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Text of the page (random words):
the challenging 595 zzlog skip to main skip to sidebar the challenging 595 zzlog i know half my marketing strategy works but which half thursday august 28 2008 god google and his adwords apostles so here i come happy and proud of myself part of the 13th greatest adwords google challenged team raising from this blessed continent me looking back at the two hundred and something clicks that we got with our free money boy was i proud or what all was great and life was good until i started working with some people who know this stuff then i realized that my hand picked poor 20 keywords for each of my poor little 4 campaigns would never be able to buy more than a couple of hundreds of irrelevant clicks that is because to get relevant we talk let s say what about 300 000 keywords yeap five zeros for each of the 30 campaigns what did you think that s about any combination of any word and phrase that human mind can relate to the guilty subject for each strategy of course the 20 80 rule applies 99 of all clicks depend on not more than 10 of the greatest keywords that s true more than 99 99 of the keywords are useless but hey the same happens when you throw a party and invite a bunch of idiots just to have an excuse to get closer to that hot chick plus you never know if she doesn t fall for you at least you can get wasted with somebody properly wasted another thing that astonished me is the amount of money companies shove on advertisement s throat for google s sake that s because i was thinking hey it s just a game i mean seriously it s like playing scrabble and fishing in the same time online i make up some senseless words ie sex secret free hang the bait on a website and wait for curious victims to click it but then what then pray pray the dude will buy it otherwise you just wasted 100 000 yeap 5 zeros again funny whatever that means is that google gets more than a half of this cake yahoo less than a third and the rest fight for the rest who are the rest the rest but what really made me reconsider my first experience in the adwords world is my misconception about clicks well my friends clicks are overrated a click is not worth a dime without a big fat conversion rate the mighty conversion rate amen conclusion duh posted by donazz at 7 23 pm 1 comment tuesday may 20 2008 tropical vacation ad what do you think this picture can promote if used in an ad when i put this question in the poll with the bicycles from below i wanted to learn what concepts are more appealing from a marketer stand point what makes you click what connects with your feelings and obsessions i looked at the picture and i came up with the five ideas public transportation cotton candy tropical vacation jobs website and banking savings account i don t know about you but for me they all make perfect sense plus one is subtle one is strong one is cute one is obvious and one is simply common honestly i voted for banking savings account but interestingly most votes not that the poll could be representative for all universe went to one of the oldest advertisement tricks use the opposite to emphasize the message the results make me wonder whether the customers are more receptive to new poignant messages and products or they have a propensity to better assimilate familiar images and ideas assuming that we target the majority the average john and joe if i had to choose where to use the bicycles it seems that i probably should go with the tropical vacation what does this mean my friend says that the most important trait that makes people so alike is their desire to be different back to our marketers stand point this is good this is very good it is way easier to conceive a strategy for a niche than for myriads of different cranky tastes associating snowy bicycles with tropical vacations is how most of the companies think it doesn t make sense to change the world let s just give them what they know but the big prize is in the bag of those who can change the way people see things there is a famous example of a cloudy vision coming from the early years of the internet when a former ibm top executive predicted that the maximum number of computers that would be connected to the web was five five at that time who would have thought that computers could be used for something else but military stuff so should a marketer be a step ahead today s trends or stick with the good ol tricks i guess the answer is yes posted by donazz at 8 31 pm 1 comment sunday may 18 2008 big brother reloaded it s no longer just the government that know everything about me now acxiom and others alike know and i bet they have more accurate information then the first guys mentioned not that i feel any better knowing this in the recent years there has been a lot of steam and chatter around the privacy issue i am talking about marketing and advertisement here not body parts even though i still think that americans should start ensuring consumers privacy in the restrooms the ones they have now barely cover the intimate parts of the customer and encourage peeking through the loose walls back on the real topic the privacy watchdogs flipped out again some time ago when acxiom announced their new relevance x revolutionary online advertising network that helps advertisers better target their audience based on cookies placed on customers computers cookies that contain sensitive information instead of chocolate chips as the majority of users would expect acxiom said that the cookie is stuffed only with gender zip code and cluster status info yeah but customer privacy has been an issue for some time now about 7 years ago or so amazon has been sent to the corner for discriminatory pricing based on customer profiling the bad boy doubleclick has been the protagonist of some complaints when they planed to link consumers names and addresses with internet surfing habits not to mention a sound slap on the facebook when they launched a marketing program that let companies target messages based on what their friends buy and do online even the gym triangle google yahoo and microsoft got their share of boo s until they removed key pieces of personal information about the search requests stored in the computers how acxiom keeps up with my life they routinely mine phone books voter lists property records warranty cards and other data to profile and categorize about 130 million households across the us into 70 categories i wonder what category i am part of i hope for sophisticate smart urban graduate beautiful female future owner of a mazda miata cluster anyway for those who want to take themselves more seriously here are some tips about how to keep personal information as personal as possible my favorite treat your laptop and phone computer like cash never leave them unsupervised or somebody may trade them for some booze or anything else your credit card can buy if this is not enough to get you paranoid think of this where does your information go to every time you subscribe to a magazine order a pizza when you make a donation to charity enter a sweepstakes contest or give you phone number to a store cashier maybe you don t really want to know reality beats the movie by far and if you think it used to be funny how bruce willis cab knew everything about him in the fifth element movie i don t feel like laughing now do you orwell was right somebody s always watching google might be indexing this page right now posted by donazz at 9 17 am no comments sunday may 11 2008 some adwords tips the smart girl will give you for free let me put myself together for a second these days i got to think in adwords copy lines my thoughts became short sentences capitalized at almost every word longer than 2 characters i am thoughtful as i ve never been before in less than two by 35 characters plus some for the header and now as thoughtful as i feel i need to share my learnings in less than 100 characters it could sound like this anything to make em click say whatever makes em happy as long as they buy this ad in click me now www adboolsheet com but i am excited it s pretty awesome to have such power to put a whole business philosophy pricing strategy crm and mission statement in just few simple words to be successful there are three stages to go look at me click me through and buy me now to achieve these three goals one has to pour his her heart into the message as follows 1 as a great marketer once said don t treat your customers like idiots but don t forget for a second that this is what they are in other words no gmat or gre vocabulary allowed don t compete with tolstoi or hemingway and don t expect even the slightest effort or initiative from your visitor 2 you have to tell your visitor what to do without them guessing that you actually tell them what to do there is no better training than a marriage for this skill 3 offer everything and the moon at no charge or any offer it seems it cannot be beat 4 say the truth and truth only in order to build trust but enhance it with unbelievable stories and count on pride and envy how to be more beautiful than paris hilton or want to have 1 million by next monday working just 5 minutes a day are lines that always work 5 curiosity killed the cat but made the marketer rich applies today as always so don t be afraid to use words like mystery secret or the three dots strategy there is a csi buried in anybody ready to be dug out 6 for god sake don t ever imply that the visitor has to do something make it look like what you offer will just fall on their lap once they click 7 don t repeat words in your ad it looks dumb if you are not able to fill up two lines without repeating yourself like i just did 8 think like the guy you want to impress if you target an idiot then write your message like a 5 th grader anything to make it above the fold 9 make friends with free guy and do not let yourself be seen with buy dude in your ads it looks like you d want to sell something 10 look at your competitors ads using the keywords that you smartly came up with research how competition wrote their top 3 ads if nothing works try the last argument if you don t click here your mother in law will show up at your door naked i could ve put more advice here but i didn t want to waste all my tricks on one visit only and nonetheless i like the american 10 steps learning strategies for anything i could ve come up with some acronyms though i ll find something for next time posted by donazz at 7 20 pm 1 comment labels adwords campaign tuesday may 6 2008 heroes happened in nashville i happened to be in nashville last week for a microsoft conference heroes happen here if i put the correct name maybe i get indexed nicely by google i accidentally got in the middle of the geekiest crowd i will ever get caught talking about windows servers visual studio and sql server 2008 because i actually went to nashville for the 70 kinds of beer jack daniels who lives there i was told and the live country music instead i got about 8 hours of talking and a bunch of free software neat i am no programmer or anything as dangerous and i still had lots of fun watching the whole event as an outsider i came to think about what this microsoft phenomenon is about everybody present there hates their products but they are there even though mostly for the free software it s very interesting microsoft relationship with their most important customers the conferences microsoft organizes for any reason all over the country and probably around the world targeted towards it professionals developers and such they are the early adopters and the influencers they ultimately decide who s going to use which program they set the trend so they get the free software they will get the crack somewhere on the internet anyway the other thing that makes me like microsoft is how natural and genuine they brag about their new breakthrough and breathtaking new technology that is not new at all their tactic of rebranding stuff that s been around for awhile and more importantly to convince the world to buy that stuff amazes me again and again to paraphrase one of the speakers during a visual studio demonstration it s magical it works speaking of visual studio microsoft says that the next generation of web apps will be faster and easier to develop more efficient and a damn awesome user experience my friend who s not only a computer genius but a wise computer genius stated that what microsoft wants is to make everybody programming without writing any code i don t know much about computers i ain t no master of windows but i think microsoft has a marketing strategy to look up to and take notes from their software maybe the geeky speaker was right commenting his colleague demonstration i think you just proved your code sucks posted by donazz at 9 13 pm 2 comments tuesday april 29 2008 welcome to my zzlog i am reading about all kinds of derivates from the original blog thing first there was this weblog which is a kind of a blog kinda cool but it s such a long word let s make it short let s call it blog there you are since then nothing stayed the same now there are splogs and flogs a splog is a spam blog where the articles are fake scraped from god knows what other website the only reason for its miserable existence being to feed the hunger of the search engines oh well the other fake blog oh sorry flog is a clever marketing means companies pretending they are customers brag about their miracle product you cannot even trust a blog nowadays hence i will brand my blogs and i will call them zzlogs why why not posted by donazz at 9 12 pm 2 comments how an adwords campaign is born we hid the beers but we left the documents open last weekend in the loop i met my teammates to build the adwords campaign that we chose to do for ramona design studio during this session i took some pictures to prove everybody that is not an easy thing to come up with a successful ad campaign posted by donazz at 6 01 pm 1 comment labels adwords campaign older posts home subscribe to posts atom welcome note welcome i am a marketing analyst disguised in an innocent girl for only one reason gathering information which in the future will make you buy stuff you didn t know you wanted in the meantime i will take the time to entertain you while i learn how to e sell on the e market don t try this at home staying connected interior design home decor color matching 6 amigos google challenge team brand autopsy twitter still me reuters technorati blog archive 2008 12 august 1 god google and his adwords apostles may 4 april 7