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st platform on social media they are posting updates and links daily with very catchy headlines and showing highlights from the show as well as other news headlines regarding what happened on the block it is also their biggest form of advertising as they are constantly promoting when the next episode is on and giving hints like explosive sunday tune in much like their twitter however they aren t directly replying to fans posts there is a spot for community posts and some are angry at the judges or the editing of the show and expressing this through facebook however their e crm team isn t replying this could also be a strategy as they don t want their words to be twisted or to be pulled in to any negative stigma however it is interesting as massive companies such as arnott s are spending the time to reply to customers whereas the block is far more casual references chaffey d and ellis chadwick f 2016 digital marketing pearson higher ed dell s way to win customers september 14 2017 september 14 2017 claudiaslearningjourneyuc 4 comments as part of dell s business strategy they pride themselves on their tailored online shopping experience for customers they do this by having a section for students businesses a place for people to custom build and great sales this is great as dell clearly understands every customer has unique needs and budgets and this allows them to meet them easier promotional tactics firstly let s look at their promotion strategies they pay google to advertise their products directly to what the customer is looking for a quick google search of dell sale generates their sale page promising great savings they advertise heavily on the internet and social media to meet their customers which is clearly successful for them students aren t forgotten about their student section on their site design keeps it nice and simple as well as budget friendly they offer great laptops with top functions for reasonable prices as well as student discounts offered through educational institutions this in my opinion is a great approach as students are often on budgets and it is nice when you can get a discount for being at university or school it shows the companies care and understand your financial situation business savvy design their business section is another great idea it showcases all their powerful fast performing systems that are a little higher in prices they offer great incentives of businesses and have a user friendly site they also pride themselves on taking on customer feedback especially from businesses to allow them to continuously be listening and meet customer s needs through their clever little platform dell ideastorm for home for work these are two grea t headings you will find on their site allowing you to identify powerful work systems and essential home systems for family i think this feature of their site is very welcoming and helps you feel at ease right away it can be daunting for people buying computer systems so being able to find your needs right away is bound to make the experience a little easier custom built products custom tailored services this section of their webs ite is easily hitting their niche market of custom building allowing customers to get exactly what they want in a laptop or computer and cleverly helping dell turn over their inventory at a rapid pace this is a great approach to have as if you do not have a product the customer needs instead of them going to another competitor they can simply design their own it is clear to see that by dell using approaches to target various kinds of customers and their unique needs they can cease great demand of the competitive market and have a greater chance of satisfying consumer needs and continuing to keep that market share their promotional strategies are also very impressive with great sales for those on a budget and those who love a bargain references chaffey d and ellis chadwick f 2016 digital marketing pearson higher ed spotify the marketing mix september 9 2017 claudiaslearningjourneyuc 15 comments spotify has easily become one of the most well known music streaming services around the world today with it s easy to use design and excellent quality free as well as paid music app it allows users to be expose to new music and genres of their choice as well as the hottest songs in the country at that time spotify is different to other music streaming services and can compete with others such as apple music and napster due to its competitive take on the marketing mix which i will discuss below product spotify itself has been such a successful one through the collaboration with artists those very popular and those not so much giving even the biggest music fans the opportunity to be exposed to artists of different genres they wouldn t usually listen to the ease of use of the app has also been a great asset of spotify s with it coming out on top for most user friendly when directly compared to its competitor apple music price spotify offers a free version which has ads that help fund the service as they have such a large audience companies are happy to pay big bucks to have their ad streamed into the ears of thousands of listeners per day premium spotify won t break the bank either with a membership only costing 11 99 per month with prices like that it allows users to be able to justify a mere 3 per week for music at their fingertips without wifi and chewing up their phone data place as spotify is a mobile app it can go with the user anywhere anytime it is a very simple to use app and can be on multiple devices this allows them to compete with apple music which is iphone s own music company designed for maximum ease of use on iphone giving them a run for their money and tapping into smart phone users promotion this is probably the most vital thing that sets spotify apart from its competitors like napster and apple music it created an exclusivity when it first hit the market allow people to sign up only by invitation only sparking a huge anticipation for its launch and gaining a lot of publicity their collaboration with facebook where it would show what a user was currently listening to and say via spotify below also sparked people s curiosity word of mouth was and still is today one of spotify s biggest forms of promotion they also eventually wanted to expand their target audience by advertising in magazines and print and on popular television shows unlike apple music whose campaigns were heavy on tv advertising i feel it was word of mouth and the younger generation that really helped spotify take off references verga n 2017 i just switched to apple music after two years of spotify premium and so far i m not impressed online available at https www businessinsider com au apple music after two years of spotify premium 2017 3 r us ir t the user interface is confusing 1 accessed 4 september 2017 chaffey d and ellis chadwick f 2016 digital marketing pearson higher ed granola video recipe september 2 2017 claudiaslearningjourneyuc 9 comments hey everyone come check out my go to granola recipe over on my youtube channel what really makes a good online customer experience september 1 2017 september 1 2017 claudiaslearningjourneyuc 4 comments with online shopping slowly taking over the world there is no doubt there is going to be numerous factors that come into account when it comes to evaluating what factors contribute to a positive online experience in this blog i m going to explore the elements proposed by rose and hair 2011 and compare them to popular clothing company forever new information processing it s important for any e commerce website to give them customer as much information as they can in order for them to make a confident decision when purchasing by giving them plenty of information it saves time for the customer as they don t have to email and make an inquiry with further questions and gives them more than enough knowledge of the product to decide whether it is right for them forever new does this well in the way that it gives a detailed description of the product it has the fabric listed whether it is fitted or loose care instructions where it is made etc including the models size also allows customers to see how it would fit on their own body perceived ease of use this can be a tricky one as someone who isn t particularly tech savvy may struggle with using any online store yet it is still important that all e commerce sites keep this in mind and that user friendliness is at the top of their priority list from first glance forever new is very simply set out there are categories for different clothing items you can see where your cart is right away it tells you free shipping over 50 and you can easily narrow down you search to find what you need quickly i would say that forever new is an easy to use site due to the minimalist features it is easy to read there isn t a lot going on to overwhelm a user and everything you would want to find is on the front landing page this is all essential for a happy customer as online shopping should be fast and stress free and something people do to relax and have a bit of me time perceived usefulness much like ease of use it is a very useful website you can easily find clothing for work casual or an occasion the intricate search features which allow you to search for your size or colour even price range make it a very simple and stress free site to shop on the website is very fast as well due to their being no videos or anything too flashy and hard to load on any of their pages perceived benefits let s face it everyone loves a good benefit and customers like to be appreciated by businesses no matter how big or small they may be so forever new was no different here although the benefits were not easy to spot on the front landing page by having a look through it was clear that you could become a member and gain exclusive discounts and rewards as well as a special student discount in place i feel its really important to include features like this as people love to know they are getting a good deal and that they are being rewarded for being a customer more than likely customers will be happy to shop with a store if they can get a good discount and have a great experience as well as feeling appreciated and valued perceived control this all comes down to the customer the more skilled the customer is with using digital technology the more in control they will feel and in term the more successful they will be when using the website it s important for online stores to acknowledge the different abilities of customers that are using their site and have adequate help in place if they get stuck forever new has a phone number people can ring easily to speak to someone if they need extra help navigating something skill skill is very similar to perceived control as it all depends on the customer and their own abilities however if someone isn t very skilled at using an e commerce site it helps if the site is very user friendly and simple to navigate as this allows them to build up their skill and become more confident when online shopping forever new is a very simple site for someone with limited skills to jump on and build up their ability trust and risk for me personally this would definitely be the most important this element refers to how safe the site is to shop on and what risk is associated with it we all know the stigma surrounding online shopping and credit card scamming so i feel it is in the back of most customers minds when they go to put in their credit card details online as forever new is a well known brand that also has shopfronts around australia this in my opinion brings down the risk in peoples minds in their checkout section they have all reputable payment options as well as checkout securely which further instills confidence enjoyment enjoyment is all about how happy the customer is after shopping on the site and the likelihood of them returning the more positive the online shopping experience is the more likely they are to be a repeat customer and also spread good things through word of mouth forever new is an enjoyable site to shop on as the website is easy to use they have good discounts and rewards they have free shipping over 50 new stock arriving all the time and fast customer service i think overall forever new has done well to meet all of the elements rose and hair 2011 have proposed and due to this it is clear that they understand what it takes for a positive customer experience references chaffey d and ellis chadwick f 2016 digital marketing pearson higher ed how fashion retailer showpo is excelling in the 5 i s of internet marketing august 27 2017 august 27 2017 claudiaslearningjourneyuc 18 comments integration integration is all about creating platforms such as social media and combining them for customers showpo does this by using their popular instagram account with 1 2 million followers to not only advertise their clothing and outfits but by putting a direct link on the top of their page that customers can click which will take them straight to the page with that outfit to buy combining many peoples pastimes of scrolling social media with ease of access straight to their site intelligence this is all about how well the business uses their target market knowledge and understands its main customers needs and wants showpo is one of the largest clothing stores online for girls aged 15 35 as the online market is very competitive their prices are within range of their competitors and they have sales frequently to keep consumers happy another example of how they used their intelligence is their recent decision to expand their sizes once only stocking size 8 14 they now stock size 4 18 allowing them to cater to a larger part of the market and an example of them listening to their consumer needs as this was a large request on their facebook page individualization being able to customize their advertising to different ages interests and needs allows them to dominate a larger target market they not only do this through their larger range of sizes but also their categories of clothes as you can see in the image above they have a work wear corporate range of clothes intimate apparel sleep and lounge wear active wear as well as formal and race wear this caters to such a variety of consumers and allows them to only be shown clothing for the appropriate occasion making online shopping with showpo fast and hassle free interactivity interactivity is all about ensuring the brand doesn t stop at the online site with so many platforms of social media it is easier than ever for online stores such as showpo to be in their customers feeds every day on their website they have all their social media channels available for customers to follow even snapchat which gives a behind the scenes look at the company independence of location this is all about reaching people from all over the world and being ab...