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digital marketing analytics and data science consulting cardinal path skip to content who we are what we do strategy consulting analytics implementation dashboarding analysis marketing analytics our partners google marketing platform adobe amplitude analytics contentsquare analytics piano optimizely metarouter our blog resources state of digital experience analytics beginner s guide to ga4 gmp hub all resources contact us who we are what we do strategy consulting analytics implementation dashboarding analysis marketing analytics our partners google marketing platform adobe amplitude analytics contentsquare analytics piano optimizely metarouter our blog resources state of digital experience analytics beginner s guide to ga4 blog gmp hub events all resources contact us who we are what we do strategy consulting analytics implementation dashboarding analysis marketing analytics our partners google marketing platform adobe amplitude analytics contentsquare analytics piano optimizely metarouter our blog resources state of digital experience analytics beginner s guide to ga4 blog gmp hub events all resources contact us search your partner in building analytics programs that drive growth we empower brands to navigate the complexities of the digital landscape turning data into decisive action and measurable results learn more our commitment to client success 10 000 actionable insights delivered 3 000 implementations completed 15 countries 50 offices why partner with us rapid reliable results accelerate your insights and optimization efforts with our processes built on industry best practices platform agnostic mastery build an efficient analytics ecosystem based on your technology stack and our experience strategic partnership focus your goals are ours as we integrate seamlessly into your team to drive mutual growth identified high value website actions using advanced analytics methods that are the foundation for a reporting analysis testing optimization program tire manufacturer b2b b2c key project outcomes 100m incremental annual revenue 20 appointment completion rates analysis sprints fueled an experience optimization program focused on improving throughput through the site s checkout process appliance manufacturer b2c key project outcomes 27x annual program roi 40 transaction rates proved the value of digital within the organization through kpi alignment advanced analytics and a robust testing optimization program wireless carrier b2c key project outcomes 10x digital upgrades and lines added 4 stars app store rating of mobile app migrated tag management solution to a server side implementation to improve governance and data collection transparency technology business b2b key project outcomes 71 reduction in tag bloat 43 reduction in page load time our analytics process we provide end to end web analytics consulting designed to give you clarity and confidence in your digital data our approach focuses on understanding your unique business goals and leveraging the right measurement strategies to drive meaningful results learn more 3 000 implementations completed 10 000 actionable insights delivered our toolkit latest insights analytics trends measure your chatgpt gemini traffic with google analytics reading time 4 minutes for a while traffic from ai platforms like chatgpt gemini and claude lived in an awkward gray zone in your analytics some of it showed read more we are heading to rampup 2026 reading time 1 minute our team is heading to san francisco march 3 5 for rampup 2026 we ll be meeting with clients and partners discussing what s defining data driven marketing right read more oops the consumer signal you might be overlooking in your privacy strategy reading time 2 minutes the rise of browser based opt out preference signals yes oops is quietly reshaping online consent experiences also known as universal opt out mechanisms uooms these signals help read more ready to unlock your data s potential let us show you how a tailored analytics solution can drive growth for your business get in touch for a consultation request a consultation or call us at 1 443 542 4000 locations follow us new york ny chicago il saint john nb vancouver bc toronto on linkedin in twitter facebook f contact us 1 443 542 4000 sales cardinalpath com get news insights from merkle cardinal path locations new york ny chicago il vancouver bc toronto on follow us linkedin in twitter facebook f contact us 1 443 542 4000 sales cardinalpath com 2025 merkle cardinal path privacy policy terms and conditions cookies playbook thank you for your submission here is your download webinar thank you for your submission view digital transformation for a cookieless future webinar webinar thank you for your submission view first party data strategies for enterprise brands webinar webinar thank you for your submission view google analytics 4 ask me anything on demand session your request has been submitted and a rep will reach out to you shortly you 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