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description=Engagement marketing tools from Salesforce help you build customer relationships efficiently with personalized marketing and automated journeys. ;

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building relationships not just between companies and customers but among our global communities learn about us hear our story we believe in building relationships not just between companies and customers but among our global communities learn about us contact us get started get started marketing service teams both own customer experience with agents now they can deliver it watch how b2c marketing platform grow customer loyalty with agentic marketing put an agency of agents to work across your campaigns channels and workflows from planning and creation to personalization and performance agents are your always on brand ambassadors that handle the work behind every customer experience watch demo take a tour the world s leading consumer brands build lasting customer relationships with agentforce marketing what can you do with an agentic b2c marketing platform turn customer signals into real time context that powers ai agents and connected experiences across every channel journeys evolve with the customer and one way campaigns become ongoing conversations that respond in the moment personalize content offers and recommendations at scale while agents automate execution marketers focus on strategy and growth and every interaction becomes more relevant connected and measurable see how agentforce marketing powers customer experiences that evolve unify data for stronger experiences save your team the headache unify your data and launch agents to better engage with your customers learn more unify data from across the business connect behavioral transactional and conversational signals across every channel and department with the world s 1 cdp built in giving marketers and ai agents a single real time view of every customer identify and activate high value segments with agents identify high value audiences as customer behavior and intent evolve then activate those audiences across owned and paid channels from a single platform without waiting on a data team have conversations with your customers one way channels talk at customers with generic messages that lead to dead ends two way conversations listen respond and earn the relationships that actually drive action learn more turn outbound campaigns into conversations every message should be more than a cta agents engage customers in two way conversations across email and mobile by answering questions guiding purchases and adapting in real time unlock agentic journeys that evolve with every interaction use real time customer signals to trigger and adapt cross channel journeys agents can decide the next best action at every interaction so each customer moves forward on their own path give every moment a personalized touch there s only so much personalization your team can manage agentic content expands what your team can accomplish and delivers better experiences for your customers learn more power agents with real time context continuously enrich profiles with real time signals that inform agent driven decisions on the right product content or offer for each customer guide every experience with personalized promotions and recommendations deliver dynamic content recommendations and offers that adapt to each customer s behavior preferences and intent as they engage maximize marketing impact make capacity constraints a thing of the past with an agency of agents your marketers are able to check more things off their to do list and focus on what matters most learn more create and launch campaigns with an ai agent create cohesive multi channel campaigns in hours not weeks ai agents build audiences and messaging into an intelligent flow eliminating manual setup marketers can move from idea to in market faster bring data workflows and agents into a conversational interface ask questions build campaigns and collaborate with teams and agents in one place to move faster and optimize performance in real time dive deeper into how agentforce marketing can support your business marketing cloud next a complete agentic marketing solution designed to help you personalize the right moments and have two way conversations across the entire customer relationship learn more customer data platform cdp power better marketing and advertising with data 360 the 1 cdp that unifies every customer signal connects humans and ai agents and eliminates messy data pipelines learn more personalization at scale drive roi and clv with personalized experiences content and conversations that evolve for every customer across any channel learn more customer loyalty build and optimize loyalty and incentive programs that proactively create tailored offers and promotions engage customers in real time across channels and continuously adapt to drive repeat purchases and long term value learn more marketing analytics turn marketing data into decisions with a unified intelligence layer connect performance and attribution across channels find what s working and continuously improve results with a single solution learn more digital advertising make every ad dollar work harder with unified data and ai agents that activate audiences across your most critical paid channels learn more turn marketing dead ends into conversational experiences customers don t want more notifications they want conversations see how agents turn one way sends into experiences that respond in real time and evolve with every interaction watch demo learn new skills with free guided learning on trailhead ready to take the next step talk to an expert tell us a bit more so the right person can reach out faster request a call stay up to date get the latest research industry insights and product news delivered straight to your inbox sign up for newsletter b2c marketing faq what is a b2c marketing platform a b2c marketing platform helps marketers businesses and brands create and implement strategies to engage with their customers and build long term relationships it combines various marketing channels like email mobile messaging 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