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description=​A third of adults (31%) admit that they’ve not had a kickabout in six months or more*, compared to the whopping 73% who will watch a game this summer. ;

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newsroom stuck on the sidelines three quarters of adults will watch football this summer but a third haven t played a game in six months or more carlsberg group menu search submit who we are about the carlsberg group our rich heritage our purpose our strategy global presence executive committee supervisory board integrated supply chain carlsberg shared services the carlsberg family the carlsberg foundation the new carlsberg foundation the tuborg foundation carlsberg research laboratory corporate governance supervisory board governance board committees diversity remuneration living by our compass and speak up internal control risk management beers you love careers pursuit of better about the carlsberg research lab groundbreaking research brewing science technology new ingredients raw materials yeast fermentation carlsberg young scientists community scientific discoveries ph scale purifying yeast sequencing the barley genome more stories sustainability our esg programme esg summary 2025 cutting carbon protecting nature inspiring choice empowering people our commitment to responsible business conduct report policies 2025 annual report policies reports investor relations investor home h1 2026 financial statement conference call company announcements reports downloads faq calendar contact investor relations subscribe shares share price latest trades investment calculator historical lookup interactive analysis tool adr share programme fact sheet shareholders investor portal shareholder returns share capital shareholder privacy policy corporate governance annual general meeting analysts estimates consensus estimates recommendation debt investor credit rating bond issuance euro commercial paper programme news room latest news image gallery press contact 08 07 26 stuck on the sidelines three quarters of adults will watch football this summer but a third haven t played a game in six months or more a third of adults 31 admit that they ve not had a kickabout in six months or more compared to the whopping 73 who will watch a game this summer with the summer of football now in full swing carlsberg has sought to change this and get people back out and experiencing the joy of playing football according to the research conducted by carlsberg most 44 feel they don t have enough time the team to play with 39 or the space 16 to play and so the role for carlsberg is simple bring the joy of playing the game back to people by making it easy to play again as a result goal posters have popped up on walls in cities across the country the simple goal shaped flyposters are located in spaces where it s easy to start a kick about with others all anyone needs is a football and it s game on remaining in place throughout the summer the goal posters have already played host to a number of spontaneous kick abouts bringing back the joy of playing football to the public a joy that two thirds 60 say they miss lynsey woods carlsberg s global brand director says at a time when football can feel increasingly out of reach for many we wanted to celebrate the part of the game that belongs to everyone if carlsberg did the best of football more people would be playing it not just watching it this is a fun simple reminder of the joy that made us fall in love with football in the first place picking up a ball and having a kickabout the carlsberg goal posters can currently be found at sutton walk and shoreditch tunnels london and bridge street manchester for a limited time only players are encouraged to head on down before it s too late and keep their eyes peeled for the sites and other ways to play the activity continues carlsberg s ambition to provide more access to more of the best experiences identifying barriers that stand in the way and giving the public access to the best as part of its sponsorship of uefa national team football and uefa euro 2028 carlsberg will continue to break down barriers and give fans more access to the best parts of the beautiful game research conducted in june 2026 by 3gem on behalf of carlsberg using 10 000 respondents across the us uk germany india denmark and china within the general population aged 18 years old and over related news 30 07 26 carlsberg group expands strategic partnership with pepsico to azerbaijan 29 06 26 seth riley s garage just got a face lift 16 06 26 somersby calls time out on modern day bullshit 10 06 26 carlsberg britvic named by pepsico as international beverages bottler of the year for 2025 08 05 26 carlsberg group expands production capacity in ukraine 03 03 26 celebrating 50 years of our greek local power brand kaiser carlsberg breweries a s j c jacobsens gade 1 1799 copenhagen v denmark phone 45 3327 3300 email protected privacy cookies terms of use acceptable use contact subscribe speakup manage cookies social media disclosure policy select your location carlsberggroup com western europe denmark danish finland finnish france french germany german norway norwegian poland polish sweden swedish switzerland german french italian english united kingdom english central eastern europe and india azerbaijan azerbaijani english belarus belarusian russian bulgaria bulgarian canada canada croatia croatian estonia estonian russian greece greek english hungary hungarian english india english italy italian kazakhstan kazakh russian english latvia latvian lithuania lithuanian nepal english serbia serbian ukraine ukrainian english asia cambodia khmer china chinese hong kong sar english laos english malaysia english myanmar english singapore english vietnam vietnamese english who we are about the carlsberg group our rich heritage our purpose our strategy global presence executive committee supervisory board integrated supply chain carlsberg shared services the carlsberg family the carlsberg foundation the new carlsberg foundation the tuborg foundation carlsberg research laboratory corporate governance supervisory board governance board committees diversity remuneration living by our compass and speak up internal control risk management beers you love careers pursuit of better about the carlsberg research lab groundbreaking research brewing science technology new ingredients raw materials yeast fermentation carlsberg young scientists community scientific discoveries ph scale purifying yeast sequencing the barley genome more stories sustainability our esg programme esg summary 2025 cutting carbon protecting nature inspiring choice empowering people our commitment to responsible business conduct report policies 2025 annual report policies reports investor relations investor home h1 2026 financial statement conference call company announcements reports downloads faq calendar contact investor relations subscribe shares share price latest trades investment calculator historical lookup interactive analysis tool adr share programme fact sheet shareholders investor portal shareholder returns share capital shareholder privacy policy corporate governance annual general meeting analysts estimates consensus estimates recommendation debt investor credit rating bond issuance euro commercial paper programme news room latest news image gallery press contact select your location carlsberggroup com western europe denmark danish finland finnish france french germany german norway norwegian poland polish sweden swedish switzerland german french italian english united kingdom english central eastern europe and india azerbaijan azerbaijani english belarus belarusian russian bulgaria bulgarian canada canada croatia croatian estonia estonian russian greece greek english hungary hungarian english india english italy italian kazakhstan kazakh russian english latvia latvian lithuania lithuanian nepal english serbia serbian ukraine ukrainian english asia cambodia khmer china chinese hong kong sar english laos english malaysia english myanmar english singapore english vietnam vietnamese english search