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ion visiting bob lambert in his office in the abc studios building for me was like going to see an archivist an oracle and a city councilman bob who spent 25 years at disney eventually becoming the media company s top technology executive was all of that he knew the history of technologies in hollywood both celebrated and forgotten he could see the future and like any good city councilman he understood the politics and alliances required to actually get things done i learned today that bob died last friday here is an obituary from the hollywood reporter and there are many remembrances on his facebook page he was 55 i d met bob only a few times as a reporter for variety and a blogger for cinematech before he offered his help on a book i was working on about hollywood s technological history he was generous with his time with introductions and with his files as someone who had helped introduce disney to non linear editing worked to digitize the animation process in collaboration with a startup called pixar and nudged the movie industry toward digital delivery of its product in cinemas and over the internet you couldn t have asked for a better guide than bob he was one of the central nodes in hollywood s new technology network just about every emerging technology was on his radar screen and he had a strong opinion about all of it bob was funny curious encouraging and he had a remarkably small ego for someone who had operated in the movie business for almost his entire career the last time i saw bob was a surprise i d gone up to visit a company in new hampshire laser light engines that was working on a laser based lamp system for digital projectors one benefit was that it would brighten the gloomy look of most 3 d films bob would later join the company as a board member nashua new hampshire was one of the last places i d have expected to bump into bob who had recently left disney we did the usual chit chat around the conference table stared at some powerpoint slides and then slipped into a makeshift screening room that laser light engines had set up we sat next to each other and the lights went down and we watched a succession of movie clips and trailers projected using the company s technology it was bob in his natural habitat getting a glimpse of the future of cinema and weighing in later on what needed work and how it might realistically find a path to the market i m sorry he won t be around to shape what happens next posted by scott kirsner at 11 15 pm 2 comments friday october 14 2011 looking for people who ve made the leap i ve started work on my next book project it s about people who ve taken the leap leaving a secure job for the unknown i m hoping to interview you or someone you know if this describes you you left a job that was pretty safe and secure but just wasn t taking you where you wanted to go with your life you re now chasing your dreams doing something that you believe you were put on this earth to do that doesn t have to be making movies or touring the world with your band it could be starting a restaurant surfing school personal training business or stained glass studio you ve achieved some level of financial stability success with your new career i d love your help and ideas my goal is to create a guide that will hopefully be inspiring and useful to others who want to make the leap i did it in 1997 when i quit my last full time job tweet me scottkirsner or e mail scott kirsner at gmail dot com thanks labels careers freedom posted by scott kirsner at 12 08 pm 3 comments monday march 14 2011 upcoming jill sobule in la and one more fans friends workshop in boston an upcoming events alert for those of you in the los angeles or boston areas jill sobule the singer songwriter entrepreneur who was such a hit at the 2010 edition of distribution u in la and who is featured in my book fans friends followers is playing a show with julia sweeney in la tuesday night her tour schedule also includes dates in philadelphia new york st louis minneapolis and beyond and next month in boston i ll be doing a two hour workshop focused on the newest strategies that artists and arts organizations are using to enlarge their audiences this one is sponsored by artsboston and the arts business council of greater boston and it s pretty affordable 35 for people who aren t members of one of those organizations it happens april 6th from 3 to 5 pm at the boston center for the arts it ll be an updated and expanded version of the talks i gave last november at the two distribution u events would love your help spreading the word about either both events labels fans friends and followers jill sobule scott kirsner posted by scott kirsner at 4 25 pm 0 comments monday december 20 2010 advice from joel tools for connecting with bloggers twitterers superfans and groups indie producer and editor joel heller ran a great lunch discussion at last month s distribution u event in los angeles focused on developing a powerful online outreach strategy joel worked on the digital marketing strategy for the excellent doc winnebago man which premiered at south by southwest in 2009 and was recently released on dvd and on itunes joel was nice enough to share the notes from his session along with a collection of links that ll benefit anyone planning an internet marketing campaign for a forthcoming film especially as you think about finding existing sites and communities that are likely to be aligned with your theme what i call going where your audience is i learned a lot from joel s notes who knew it was possible to search people s facebook walls from joel finding groups discussion forums begin to identify your film s potential ecosystem by searching these websites that host groups discussion forums http www meetup com find http groups google com http groups yahoo com http www facebook com search php type groups http www facebook com search php type pages http www ning com search http groupspaces com c search http lists topica com http www lsoft com catalist html http www freelists org http omgili com http www dmoz org tip keep an open mind when brainstorming groups that might be interested in your film we discovered late in our release that pit bull owners were interested in winnebago man the main character has a pit bull but we didn t think to reach out to pit bull owners until someone asked us for a flyer to promote the film to her local pit bull club after that we reached out to pit bull clubs in other cities and offered free tickets to the group leaders to come to see the film on opening night tip when approaching group leaders to work with you be prepared with ideas of what your can offer them of value can you promote their cause a joint fundraising screening a poster giveaway or passes to see the movie google s alerts manager it s easy to monitor who s talking about your film and what they re saying google alerts can be set up to monitor everything from mainstream newspaper sources to blogs and websites http www google com alerts manage tip set up google alerts not only to monitor your movie but for other recently released movies with similar genre or subject matter this will help you identify reviewers bloggers websites and groups that might also be interested in your film tip you can configure google alert manager to deliver the results as an rss newsfeed i prefer this to getting a deluge of emails you must be signed into your google account to access the alerts manager my settings are everything as it happens all results rss feed searching facebook walls facebook allows you to search the wall posts of anyone who has not set up their wall to be private it s the online equivalent of standing outside a movie theater and listening to how people talk about your movie to their friends http www facebook com search php type eposts tip this is a great way to discover superfans who you can message and invite to join your street team fb is especially useful for messaging since twitter does not allow you to privately message someone unless they are already following you finding older tweets using google search updates while twitter s search function is limited to recent tweets google offers a robust historical twitter search http google com enter your search term click search then select on left side more realtime tip use the the timeline tool in the upper right corner to go back in time capturing online word of mouth row feeder is a great tool to automatically archive twitter and fb wall posts for each search term you choose row feeder will archive every related tweet and wall post and save it into a google docs spreadsheet http rowfeeder com tip if you find yourself addicted to searching twitter every hour this is a great way to unplug and know that you won t miss anything google doc spreadsheets can be shared so your whole team can privately access the spreadsheet online tip you can sort the spreadsheet by any field so for example you can easily identify twitter users with the largest number of followers website reach influence with limited time and resources how do you decide where to focus your online marketing efforts these tools show you estimated website traffic but traffic should not be your only consideration most importantly how good a fit is your film for a website s audience http compete com http alexa com http technorati com twitterer reach influence tools to make sense of who s who on twitter http fflick com http twitaholic com http tweetmeme com http www twellow com http listorious com http twittercounter com tip study how other people are using twitter successfully helpful resources include http mashable com http oneforty com http 140conf com keyword reach influence popular key words and trends can provide a window into how people think and what they re looking for online how can you make it easier for them to stumble upon your film http www google com insights search http www spyfu com http www semrush com finding recent uploads to youtube normal youtube searching buries new videos in the results so this is useful discovering fan reaction videos and mash ups as they get posted http youtube com enter search term click search then select search options upload date tip you can send a private message to any youtube user by clicking on their username and then send message analyzing your website s traffic google analytics offers a wealth of data to help you identify how people are using your website and how they found you http analytics google com tip here are the analytics i find most useful traffic sources referring sites what websites linked to your site how many visitors did they deliver traffic sources keywords what search terms brought people to your website visitors map overlay visitors broken down by their geographic location you can drill down by country state and city content top content what pages are popular on your site and what is the average time visitors spend on each page labels distribution u joel heller sxsw winnebago man posted by scott kirsner at 8 36 pm 1 comments monday december 13 2010 time warner ceo compares netflix to the albanian army couldn t resist posting about this quote from time warner ceo jeff bewkes on netflix being overhyped netflix ceo reed hastings was named businessperson of the year by fortune it s a little bit like is the albanian army going to take over the world i don t think so bewkes told a new york times reporter interesting comment from a ceo whose stock started the year at 30 a share and is ending it just below 32 a share netflix by contrast started the year at 53 and is ending it at 183 who is it again who is not going to take over the world i think what miffs media ceos is that netflix has spent the past decade developing a strong relationship with consumers who view the site as delivering value for an 8 10 or 20 per month plan meanwhile most people have no connection or brand relationship at all with media companies and studios like time warner yes they produce great content but they ve forgotten to build a digital relationship of their own with consumers labels jeff bewkes netflix time warner posted by scott kirsner at 8 21 pm 0 comments tuesday november 23 2010 what s the biggest challenge facing indie filmmakers we posed that question to our distribution u audience at ucla last saturday here s what they said labels distribution u posted by scott kirsner at 8 02 pm 1 comments about cinematech focuses on how new technologies are changing cinema the way movies get made discovered marketed distributed shown and seen with occasional forays into other parts of the entertainment economy you can also follow cinematech on twitter ctechblog get the or enter your address here to receive updates via e mail links the workbook project for content creators movie marketing madness mark cuban s blog maverick ted hope s truly free film anne thompson on hollywood indiegogo s diwo download self reliant film digital cinema society digital cinema report fxguide visual effects blog vfxblog vfxpro visual effects resource cinematical moviemaker magazine filmmaker magazine blog variety s tech page the hollywood reporter s tech page infinicine dcinematoday entertainment technology center at usc kino eye hdfilmtools com hd for indies freshdv com digital cinematography directors guild of america hollywood post alliance the editblog splice here asc news cinema minima film tech forums previous now totally free forever the e book version of goodbye to bob lambert one of hollywood s true ch looking for people who ve made the leap upcoming jill sobule in la and one more fans f advice from joel tools for connecting with blogge time warner ceo compares netflix to the albanian army what s the biggest challenge facing indie filmmakers links from distribution u in ny and looking ahe how to get a free pass to distribution u distribution u coming to ny nov 13th and la about me name scott kirsner location boston ma united states for about the last ten years i ve been writing about innovation for publications like the boston globe the new york times wired variety fast company the hollywood reporter salon com businessweek and newsweek i helped start and continue to help run three conferences future forward the nantucket conference on entrepreneurship innovation and convergence the life sciences leaders forum i also often speak and moderate at other people s conferences and serve as a commentator on tv and radio which beats actual work you can reach me by e mailing kirsner at pobox com my personal site is www scottkirsner com view my complete profile archives may 2005 june 2005 july 2005 august 2005 september 2005 october 2005 november 2005 december 2005 january 2006 february 2006 march 2006 april 2006 may 2006 june 2006 july 2006 august 2006 september 2006 october 2006 november 2006 december 2006 january 2007 february 2007 march 2007 april 2007 may 2007 june 2007 july 2007 august 2007 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