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008 knowledge is starting to be institutionalized in universities and that this will lead humanities majors to decline even further as i saw my analog world of history falling behind the digital transformations in the world in the early 2010s i decided to up my game by embracing the opportunities that technology makes possible from blogging and developing web pages to learning the principles of content marketing and data analytics to making videos and learning animation and motion graphics i have spent a ton of time over the past several years learning new skills and knowledge and learning that all online recently however i realized something important about the people who have been teaching me those skills and that knowledge many of them are people who graduated from university in or around 2008 the year that the job market collapsed in particular over the past several months i ve been listening to a lot of podcast interviews with people in a wide range of fields from digital marketing to motion graphics these interviews are all with people who are at the top of their game in their given field and invariably these people are all in their early to mid 30s meaning that they all started to build their careers in the aftermath of 2008 let s go back in time 12 years and put ourselves in their shoes you have a university degree but there are no jobs there are these new technological developments the smartphone google but there is no road map for what people can do with them in the 12 years that followed many of these people worked their asses off to try to figure out what they can do and as they did so they experimented with all kinds of new technologies learning on their own and making use of a vital new source of information youtube as they learned they participated in the development of new fields of knowledge that emerged as people made ever more use of new technologies responsive web design making website viewable on screens tablets and phones content marketing infographics search engine optimization motion graphics user experience design visual effects etc as they gained expertise in these new skills these people began to teach others existing online training sites like lynda com expanded dramatically to include these new and sought after subjects and they brought on board people from this 2008 generation to teach those subjects meanwhile other members of this generation established their own online training sites like school of motion these developments left universities far behind as they were filled with professors who had been hired before 2008 and who did not even know that most of these new fields that were being taught online even existed and universities get criticized a lot for this in podcast interviews at the same time however businesses and organizations desperately needed people who understood these new fields as they are all critical for communicating in the current digital age not surprisingly over the past couple of years i ve started to see signs that some universities are trying to adapt and it is interesting to see how they are doing that in some cases it is relatively easy to incorporate new fields into existing academic structures many business departments for instance now have courses in social media marketing whereas just a few years ago such courses did not exist they are able to do this because their professors have to keep up with what is happening in the business world in order to teach about it for the humanites by contrast it is much more difficult to incorporate the new fields of knowledge that have emerged since 2008 because many professors in humanities departments have not engaged with the post 2008 digital world and do not have the knowledge to teach about these subjects that said i came across this advertisement from a new university duke kunshan university that is for a position in digital media practice and it is clear that this position is meant to introduce some of these new fields of knowledge this position is listed as an arts and humanities job and the successful applicant will be expected to contribute to the major in media and arts and a forthcoming major in computation and design as for what digital media practice actually is the job description lists the following digital design computation data visualization and information aesthetics interactive graphics 3d modelling and animation ubiquitous computing these topics are basically the exact same topics that i m current learning online so that i can improve my ability to make videos as well as visuals for my blog and other web pages they are all part of the new forms of knowledge that have emerged since 2008 and they are all essential for communicating today what s important to note however is that the institutional home for this knowledge at duke kunshan university is not in a traditional humanities department but instead in new departments that are purposefully designed to meet the needs of the new world we live in this makes perfect sense because professors in traditional humanities departments do not have the knowledge of these topics to be able to incorporate them into their work and to teach students about them however while it is easy to see the logic for housing digital media practice in a new department it is also easy to see that this institutional structure will deliver a further blow to the humanities to understand that let s put ourselves in the shoes of an 18 year old today you ve grown up in the post 2008 age you re not sure what to major in at university but you know that you want to be able to do all of the cool things that you see every day on your iphone let s see you can major in media and arts and learn all of that stuff or you can major in history and do all of the same things that your parents and grandparents did in university pre 2008 i think it is obvious what our imagined future university student will choose i also think that it is obvious that many universities will follow in duke kunshan university s footsteps there is a massive body of new knowledge that is out there that universities are going to claim in an effort to catch up with the tremendous changes that have taken place since 2008 they will institutionalize that knowledge as universities do and the humanities will definitely not benefit from that institutionalization neoliberalism and online teaching did not kill higher education professors and administrators did posted on july 5 2020 by leminhkhai it s 2030 a new semester is beginning and a new class of freshmen is heading off to universities around the world where most of their courses are online or flipped in the university of america world history a required course for fulfilling general education gen ed requirements has enrolled 2 000 students it consists of video lectures that have been recorded by one tenured professor online quizzes that are graded by canvas and 40 minute weekly discussion labs that are run by teaching assistants graduate students the professor of the course spends most of his her time engaged in research but has not actually published anything in years in the university of name a location outside of the us the entire core engineering curriculum is online the university has a multi million dollar contract with elite engineering solutions a multi national company that provides science and engineering curricula taught by mit and harvard professors the local faculty members supervise lab work and oversee exams most of their time is spent working to fulfill their key performance indicator kpi of having to publish 4 articles a year in scopus indexed journals in order to improve the university s qs and times higher education rankings for each article in a scopus tier 2 journal they get 5 000 for an article in a scopus tier 1 journal they get 8 000 for every 1 000 citations they get in their google scholar citations index they receive a bonus of 10k students across the globe have complained about these online courses for years now in 2030 a new discourse is emerging employers are starting to complain about how ill prepared university graduates are to join the workforce a particular concern is their lack of social skills employers complain that new hires lack the ability to interact and work with other humans be they co workers clients or customers and that this is negatively affecting the bottom line the chronicle of higher education and university world news continually publish essays by academics who criticize neoliberalism and the decline of state funding for the transition to online instruction a change that they declare is destroying higher education but that s only part of the picture the part they don t talk about is the role that they themselves played in enabling online teaching to become the norm after all they are the ones who agreed to transition to online teaching in the first place because they felt they could benefit from it over the past 7 8 years i ve spent a ton of time learning from online courses in order to learn how to communicate effectively in the digital age i ve tried to learn how to use the adobe suite of tools as well as to learn about things like web design data analytics seo content marketing ux design qgis sketchup drawing and digital painting to do so i have taken courses from linda com now linkedin learning udemy skillshare proko schoolism and domestika as taking courses from these professional providers is way more efficient than trying to learn for free on youtube one thing i noticed right away is that each company only has one or two big introduction to photoshop or illustrator or indesign etc courses and that makes sense because you really don t need more than that there are a core set of skills and techniques that people need to learn in order to use the software and so if one or two people create a course that does that then basically that s all that is needed good examples of this are the courses that teach how to use the various types of adobe software that daniel scott has created let me explain not too long ago if you wanted to learn how to use something like photoshop you either 1 bought a book or 2 enrolled in a weekend or evening workshop taught by a local adobe certified instructor such a workshop might cost anywhere from 150 750 and could last anywhere from half a day or an evening to two days then a few years ago dan an adobe certified instructor created online courses that replicated what had up to that point taken place in those live workshops and like i said once one person did that that s really all people needed let s now look at the present because of the covid 19 pandemic everyone is teaching online a university administrator is looking over the course offerings and s he realizes something the introductory world history or political science or religion or philosophy etc survey has always been divided into multiple sections and taught by multiple professors instructors with the help of teaching assistants i e graduate students this has been necessary because there are too many students enrolled to be able to put them all in one room but if the course is taught online then the students don t have to all be in one room and if the course is taught online then you don t need multiple professors instructors to teach it all you need to do is to develop the course once like dan did and your good to go bingo so the administrator calls together department chairs and members of the office of instructional support and dangles a sweet carrot before them money lots of it the university will provide lots of money for departments to develop online versions of their introductory courses it s not an ultimatum but with some vague references to the possibility of certain painful cuts coming to the departments if the economic bottom line isn t met and by trying to gain sympathy by mentioning how reductions in state funding are really putting the university between a rock and a hard place the administrator makes it clear that the online direction is the way to go the department chairs go back to their departments and consult with the professors who teach the introductory courses they do not include the adjunct instructors who also teach these courses only the tenured professors you have to follow seniority yes the adjunct instructors are more numerous and yes they also have phds and yes the teaching reviews for the adjunct instructors are consistently far better than those that the tenured professors get but none of that matters you have to follow seniority in the history department there are only two tenured professors who teach the introductory world history surveys the chair suggests that one create an online version of the first half of the survey and the other create an online version of the second half in encouraging these professors to do this the chair says it will be easy all you have to do is to record each of your lectures once and then you won t have to teach anymore the teaching assistants will do everything you can spend all that time doing research the two tenured professors feel a brief pang of guilt knowing that the adjunct instructors will lose their jobs but then the joyous realization that they won t have to teach anymore washes that annoying sense of regret far far away and they quickly learn to rationalize to themselves what a good idea this change is it s great training for graduate students to learn how to run an online course yes i really think that this will give them an edge when they go on the job market of course there are no jobs but that s another matter so they launch the course and the student feedback is almost universally negative but the two tenured professors take that right in stride after all they have been receiving bad course reviews for years they just condescendingly brush it off by saying to each other ugh students you can never trust what they say in course evaluations i agree they were probably just in a bad mood that day because they didn t do well on the last exam but that s their fault they should have studied we made all of the information available for them right there online in our lectures and if you look at the analytics you can see that most of them never even logged on to the course portal then fast forward to 2030 with the emergence of a new discourse coming from industry that points to the failings of online education our two tenured professors pen opinion pieces in the chronicle of higher education and university world news in which they attack neoliberalism and reduced state funding for all of the current ills afflicting universities and conclude with a demand for more resources we need more money they state unequivocally to the cheers or like clicks of their colleagues around the globe who take a break from online teaching and writing scopus indexed journal articles to read their essays long forgotten will be the fact that these professors themselves willingly agreed t...