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clinical psychology and psychiatry a closer look zyprexa there s more skip to main skip to sidebar clinical psychology and psychiatry a closer look psychiatric medications science marketing psychiatry in general and occasionally clinical psychology questioning the role of key opinion leaders and the use of science to promote commercial ends rather than the needs of people with mental health concerns monday december 18 2006 zyprexa there s more the marketing campaign for zyprexa had a name viva diabetes oh sorry it was actually called viva zyprexa according to an article in the new york times from the article in the campaign called viva zyprexa lilly told its sales representatives to suggest that doctors prescribe zyprexa to older patients with symptoms of dementia a lilly executive said that she could not comment on specific documents but that the company had never promoted zyprexa for off label uses and that it always showed the marketing materials used by its sales representatives to the food and drug administration as required by law oh really lilly sales reps were given made up case scenarios to use in conversations with physicians one of the cases is described as martha a widow with adult children who lives independently and has been your patient for some time martha was described as being agitated and having disturbed sleep but without the symptoms of paranoia or mania that typically marked a person with schizophrenia or bipolar disorder gee sound like dementia to anyone never mind of course that atypical antipsychotics are linked to a higher rate of death in elderly patients with dementia related psychosis in 2002 the marketing campaign s title was changed to zyprexa limitless it is unclear if the company was referring to limitless weight gain limitless new cases of olanzapine induced diabetes or trying to pimp olanzapine for a limitless number of conditions part of this campaign featured the use of a patient profile named donna who appeared to possibly have symptoms of bipolar disorder though it appears the symptoms are mild in severity what a great way to expand the market if someone is irritable and not sleeping regularly pop a zyprexa the possibilities are limitless there s much more over at the new york times also see my prior post about the first nyt article on the zyprexa coverup posted by cl psych at 12 18 2006 11 04 00 am no comments post a comment newer post older post home subscribe to post comments atom email email me blog archive 2011 1 february 1 2010 8 october 1 may 1 april 1 march 3 february 1 january 1 2009 33 december 1 october 1 september 2 august 1 july 4 june 4 may 2 april 5 march 5 february 2 january 6 2008 103 december 3 november 2 october 7 september 9 august 8 july 5 june 6 may 8 april 14 march 11 february 13 january 17 2007 328 december 11 november 16 october 14 september 24 august 8 july 11 june 23 may 31 april 31 march 37 february 59 january 63 2006 219 december 59 youthful tendency disorder on the rise vns therapy debate continues i m back sort of taking a break more on fda and ssri suicide link tmap part 2 tmap part 1 a vns debate zyprexa getting yet more furious nyt editorializes on zyprexa zyprexa it s getting furious zyprexa there s more corcept get rich quick seroquel cures all zyprexa coverup exposed could agomelatine be the ideal antidepressant experimercials more on fda conflicts of interest fda to issue stronger warning on antidepressants dumbest thing ever fda ssri panel and conflicts of interest agitating research using the best spin possible can ssris cause suicide the fda says mark your calendars so little time thank you mr dawdy uh oh chuck they out to get us man authorship again sunderland admits guilt new york says no to vns email problems the bad psychiatrist blog sexual side effects of ssris even more troubling peter rost wow iloperidone saves the day congrats to kazdin good reader comment a good week for atypical antipsychotics go blackwell more on lexapro vs cymbalta cymbalta and zyprexa good news a silver bullet lexapro beats cymbalta this is depressing more conflicts of interest advocating for patients and or drugs effects the size of bolders meet the last psychiatrist try this on for sleazy seroquel is great drug safety monitoring anyone gsk commence phiring well duh alpha 2 agonists for ptsd nope therapeutic relationship and bipolar disorder outc is it really depression the end is near paxil in pregnancy cost benefits of new schizophrenia drugs doubted november 69 october 48 september 43 academia bitch ph d crooked timber inside higher ed pharma general brandweeknrx edrugsearch gooznews health care renewal jim edwards nrx dr peter rost pharma blogosphere pharma giles pharmagossip pharmalot pharma marketing blog world pharma news psychiatry and psychology david healy s adventures furious seasons the last psychiatrist the macguffin mind hacks psychsplash psychcentral seroxat secrets treatments online organizations center for science in the public interest healthy skepticism pharmedout social audit scientific misconduct alliance for human research protection scientific misconduct blog about me cl psych i m an academic with a respectable amount of clinical experience and no drug industry funding given my lack of time don t expect multiple daily updates certain things about clinical psychology the drug industry psychiatry and academics drive me nuts and you ll probably pick up on these pet peeves before long view my complete profile translate this page select a language english to spanish english to french english to german english to portuguese english to italian english to chinese english to russian english to japanese english to arabic onchange subscribe via email enter your email powered by feedblitz