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csme canadian soccer media entertainment skip to content who we are our growth engine newsroom english english français who we are our growth engine newsroom english english français who we are our growth engine newsroom english english français who we are our growth engine newsroom english english français fuelling canadian soccer canadian soccer media entertainment is an independent commercial agency that offers a suite of representation services delivering corporate partnerships sponsorships and media rights for entities that make up the backbone of soccer in the country who we are canadian soccer media entertainment was created to lay foundations that support a vibrant uniquely canadian soccer culture what began as an effort to professionalize the sport has grown into a catalyst for progress bringing together the game media and business to support the growth of the entire soccer ecosystem we are building a world first integrated soccer hub that connects every part of the sport the product on the pitch the stories that shape how fans experience it and the commercial engine that fuels long term sustainability this coordinated approach strengthens visibility deepens engagement and expands the pathways available to players supporters and communities across the country as canadian soccer continues to evolve csme is focused on creating the conditions for lasting impact by aligning the key pillars of the ecosystem we re helping build a future where generations of canadians can grow up with a soccer culture they can proudly call their own and where the sport s momentum can translate into a meaningful enduring legacy read our vision our growth engine canadian soccer media entertainment operates as an integrated hub where soccer media and storytelling and business reinforce one another each pillar plays a distinct role yet together they create a unified engine designed to elevate the sport deepen fandom and build long term strength across canadian soccer soccer the heartbeat we power the sport through the canadian premier league and premier soccer leagues canada building pathways for players clubs and communities nationwide media and storytelling the amplifier we connect fans with canadian and global soccer as rights holders for canada soccer s national teams concacaf competitions the bundesliga nwsl and the cpl through storytelling access and coverage that strengthen the sport s cultural impact business the fuel we build meaningful partnerships with global brands across canada soccer the cpl and premier soccer leagues canada driving the investment that fuels a thriving soccer ecosystem when these pillars work in harmony the result is legacy an enduring impact that reaches far beyond the pitch it s the creation of pathways for future players stronger communities connected through the game and a cultural foundation that allows canadian soccer to thrive for generations this is the ripple effect of our ecosystem and the momentum we are building together latest news check out our latest releases to stay informed about recent updates news and helpful information the world brought canada closer to soccer the canadian premier league invites canadians to stay with your 1 on us cpl invites canadians to continue their connection with soccer through a limited time buy one get one your 1 on us campaign read more canada soccer canadian soccer media entertainment bring together bc ferries and white spot in celebration of men s national team historic campaign iconic british columbia brands support the canada soccer foundation and celebrate canada s men s national team during historic campaign read more canada soccer csme and allstate canada extend multi year partnership through 2030 renewed agreement continues long standing collaboration supporting fans communities and the growth of soccer in canada read more see more contact us connect with us for partnership opportunities or media inquiries call us 416 738 4819 x113 email media cansme ca address 1210 36 toronto street toronto on m5c 2c5 follow us linkedin x twitter youtube send us a message full name phone number email message send driving the growth of canadian soccer through strategic media partnerships and national level commercial leadership quick link leadership newsroom clients privacy policy terms of use contact us media cansme ca 1210 36 toronto street toronto on m5c 2c5 follow us linkedin x twitter youtube copyright 2026 canadian soccer media entertainment scroll to top leadership clients careers leadership clients careers costa smyrniotis costa smyrniotis is a senior canadian soccer executive with more than 20 years of experience across the professional developmental and commercial sides of the game in canada and internationally his career spans league governance club operations player representation and academy leadership giving him a comprehensive understanding of the soccer ecosystem as executive vice president of the canadian premier league smyrniotis oversees sporting and business operations across canadian soccer media entertainment s league portfolio including the cpl and premier soccer leagues canada the umbrella organization for canada s national pro am competitions previously he served as executive vice president soccer helping professionalize the league s on field product and strengthen its reputation in the global transfer market increasing player movement and international recognition prior to his league role smyrniotis spent five years as director of football and business at forge fc building one of canada s most successful professional clubs earlier he co founded sigma fc built a leading player agency and held senior business roles with multinational organizations laura armstrong laura armstrong is vice president communications business integration at canadian soccer media entertainment where she leads strategic communications public relations and key stakeholder engagement across the company s corporate functions leagues and media assets in this role laura works closely with executive leadership to align organizational strategy and priorities supporting the delivery of the company s long term vision through coordinated planning and execution across teams prior to joining csme laura spent nearly a decade as a journalist with the toronto star canada s largest daily newspaper where she led the paper s soccer coverage beginning in 2015 a leading voice in canadian soccer particularly in the women s game she covered major milestones including the 2015 fifa women s world cup toronto fc s treble winning 2017 season and canada s men s national team qualification for the 2022 fifa world cup laura regularly appeared across national and international broadcast platforms including onesoccer sportsnet cbc ctv the bbc and more a bilingual native of barrhaven ont laura holds a combined honours degree in journalism and english literature from the university of king s college in halifax nova scotia dylan hewko dylan hewko is a finance executive with extensive experience in professional sports specializing in financial strategy governance and organizational oversight he currently serves as senior vice president finance supporting the continued growth and financial stewardship of canadian soccer media entertainment in this corporate leadership role dylan is responsible for financial planning reporting and governance as well as people operations and organizational policies supporting the company s overall business objectives across its leagues and properties prior to joining the canadian premier league in 2021 dylan spent three years with new york city fc as controller and held finance roles with the toronto blue jays he began his professional career at deloitte canada in the assurance advisory practice building a strong foundation in corporate accounting and financial management a graduate of queen s university dylan holds a bachelor of commerce honours and a graduate diploma in accounting and is a chartered professional accountant canada and certified public accountant usa he has long been engaged in the intersection of sport and business including through leadership roles with the queen s sports industry conference marni dicker marni dicker is a senior executive and governance leader with deep experience in corporate law infrastructure development and organizational leadership across complex public and private sector environments in her dual role as chief legal officer and executive vice president infrastructure marni oversees legal strategy corporate governance risk management and compliance while also leading infrastructure planning and expansion strategy and execution for the canadian premier league her career includes senior roles such as chief commercial officer and general counsel at infrastructure ontario where she led legal and commercial oversight for major infrastructure and venue development projects including facilities for the toronto 2015 pan american games she has also served as executive vice president at live work learn play inc and held board positions with organizations including createto tarion and habitat for humanity gta a nationally recognized leader marni has been named one of canada s top 100 most powerful women and one of the top 25 most influential lawyers her honours include the canadian general counsel award for business achievement and induction into the urban land institute s hall of champions she lectures at toronto metropolitan university s faculty of law and holds degrees from western and mcgill along with the icd d designation marni is a proud wife and mother of two shaun guest shaun guest is a senior sports business executive with more than a decade of experience driving commercial growth through sponsorships partnerships and revenue strategy he currently serves as vice president commercial operations working within the commercial leadership team to support partner growth across canadian soccer media entertainment and its properties in his role shaun leads corporate partnerships and sponsorship initiatives while also overseeing ticketing and licensing operations he works closely with internal teams and external partners to deliver integrated commercial programs that support long term business objectives prior to joining csme shaun served as vice president business operations for the hamilton tiger cats and forge fc where he played a key role in forge fc s launch and oversaw corporate partnerships ticket sales community engagement and marketing initiatives earlier in his career shaun held roles with the 2007 grey cup festival and the toronto rock building a strong foundation in ticket sales sponsorship development and revenue generation across multiple sports and event platforms he is a graduate of brock university s sport management program and holds a master s degree in sport leisure commerce from the university of memphis michael beckerman michael beckerman is a seasoned marketing and business leader with more than two decades of global experience across sports media and consumer brands he brings a strategic partner first approach to growing audiences brands and commercial impact within the soccer ecosystem beckerman s career spans three continents and includes senior leadership roles as director of advertising for nike europe vice president of marketing at canadian airlines chief marketing officer at the bank of montreal and ceo of sponsorship agency mktg canada he also led ariad communications an award winning marketing and digital agency and most recently served as chief client officer at torstar corporation a recognized voice in sponsorship and brand strategy beckerman is a frequent speaker on marketing trends consumer engagement and the evolving business of sport at csme mike leads partner strategy helping organizations including canada soccer the canadian premier league premier soccer leagues canada onesoccer and other media and properties connect meaningfully with fans to achieve their business objectives while advancing the growth of soccer in canada james johnson james johnson is a globally recognized sport and entertainment executive with more than two decades of leadership experience across north america europe australia and asia he was appointed group ceo of canadian soccer media entertainment csme and commissioner of the canadian premier league in july 2025 to accelerate the growth and transformation of canadian soccer ahead of the 2026 fifa men s world cup johnson previously served as ceo of football australia leading a period of transformation marked by record commercial growth strong national team performance increased participation and the successful hosting of the 2023 fifa women s world cup the tournament delivered a lasting legacy unlocking 389 million in government investment to support the sport s growth in australia he also secured record broadcast agreements with paramount disney and fox sports his career includes senior executive roles with fifa the asian football confederation afc and city football group where he built a reputation as a commercially driven innovative leader advancing sport on and off the pitch johnson leads the group s overall strategic direction aligning commercial growth media innovation and sporting performance to strengthen the business of canadian soccer he serves on the board of onesoccer