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zhang ronald paul hill and caroline roux are customer expectations skyrocketing what can companies do insight customer relationships 20 mar 2023 g tomas m hult and forrest morgeson hey chatgpt can you help me negotiate my salary insight negotiations 13 feb 2023 holly schroth boosting persuasion the attention benefits of multiple narrating voices insight marketing strategy 06 feb 2023 hannah h chang anirban mukherjee and amitava chattopadhyay why is aiml best suited for metaverse consumer data analysis insight predictive modeling 30 jan 2023 rajeshwari krishnamurthy and rushikesh borse optimizing customer involvement how close should you be to your customers in depth marketing strategy 01 nov 2022 scott e sampson and richard b chase ditch the script here s how customer service agents lead with the heart insight agentic ai 25 oct 2022 jonathan hughes gabriella salvatore and sara del aguila why the future belongs to empathetic technologists insight marketing strategy 18 jul 2022 carsten lund pedersen aligning performance metrics in outcome based contracts insight quality management 06 jun 2022 andy neely and shaun west securing the upside of digital transformation before implementation insight digital transformation 07 may 2022 işık biçer artificial intelligence driven customer experience overcoming the challenges insight customer relationships 01 mar 2022 rijul chaturvedi and sanjeev verma i expected more from you navigating client trust violations insight business ethics 13 dec 2021 anna m cianci amanda m convery and george tsakumis how to analyze data to predict customer behavior accounting for post pandemic effects insight customer relationships 06 dec 2021 michael grandinetti and ikhlaq sidhu leveraging the physical store to boost customer value providing the right engagement at the right time insight marketing strategy 24 jun 2021 jonathan z zhang and scott neslin are you ready to climb aboard the data train insight customer relationships 25 apr 2021 carsten lund pedersen and thomas ritter brand owners be careful to manage your brand s e commerce presence insight digital marketing 25 apr 2021 jifeng mu from financial management to financial health the role of ai in fostering the financial relationship model insight customer relationships 25 apr 2021 monica hovsepian simon masterman and j mark munoz the 4 types of leadership insight communication 26 jan 2021 carsten lund pedersen and thomas ritter de marketing social causes why companies shouldn t promote social causes on social media insight disclosure accountability 26 oct 2020 xin wang and z justin ren design led strategy how to bring design thinking into the art of strategic management in depth marketing strategy 20 feb 2020 eric knight jarryd daymond and sotirios paroutis letting the computers take over using ai to solve marketing problems in depth marketing strategy 01 aug 2019 gijs overgoor manuel chica william rand anthony weishampel design roadmapping in an uncertain world implementing a customer experience focused strategy in depth technology strategy 01 nov 2018 sara beckman alice agogino euiyoung kim innovation co creation and design thinking how salesforce s ignite team accelerates enterprise digital transformation case study customer relationships 01 oct 2018 berkeley haas case series more than a clean cup can starbucks innovate from within insight marketing strategy 28 jun 2018 robert springer sproutel how design roadmapping helped improve children s health guide a growing company case study product development 01 apr 2018 berkeley haas case series neuromarketing inside the mind of the consumer in depth customer relationships 01 aug 2017 ming hsu lgbtq hiring an insight into the workplace insight diversity equity inclusion 20 jul 2017 dennis takeshita rocket fuel measuring the effectiveness of online advertising case study marketing strategy 01 jul 2017 berkeley haas case series a better way to manage customer experience lessons from the royal bank of scotland in depth customer relationships 01 feb 2017 stan maklan paolo antonetti steve whitty what are your signature stories in depth shareholder engagement 01 may 2016 david aaker jennifer aaker business intelligence the next competitive edge insight business intelligence 09 oct 2015 jocelyn shieh customer centric leadership how to manage strategic customers as assets in b2b markets in depth customer relationships 01 may 2013 george yip christoph senn axel thoma name your poisson a case of fishy decision making case study customer relationships 30 apr 2013 berkeley haas case series go configure the mix of purchasing practices to choose for your supply base in depth supply chain management 01 feb 2013 adam lindgreen joëlle vanhamme erik van raaij wesley johnston how to foster and sustain engagement in virtual communities in depth shareholder engagement 01 aug 2011 constance porter naveen donthu william macelroy donna wydra global customer management programs how to make them really work in depth global supply chains 01 feb 2010 noel capon christoph senn customer rage triggers tipping points and take outs in depth customer relationships 01 nov 2009 paul patterson janet mccoll kennedy amy smith zhi lu automotive quality reputation hard to achieve hard to lose still harder to win back in depth quality management 01 nov 2009 robert cole michael flynn developing cooperative project client supplier relationships how much to expect from relational contracts in depth international partnerships 01 feb 2009 nuno gil outsourcing from cost management to innovation and business value in depth customer relationships 01 aug 2008 michael weeks david feeny service blueprinting a practical technique for service innovation in depth product development 01 may 2008 amy ostrom mary jo bitner felicia morgan a dashboard for online pricing in depth marketing strategy 01 nov 2007 john morgan michael baye j gatti paul kattuman craigslist online community case study digital marketing 30 nov 2006 berkeley haas case series too hot to handle how to manage relationship conflict in depth conflict resolution 01 nov 2006 amy edmondson diana smith reputation in online auctions the market for trust in depth digital marketing 01 nov 2006 jennifer brown john morgan developing an effective customer loyalty program in depth marketing strategy 01 nov 2006 barry berman realizing the promise of e business developing and leveraging electronic partnering options in depth digital marketing 01 aug 2006 richard watson debabroto chatterjee albert segars diffusion of web based product innovation in depth customer relationships 01 aug 2006 emanuela prandelli gianmario verona deborah raccagni how to delight your customers in depth quality management 01 nov 2005 barry berman principles for user design of customized products in depth product development 01 aug 2005 taylor randall christian terwiesch karl ulrich shrinking core expanding periphery the relational architecture of high performing organizations in depth customer relationships 01 may 2005 ranjay gulati david kletter doing better at doing good when why and how consumers respond to corporate social initiatives in depth corporate social responsibility 01 nov 2004 c bhattacharya sankar sen understanding customer choices in e financial services in depth digital marketing 01 aug 2004 zafar iqbal rohit verma gerhard plaschka client co production in knowledge intensive business services in depth customer relationships 01 aug 2002 lance bettencourt amy ostrom stephen brown robert roundtree customer relationship management in b2c markets often less is more in depth customer relationships 01 may 2002 grahame dowling relational quality managing trust in corporate alliances in depth alliances mergers 01 nov 2001 africa ariño josé de la torre peter smith ring delivering excellent service lessons from the best firms in depth quality management 01 nov 2001 robert ford cherrill heaton stephen brown can selling be globalized the pitfalls of global account management in depth global supply chains 01 nov 2001 david arnold julian birkinshaw omar toulan uncovering patterns in cybershopping in depth digital marketing 01 aug 2001 wendy moe peter fader the customer pyramid creating and serving profitable customers in depth marketing strategy 01 aug 2001 valarie zeithaml katherine lemon roland rust a framework for customer relationship management in depth customer relationships 01 aug 2001 russell winer shopping online for freedom control and fun in depth digital marketing 01 feb 2001 mary wolfinbarger mary gilly the brand relationship spectrum the key to the brand architecture challenge in depth brand management 01 aug 2000 david aaker erich joachimsthaler business models for internet based e commerce an anatomy in depth business models 01 aug 2000 b mahadevan to serve or create strategic orientations toward customers and innovation in depth marketing strategy 01 nov 1999 pierre berthon james hulbert leyland pitt market segmentation strategies and service sector productivity in depth business models 01 aug 1999 brent keltner david finegold geoff mason karin wagner knowledge management and competition in the consulting industry in depth technology strategy 01 feb 1999 miklos sarvary managing customer support knowledge in depth customer relationships 01 may 1998 thomas davenport philip klahr attractors building mountains in the flat landscape of the world wide web in depth digital marketing 01 feb 1998 leyland pitt richard watson sigmund akselsen frames of reference and buyers perception of price and value in depth brand management 01 nov 1995 gerald smith thomas nagle too close for comfort the strategic implications of getting close to the customer in depth customer relationships 01 aug 1995 stuart macdonald the dynamics of change in corporate community relations in depth corporate social responsibility 01 aug 1995 sandra waddock mary ellen boyle relationship banking and competitive advantage evidence from the u s and germany in depth finance 01 aug 1995 brent keltner get closer to your customers by understanding how they make choices in depth marketing strategy 01 aug 1993 itamar simonson why improving quality doesn t improve quality or whatever happened to marketing in depth quality management 01 may 1993 raymond kordupleski roland rust anthony zahorik partnering as a focused market strategy in depth customer relationships 01 may 1991 james anderson james narus how will the japanese compete in retail services in depth marketing strategy 01 nov 1990 david aaker the american corporation and its new relationships in depth alliances mergers 01 may 1989 george lodge richard walton racial factors in site location and employment patterns of japanese auto firms in america in depth diversity equity inclusion 01 nov 1988 robert cole donald deskins altering corporate strategic criteria to reflect the changing environment the role of life satisfaction and the growing senior market in depth marketing strategy 01 nov 1988 philip cooper george miaoulis improving the performance of the stock market in depth emerging markets 01 aug 1988 albert kyle the influence of sex on managers in the service sector in depth organizational behavior 01 nov 1982 guisseppi forgionne vivian peeters four faces of the fully functioning middle manager in depth organizational behavior 01 aug 1982 bernard keys robert bell motivational segments in the sales force in depth organizational behavior 01 may 1982 thomas ingram danny bellenger deceptive practices in marketing research the consumer s viewpoint in depth business ethics 01 may 1982 kenneth schneider cynthia holm social character and the new automobile industry in depth social impact 01 nov 1981 kevin mccrohan jay finkelman consumerism and health care marketing in depth marketing strategy 01 feb 1979 alan andreasen training expatriates for managerial assignments in japan in depth organizational behavior 01 aug 1978 ehud harari yoram zeira marketing quality control an alternative to consumer affairs in depth quality management 01 aug 1978 salvatore divita consumer discontent a social perspective in depth marketing strategy 01 nov 1975 fred kniffin zarrel lambert transactions in management in depth organizational behavior 01 feb 1975 donald bowen raghu nath industrywide cooperation for consumer affairs in depth brand management 01 may 1974 guenther baumgart marketing to heterogeneous black consumers in depth marketing strategy 01 feb 1974 thomas barry michael harvey twenty questions utilizing job satisfaction measures in depth organizational behavior 01 may 1973 karlene roberts frederick savage communication revisited in depth communication 01 may 1973 jay hall consumer behavior can economics and behavioral science converge in depth marketing strategy 01 feb 1973 francesco nicosia the interorganizational link in depth organizational behavior 01 nov 1971 henry pruden the effect of social class on brand loyalty in depth brand management 01 nov 1971 frederick may the latent manager identifying him early in depth talent management 01 feb 1971 donna rawls james rawls role analysis technique in job descriptions in depth organizational behavior 01 aug 1969 ishwar dayal the outside salesman interorganizational link in depth organizational behavior 01 feb 1969 henry pruden demon a management model for marketing new products in depth marketing strategy 01 nov 1968 j devoe d learner a charnes w cooper toward an interpersonal theory of consumer behavior in depth marketing strategy 01 may 1968 joel cohen doctorates in business administration a demand and supply analysis in depth business models 01 nov 1967 john wheeler methods of estimating consumer preference distributions in depth marketing strategy 01 aug 1967 ralph day when human relations may succeed and the company fail in depth organizational behavior 01 may 1966 william fox major household appliances a lesson in distribution in depth marketing strategy 01 may 1966 jerome kernan cognitive dissonance and consumer behavior reactions to the surgeon general s report on smoking and health in depth organizational behavior 01 nov 1965 joel cohen harold kassarjian executives and sales aptitude testing in depth organizational behavior 01 may 1964 henry eilbirt market measurement in a free society in depth marketing strategy 01 feb 1960 ralph cassady some current issues in human relations in depth human resource management 01 nov 1959 robert tannenbaum human relations in industry research and concepts in depth human resource management 01 nov 1958 w knowles california management review published at berkeley haas for more than sixty years california management review seeks to share knowledge that challenges convention and shows a better way of doing business learn more follow us join our mailing list haas school of business university of california berkeley california management review f465 berkeley haas school of business 2220 piedmont ave berkeley ca 94720 1900 510...