisaver employer superannuation contribution tax esct fringe benefit tax fbt employee allowances need a hand searchform search which laws apply to you use our compliance matters tool to find out reducing your tax back reducing your tax how to reduce your tax bill claiming expenses research development tax incentive need a hand searchform search tax time tips back tax time tips how to make tax time easier keeping tax records systems that can help at tax time how to fix tax mistakes need a hand searchform search insights and articles on the latest business topics closing down back closing down warning signs of trouble ahead is closing your business the right choice closing your business insolvency and involuntary closure need a hand searchform search operating at a loss get tips on what you can do understand your financial position use the cash flow forecaster tool hiring and managing people back hiring and managing people deciding to hire back deciding to hire when you should hire staff hiring the right staff types see how much an employee will cost how to become an employer alternatives to hiring an employee need a hand searchform search hiring people back hiring people overview of the hiring process advertising positions and interviewing applicants recruitment options for your business minimum wage and fair pay what to do when making a job 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about policies and procedures steps to take when managing misconduct best practice for an age diverse workplace accommodation for workers need a hand searchform search guide to keeping people healthy and safe at work getting the best from people back getting the best from people performance appraisals training and development options for your team assess skills in your business government help with training steps to take when handling poor performance how you can resolve employment issues what to do when restructuring your business need a hand searchform search tips on keeping track of employee performance ending employment back ending employment what to do when an employee resigns employee retirement what to do when making someone redundant dismissal or termination your checklist for when an employee leaves need a hand searchform search business structures advice on choosing the best one for you build employment agreements tailored to your business and everyone you employ do business online back do business online get tailored e commerce advice planning to do business online improving your online business building your website or online store advertising to online customers strengthening relationships with customers orders and deliveries digital boost get tailored advice on doing business online use the revive thrive tool doing business for good back doing business for good doing business for good an overview making a difference with your purpose led business developing your business and impact models building the foundation for your purpose led business measuring the impact of your purpose led business getting investment for your purpose led business risks and operations back risks and operations health and safety back health and safety health and safety basics how to assess health and safety risks what is reasonably practicable plans tools and learning from incidents worker engagement and participation great toolbox talks how to approach workers about a health and safety issue protect your retail shop with a fog cannon preparing for health and safety advice what to expect from worksafe visits need a hand searchform search insights and articles on the latest business topics planning for the unexpected bcp back planning for the unexpected bcp emergency planning for businesses continuity and contingency planning insurance in an emergency need a hand searchform search it risk and avoiding scams back it risk and avoiding scams storing and backing up data protecting business data protecting customer and employee information avoiding scams and fraud what to do if you ve been hacked need a hand searchform search dealing with customer complaints back dealing with customer complaints when customers complain understanding consumer laws reducing risk of complaints fair returns and complaints policies what you need to tell customers training staff to handle complaints need a hand searchform search equipment premises and assets back equipment premises and assets choosing where to work leasing or buying premises common business assets checklists introduction to managing assets resource management act for business co2 support need a hand searchform search manufacturing back manufacturing exploring manufacturing options importing and exporting laws need a hand searchform search reduce your risk as a supplier extreme weather information for businesses tips for tradies which laws apply to you use our compliance matters tool to find out business performance back business performance management and leadership back management and leadership assess your management and leadership skills improve your management and leadership overview how to communicate and give feedback how to be a good leader leadership styles and when to use them how to motivate your staff managing people s performance performance issues what to check shaping your work culture need a hand searchform search strategic finance back strategic finance strategic finance overview how to read financial statements use numbers to tell your business story financial models that can help you succeed metrics that can help your cash flow what to know when exploring funding options need a hand searchform search operations strategy back operations strategy operations strategy overview improving operational efficiency and innovation ensuring capacity matches demand managing inventory quality matters understand and improve quality knowing your networks supply and distribution need a hand searchform search directors and governance back directors and governance governance overview what governance is and why it s important laying the groundwork for good governance what it means to be a good director governance key things to review if you do it yourself structured governance boards need a hand searchform search business strategy back business strategy business strategy at a glance an introduction to business strategy looking outwards at your market looking inwards at your business creating your own space turning strategy into action need a hand searchform search marketing strategy back marketing strategy marketing strategy overview how marketing sets you up for success what your customers want and how they think build a brand your customers will love use insights to sell the right thing in the best place how to set the right price find the best way to promote your business need a hand searchform search new zealand business performance panel build employment agreements tailored to your business and everyone you employ wellbeing support back wellbeing support mental health and wellbeing support managing your own wellbeing back managing your own wellbeing resilience tips for small business owners boss burnout spot warning signs in yourself owner operators tips to beat isolation money and your mental health working solo tips to stay mentally well impostor syndrome feeling like a fraud need a hand searchform search wellbeing in your business back wellbeing in your business mental health in the workplace problem sharing and solving why workplace wellbeing is important talking with your team about uncertain times mental health for you and your staff looking after your employees minimising and managing workplace stress great minds don t always think alike need a hand searchform search wellbeing webinars brave in business e learning e learning courses extreme weather information for businesses news tools and resources older workers toolkit sole trader toolkit starting a business going contracting contribute to consultations subscribe to our monthly newsletter get the latest tips advice and news searchform search search facebook x go to homepage business govt nz business govt nz business govt nz helping businesses succeed tools and expert advice from government and industry designed to help kiwi businesses save time and succeed is your business name available use onecheck to see if your business name web domain trade mark and social media usernames are available it only takes one search use onecheck find out what expenses you can claim whether you re a sole trader contracting in a partnership or own a company you can claim business expenses to reduce your tax bill find out about claiming expenses guide to starting a business if you re new to being in business or self employed read our tips about what s involved from testing your idea to registering a trade mark 10 step guide to starting a business news for business see our regular updates for small businesses from across government about new services law changes and more view business updates sole trader toolkit as a sole trader you ll be looking after many parts of running a business by yourself we have got tools and resources to get you set up and guide you sole trader toolkit fog cannon subsidy for retailers if you run a small retail business you may be eligible for a 4 000 subsidy to get a fog cannon installed fog cannon subsidy brave in business e learning series learn how to focus on what matters most to you and your business and improve your mental and physical wellbeing join the e learning series tips for tradies learn how to improve your construction business by understanding how pricing works and the best way to quote for jobs we ve got short videos and resources to help you tips for tradies introduction to holidays and leave there are different rules for different types of leave learn about your responsibilities as an employer so that you have happier more productive employees introduction to holidays and leave find out about leave tools and resources explore our range of tools and resources to help you including setting up in business growing your business doing business online business performance tax and accounting and much more tools and resources explore tools and resources creating an employment agreement use our diy tool to create a tailored employment for your staff having a written employment agreement is a legal requirement and it s a great foundation for an employment relationship creating an employment agreement get started with employment agreement builder start up business plan template don t let the name fool you this template is useful any time you need a full and thorough business plan customise it to suit this could mean adding in extra sections or cutting out ones that you don t need start up business plan template download start up business plan docx 248 kb check out some of our tools and advice more more digital boost access free self paced training and tools and gain skills to launch your business into the digital world learn more about digital boost what to claim if you work from home see what to claim goods and services tax gst dos and don ts when to register and deregister for gst how to pay it and when plus zero rated goods and services find guidance on gst basic tips for reducing your tax bill tips for reducing tax common business milestones highs lows and speed bumps here are 20 milestones small businesses often face plus tips and tools to help reach business milestones business finance it s all about money in and money out pick up tips and check out our jargon buster business finance basics research your market knowing about your market and rivals is crucial whether you re starting growing or well established how to research your market keeping people healthy and safe see health and safety visual guide related content check out some of our tools and advice more more digital boost access free self paced training and tools and gain skills to launch your business into the digital world learn more about digital boost what to claim if you work from home see what to claim goods and services tax gst dos and don ts when to register and deregister for gst how to pay it and when plus zero rated goods and services find guidance on gst basic tips for reducing your tax bill tips for reducing tax common business milestones highs lows and speed bumps here are 20 milestones small businesses often face plus ti...
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SEO From Wikipedia, the free encyclopedia
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engines unpaid results—often referred to as `natural`, `organic`, or `earned` results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engines users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches. and ADS Publishers From Wikipedia, the free encyclopedia
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or `ad` for short.
Commercial ads often seek to generate increased consumption of their products or services through `branding`, which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also be used to reassure employees or shareholders that a company is viable or successful., wall of links.


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