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d with the hoffman agency same great people same insightful work lots to be excited about ccgroup a hoffman agency is a b2b technology pr marketing consultancy menu search see more loading recent news views insight reports what will it take to cut through at mwc barcelona 2027 insight reports enterprise technology buying more ai more scrutiny insight reports from promise to proof how to sell to fintech buyers in a maturing market mobile telecoms cementing ee s position as network leaders with 5g standalone mobile telecoms elevating samsung networks at mobile world congress insight reports from resilience to optimism the tech recession s impact on b2b marketing latest updates all about security selecting an ai provider is becoming more difficult 53 percent of german decision makers see only a few credible market leaders sectank selecting an ai provider is becoming more difficult 53 percent of german decision makers see only a few credible market leaders cmm360 german companies are particularly critical of ai providers fintech fringe promise to proof what fintech buyers will ask your ai vendor next prweek hoffman agency and united partners network join forces provoke hoffman agency partners with united partners network contact us 207 215 kings cross road london wc1x 9dn call 44 20 3824 9200 site map privacy policy cookie policy home sectors mobile telecoms fintech cybersecurity deep tech next gen connectivity blockchain crypto defi energy tech enterprise tech enterprise ai insurtech it martech adtech regtech quantum computing semiconductors grc pr communications how we work public relations media relations pr strategy crisis planning exit communications marketing competitor performance benchmark reports media social media seo measurement media social media content audit reports quantitative industry surveys qualitative customer research brand creation development positioning messaging go to market strategy marketing channel planning influencer marketing demand generation campaigns seo search marketing paid organic social media multimedia content creation industry analyst relations our work insight hub about us about us senior team our news where we work award winning careers contact us recent news views insight reports what will it take to cut through at mwc barcelona 2027 insight reports enterprise technology buying more ai more scrutiny insight reports from promise to proof how to sell to fintech buyers in a maturing market mobile telecoms cementing ee s position as network leaders with 5g standalone mobile telecoms elevating samsung networks at mobile world congress insight reports from resilience to optimism the tech recession s impact on b2b marketing contact us 207 215 kings cross road london wc1x 9dn call 44 20 3824 9200 site map privacy policy cookie policy we connect an unparalleled depth and breadth of industry knowledge in b2b tech pr marketing get in touch we communicate delivering every dimension of b2b technology pr marketing communications get in touch we grow enhancing the role pr marketing plays in achieving growth and recognition within tech businesses get in touch a b2b tech pr agency and marketing agency underpinned by 30 years b2b tech experience global reach and a team of world class technology marketers mobile telecoms cementing ee s position as network leaders with 5g standalone ee is the uk s biggest and fastest mobile network bringing reliable and enhanced connectivity to more than 25 million customers across the country ee s commitment to delivering best in class connectivity has seen it make significant investments in its network infrastructure ensuring customers can access a reliable mobile signal in more places than anyone else and benefit from better speeds increased capacity and lower latency insight reports what will it take to cut through at mwc barcelona 2027 mwc barcelona 27 planning is already underway our analysis of more than 1 250 pieces of mwc barcelona 2026 coverage reveals where attention is moving where brands have room to lead and five actions communications teams can take now to ensure a successful mwc 2027 b2b tech expertise with over 35 years of building brands within key technology sectors our industry experience in b2b technology pr marketing is unparalleled explore mobile telecoms whether it s generating sales leads increasing profile or building capital value for exit ccgroup a hoffman agency has the knowledge expertise and industry relationships to make your mobile and telecoms pr campaign a success fintech fintech continues to change financial services the rules across the market are being rewritten now with fintech at the centre the lines between financial services providers and fintechs are blurred and all need to work harder than ever to gain attention differentiate drive sales and navigate increased regulatory and media scrutiny cybersecurity cybersecurity is one of the toughest and most competitive areas of b2b technology but our experience with cybersecurity pr and detailed industry knowledge can give you an almost unfair advantage enterprise ai ai adoption has moved into a tougher phase enterprise buyers are more cautious scrutiny is higher and vague claims get challenged fast in a crowded market where many companies sound similar credibility has become a competitive advantage next gen connectivity connectivity is the intersection where telecoms and enterprise technology meet focused on the next generation of connection in an era of rapidly evolving network requirements enterprise tech enterprise technology vendors face a time of uncertainty new technologies especially ai are transforming how their customers operate and the demands they make of vendors the only real certainty is change and the need to keep up with change deep tech companies working in deep tech fields deserve to be seen and heard their stories told and their enabling power recognised blockchain a crypto pr strategy needs to do more than simply build awareness it s about cutting through a crowded and hype driven market with bold campaigns that differentiate our clients defi pr ccgroup a hoffman agency has a deep understanding of the defi pr sector and how to drive commercial success in this space energy tech our success is built on a tailored pr and marketing approach designed around your specific business objectives communications challenges and growth opportunities we deliver the right message to the right audiences with measurable impact insurtech ccgroup a hoffman agency has a strong track record of delivering insurtech pr campaigns and results for clients within the insurance space it it vendors are operating in unprecedented times economic uncertainty and a rapidly evolving sector upended by new technologies such as ai make it trickier than ever for enterprises to meet their it goals martech adtech our proven track record our relationships and our ability to grasp emerging concepts make ccgroup a hoffman agency an attractive pr partner to martech and adtech firms globally mediatech we create compelling messaging and positioning for our clients that is focused squarely on their key customer audience needs this helps mediatech pr and broadcast pr programmes drive engagement and ultimately sales regtech ccgroup a hoffman agency has a deep heritage in delivering compelling fintech regtech pr campaigns for its clients quantum computing quantum computing is one of the most enigmatic areas of technology in the b2b space now is a pivotal moment to gain a deeper understanding of its applications and the real world business value it will unlock recent insights energy tech what does it take to stand out in energy tech in 2027 blog the power of partnership independent doesn t mean going it alone mobile telecoms what does it take to win north american telco buyers blog uk connectivity is moving beyond coverage what s next see more ccgroup a hoffman agency is a b2b tech pr marketing agency helping brands to break through and distinguish themselves in ultra competitive b2b technology markets being pr led we support our clients to grow their influence and market share overcome capacity knowledge and expertise limitations and demonstrate marketing impact our integrated approach is tailored to address the most pressing b2b pr and marketing challenges we ve been in tech pr marketing for over 30 years we know how to tell your b2b tech story competitor performance benchmark reports in order to truly know what you have to do to improve you first need to understand your position in the b2b tech marketplace read more analytics 1 5 media social media seo measurement measurement holds us accountable by using data to track pr and marketing activities we re able to make gradual adjustments that improve our work and your b2b tech brand performance read more analytics 2 5 media social media content audit reports a big part of any b2b tech pr marketing strategy is conducting a content audit the findings of which can lay the foundation for any subsequent decisions for your b2b technology business read more analytics 3 5 quantitative industry surveys quantitative industry surveys are an integral b 2b tech pr marketing research tool allowing us to gather data and insights into your b2b tech brand your competitors and the wider industry read more analytics 4 5 qualitative industry surveys qualitative industry surveys can be a very effective b 2b tech pr marketing strategy research tool which gives a more in depth understanding of your technology s customers e g when they are in market what they think of your b2b tech product and why they think that way read more analytics 5 5 public relations b2b tech public relations is the management of communications between a tech company and its key stakeholders either directly or via influencers to ensure its brand and reputation is managed in the best possible way read more strategy 1 7 go to market strategy every b2b tech product and service needs a launch but it s often not as simple as letting the world know you ve got something new and shiny to offer read more strategy 2 7 marketing channel planning b 2b tech pr marketing channel planning is the cornerstone of our integrated pr driven marketing approach it is our firm belief that marketing channels should never be siloed read more strategy 3 7 exit communications in the high stakes world of b2b technology m a effective pr can be the difference between a good exit and a great exit most b2b technology companies do not attract attention from acquirers by accident they have to work long and hard to generate awareness tempt interest and ultimately win the exit they are targeting read more strategy 4 7 crisis planning preserving reputation and revenue is the priority when b2b tech brands are in the eye of the storm a watertight crisis response plan will stabilise issues spiralling out of control and minimise long term damage read more strategy 5 7 brand creation development all successful b2b tech businesses know that their brand is their most powerful commercial asset brand perception in b2b technology is more influential over final purchase decisions than any other factor read more strategy 6 7 positioning messaging in today s ever evolving b2b technology market the key to success lies in standing out distinctiveness is paramount and a carefully crafted positioning and messaging strategy acts as the powerful means to set your technology product or service apart in a crowded b2b tech marketplace strategy 7 7 industry analyst relations analysts are a critical third party authority who help shape b2b technology purchasing decisions both through their highly influential reports and their role as a trusted advisor to the world s biggest b2b tech companies managing relationships with these individuals is essential read more activation 1 7 media relations media relations is a core activity within any successful b2b pr strategy through cultivation of strong relationships with b2b tech business national and trade journalists your stories and messaging are more likely to be trusted and covered when it matters most helping bring positive attention to your news announcements and thought leadership read more activation 2 7 influencer marketing b2b tech influencer pr marketing is about people and relationships it is not about brands talking at each other it s not even about brands addressing individuals read more activation 3 7 demand generation campaigns put simply b2b demand generation campaigns focus on increasing awareness for your technology products or services by focusing on how potential customers feel about them by building demand read more activation 4 7 seo search marketing a solid b2b seo strategy is the foundation of any successful b2b tech website increasing its visibility on search engines and getting eyes on the products you sell and services you provide read more activation 5 7 paid organic social media with b2b social media user numbers increasing now is the time to engage your audience and increase your technology s brand awareness leads and sales read more activation 6 7 multimedia content creation smart communications rely on more than just words b2b tech multimedia content creation offers a powerful means of engaging your audience through a combination of content types read more activation 7 7 our services analytics our analytics service aggregates and analyses a range of different types of quantitative and qualitative b2b tech pr marketing datasets to measure and review performance identify opportunities to improve compare against competitors and understand more about tech customers strategy our strategy services provide the essential planning building and definition for b2b tech brand marketing pr and analyst relations activity we deliver actionable strategies that are anchored in insight drive internal engagement and inspire effective b2b tech pr marketing campaigns activation our activation services deliver creative and effective b2b tech pr and marketing communications across multiple channels we work through the b2b technology funnel ensuring that every piece of content is precisely crafted to inform and inspire its intended b2b tech audience case studies fintech signicat turning fraud research into a pan european campaign martech adtech td synnex delivering a global brand advertising campaign industry analyst relations signicat expanding analyst engagement across identity trust and financial services fintech putting payhawk in pole position see more awards 2026 pr week global awards 2026 runner up best small global agency 2026 provoke best agencies in the world 2026 top 40 best technology pr agencies in the world 2026 provoke best agencies in the uk 2026 top 70 best agencies in the uk 2026 prweek uk top 150 tech agencies 2026 top 10 best tech agencies in the uk get in touch b2b tech pr marketing sectors our work about us how we work technology pr agency insight hub 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