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Text of the page (random words):
eos on youtube and other google inc sites in march 2009 and news corp s fully owned sites such as myspace com provided 437 million viewings in second place hulu served up 380 million videos in march and yahoo 335 million assuming hulu s growth continues and myspace keeps fading hulu will soon be in the 2 spot labels hulu internet video myspace yahoo youtube posted by scott kirsner at 8 39 am 0 comments tuesday april 28 2009 why shouldn t video sites focus on where the is i found this ny times story yesterday to be a surprising and interesting read brad stone and miguel helft write web companies that rely on advertising are enjoying some of their most vibrant growth in developing countries but those are also the same places where it can be the most expensive to operate since web companies often need more servers to make content available to parts of the world with limited bandwidth and in those countries online display advertising is least likely to translate into results this intractable contradiction has become a serious drag on the bottom lines of photo sharing sites social networks and video distributors like youtube it is also threatening the fervent idealism of internet entrepreneurs who hoped to unite the world in a single online village but are increasingly finding that the economics of that vision just do not work last year veoh a video sharing site operated from san diego decided to block its service from users in africa asia latin america and eastern europe citing the dim prospects of making money and the high cost of delivering video there why not labels internet video veoh youtube posted by scott kirsner at 1 57 pm 1 comments audio panel on how filmmakers are building fan bases my audience building panel at the independent film festival of boston was surprisingly packed for something scheduled at noon on a beautiful sunday panelists included new media guru brian chirls documentary producer and cinematographer sean flynn and chris holland from b side who is also the author of film festival secrets the attendees were mostly filmmakers with some musicians and comedians tossed in for biodiversity you can click the player below to hear the audio a downloadable mp3 can be found here according to brian who recorded the panel we talked about a wide range of things including benefits and pitfalls of social networking facebook myspace twitter etc strategies for reaching audiences before during and after production crowdsourcing to build audiences as well as help production how much of your content to post online for free ad revenue models distribution formats dvd download streaming theatrical etc applying all the above to other media such as music and art i also recall that we talked a bit about the pendulum shift that is happening with regard to building a fan base for your work in the old days when you had a movie distributor or a record label behind you you spent maybe 10 percent of your time on promotion and marketing tasks like doing interviews with the media and 90 percent of your time actually creating i think the pendulum is swinging toward a world where success is going to require more of a 40 60 split between audience building and creating that s not necessarily bad news since audience building can feed your art and in fact be an art form unto itself just think about how much people like andy warhol frank lloyd wright and john waters all seem ed to enjoy promoting their work what do you think labels audience b side brian chirls chris holland distribution film festivals marketing principle pictures sean flynn posted by scott kirsner at 10 53 am 1 comments friday april 24 2009 new wiki the tools that work best for building a fan base and selling your stuff i just created a wiki called power tools this is an excerpt from fans friends followers that aims to list some of the most effective tools for promoting and earning money from your creative work whether it s film music writing comedy animation or visual art i d love to get your help in expanding it what sites and services have you found most useful for selling your stuff communicating with fans booking theaters analyzing your site traffic advertising your dvd release and any help spreading the word would be swell wikis don t work so well unless you get a decent number of folks involved labels fans friends and followers tools wiki posted by scott kirsner at 7 36 pm 0 comments interesting court case realnetworks vs the mpaa the new york times has a great piece today on a court case that begins in san francisco today over the issue of whether you have the right to take a dvd that you own and store a digital copy of that content on your own computer from brad stone s piece the case is ostensibly about realdvd a 30 software program that allows users to save digital copies of hollywood dvds to their computers a capability the movie industry strenuously objects to worrying that it will stimulate piracy and undermine the budding market for digital downloads but the outcome of the trial set against the backdrop of plummeting dvd sales could also have more far reaching effects on the future capabilities of the dvd player a device connected to millions of television sets before it started making realdvd software for computers real was also developing dvd saving software that it hoped to license to manufacturers of dvd players according to the company s executives and legal filings in the case that software which the company refers to by its internal name facet would allow companies like sony samsung and toshiba to sell dvd players capable of making digital copies of all discs even movie dvds that have anticopying software called c s s the owners of those devices could save copies of their dvds to watch later much as people use digital video recorders like tivo to save live television programs here s some earlier cinematech coverage of the suit filed last october this is just the latest in a line of cases like sony corp vs universal the betamax case and mgm vs grokster and the outcome will be important labels betamax dvd lawsuits mpaa realnetworks posted by scott kirsner at 10 51 am 0 comments thursday april 23 2009 video next directions for entertainment i had fun sitting down in february to talk with larry jordan one of the pioneers of non linear editing and the publisher of the site hdfilmtools we talked a bit about my two recent books inventing the movies and fans friends followers but largely we focused on the ways the entertainment industry is changing for individual content creators the new opportunities and challenges that are emerging here s part i we talk about innovators and those who resist innovation in hollywood part ii begins with larry asking where is the studio system heading and part iii why you need to cultivate your own fan base labels fans friends and followers hdfilmtools inventing the movies larry jordan s posted by scott kirsner at 5 44 pm 2 comments wednesday april 22 2009 new umbrella site for pbs video check out pbs new video portal launched today funny how hulu has suddenly become the gold standard for video sites my initial impressions are that pbs site is not as fluid to navigate that the videos aren t as well described in text as hulu and that it isn t as clip oriented you have to dive in to watching a half hour or hour long program but according to a post on the ny times bits blog it will soon have a participatory element that sounds pretty cool the site is built on new technology that will also allow users to upload video make comments and otherwise interact with the site and one another for example in conjunction with the ken burns documentary series the national parks which will be introduced this fall users will be invited to upload videos of parks what do you think labels hulu internet video pbs posted by scott kirsner at 4 14 pm 3 comments tuesday april 21 2009 some kind words about fans friends followers just added a reviews page to the fans friends followers web site collecting some of the generous things people have been saying about the book from chris anderson author of the long tail and editor of wired making a living in the long tail means taking matters into your own hands crafting a marketing strategy that s just right for you and your work this book compiles the stories of those who ve done it best you ll get ideas from every one of them inspiring and incredibly useful kirsner has assembled a playbook for the social media age aw shucks labels chris anderson fans friends and followers long tail posted by scott kirsner at 11 35 am 0 comments monday april 20 2009 two panels in boston this sunday this sunday i m taking part in two panels related to fans friends followers the first is at the independent film festival of boston at noon how filmmakers are building their audiences online in the 21st century with brian chirls chris holland of b side and producer cinematographer sean flynn that takes place at the somerville theatre s screening room and it s free and open to the public the second is at grub street s muse 2009 conference for writers at the park plaza hotel that one apparently sold out already is on creating a web presence labels conferences events film festivals posted by scott kirsner at 11 18 am 0 comments three monday links flash wants to be omnipresent lumina s business model inside the pirate s mind the ny times reports this morning on adobe s efforts to get tvs and mobile phones to support its flash format for online video from the piece for consumers what sounds like a bit of inconsequential internet plumbing actually means that a long overhyped notion is a step closer to reality viewing a video clip or internet application on a tv or mobile phone for hollywood studios and other content creators a single format for web video is even more enticing it means they can create their entertainment once in flash as the animated documentary waltz with bashir from sony pictures classics was made and distribute it cheaply throughout the expanding ecosystem of digital devices coming generations of consumers clearly expect to get their content wherever they want on it on any device when they want it said bud albers the chief technology officer of the disney interactive media group who will join adobe executives at the convention to voice disney s support for the flash format this gets us where we want to go dan carew of the blog indie 2 0 offers a great example of someone taking the fans friends followers approach to building an audience for her work jen thym director of the online series lumina thym explains her business model in a q a with carew on lumina we re going with the fan supported business model which basically goes like this viewing is free if you like us and want to support us please spread the word about us and if you re feeling really generous buy our mechandise webcomics have succeeded on this model with varying degrees of success penny arcade probably being the most famous of these and they even have a themed convention called pax now next year i m sure they re going to host a panel on the moon or something on the music side nine inch nails did something similar by giving away ghosts for free and then selling limited editions of the cd concert tickets and so forth slate s farhad manjoo explains why there isn t yet an expansive totally comprehensive movie service and he offers some insights into the thinking of people who get their movies illegally i ve been getting my programming from the friendly bittorrent peer to peer network pirates aren t popular these days but let s give them this they know how to put together a killer on demand entertainment system i sometimes feel bad about my plundering ways like many scofflaws though i blame the system i wouldn t have to steal if hollywood would only give me a decent online movie streaming service in my dreams here s what it would look like a site that offers a huge selection 50 000 or more titles to choose from with lots of hollywood new releases indies and a smorgasbord of old films and tv shows by comparison netflix says it offers more than 100 000 titles don t gum it up with restrictions like a requirement that i watch a certain movie within a specified time after choosing it the only reasonable limit might be to force me to stream the movies so that i won t be able to save the flicks to my computer beyond that charge me a monthly fee and let me watch whatever i want whenever i want as often as i want labels adobe bittorrent bud albers disney flash piracy posted by scott kirsner at 8 44 am 1 comments saturday april 18 2009 can big media pals help youtube turn a profit so according to an analysis by credit suisse google will lose about 470 million this year operating youtube clearly selling ads around user generated and illegally posted content isn t really working plan b seems to be trying the strategy that google s own google video site tried a few years back bring in some professional media partners offer up longer form shows and possibly even experimenting with paid downloads and subscriptions a la itunes there s also pre roll advertising in front of the new content which youtube s founders had sworn they d never do those are all worth trying but youtube will need a broader selection of content than cbs harper s island and the 1980 feature film the blue lagoon though there are a couple good werner herzog films available labels advertising cbs google paid downloads youtube posted by scott kirsner at 9 10 am 3 comments wednesday april 15 2009 variety s new technotainment blog former variety staffer ben fritz is maintaining a new blog on variety com called technotainment which aims to cover digital media technology and gadgets from the hollywood angle worth a look labels ben fritz blogs technotainment variety posted by scott kirsner at 9 01 am 0 comments monday april 13 2009 great article on fan funding the boston globe ran this great piece about how musicians are funding tours and albums with help from their fans the headline is musicians and fans join together to get albums made some solid ideas for film and video folks in here and it s all very much in tune with the fans friends followers approach they even include a few quotes from jill sobule who is in the book wanted to share one great quote from a benefactor who supported folk musician ellis paul karen zundel a librarian in pennsylvania who s been a devoted ellis paul fan for 12 years says she even saved up for her contribution because it held more importance than your typical splurge the arts are what sustain us and bring individuals and communities together and help us to connect with our innermost beings zundel says a new car won t do that when you buy a new car or a new outfit you get that little thrill that lasts very temporarily and then it s gone but i think art really sustains me it lasts labels fans friends and followers financing music posted by scott kirsner at 12 01 pm 5 comments we...