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description=A behind-the-scenes look at how CoFo Plusha was refined to produce a friendly, light, and balanced wordmark for Khloé Kardashian’s snack brand, Khloud.;

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customizing soft rounded font cofo plusha for khloud brand typefaces licensing trials faq projects store about en ru typefaces licensing trials faq projects store about sign in cart english русский cofo plusha is in the air customizing the typeface for khloud a soft and light wordmark for khloud a new snack brand by khloé kardashian shaped from our typeface cofo plusha the project turner duckworth reached out about a wordmark for khloé kardashian s new protein popcorn and we were excited to see they d started with cofo plusha there s something really satisfying about tweaking one of our own typefaces to make it fit just right for a brand plusha already felt like the right call here soft friendly and full of personality exactly the kind of tone that works well in food as we got into the project its rounded shapes started to feel even more fitting they hinted at clouds light and open but not overly sweet it struck a nice balance playful without being childish clean without feeling cold and then there s the name itself khloud it naturally carries that sense of lightness lift and softness all those elements lined up beautifully and the typeface helped bring that feeling to the front why plusha plusha s rounded shapes feel like clouds gentle smooth and airy yet with a confident structure its tone hits the right note between being friendly and refined without getting too playful or too serious the name khloud naturally suggests softness and lightness qualities we kept in mind while designing plusha step 1 initial refinements the turner duckworth team had already started shaping the wordmark with a few early tweaks we picked it up from there and focused on clarity rhythm and visual balance the k was redrawn to separate it more clearly from the h the original forms felt too close in weight and shape the l was flipped to mirror the structure of the d adding flow the oud section stayed just as it was no changes needed there our goal was to stay close to the tone of plusha while making sure the design felt fully considered for khloud 1 3 step 2 final tuning after the first round the team asked for two last refinements add more space between the leg and arm of the k to make its shape clearer a detail that had come up in the very first round of sketches adjust the bottom of the h which had become a bit too light compared to the rest we made both updates adding just enough weight to balance the composition without losing the softness of the forms the result feels calm open and full of quiet detail a wordmark that reflects both the product and the brand behind it credits wordmark contrast foundry liza rasskazova maria doreuli motion anna volkova typeface hermes by optimo packaging renderings videos arts facilities khloud k5 team kathleen braine executive marketing director jenny brown executive creative director summer schneider art director turner duckworth team jordan poirier creative director gabriel ribes senior designer alison dyer senior designer gerard vasco account director read more designing cofo robert sans interview with liza rasskazova read more how to design a variable font read more expanding tiktok sans read more muse display read more cofo raffiné a typeface that evokes elegance read more holz a contemporary interpretation of victorian typefaces read more hamburgerfonts type specimen read more the difference between font and typeface read more maria doreuli the mission of type design cofo read more kabeltouw evolution of the modular system read more interview with arthur lebsack read more yerevan a typographic adventure read more chimera a unique almost impossible typeface read more interview with ricardo d avila read more industrial that scales and slants read more type o clock x contrast foundry read more sing along with cofo ai read more new neutral read more cofo sans gets lighter read more dynamics and large scale read more home as a feeling read more runs in the family read more pixematic automatic read more building bridges read more the importance of an outside perspective read more display typefaces 101 read more cofo goes wildly organic read more the one with the twinkle read more history in a modern context read more stiff limits splashy outcome read more simple yet playful read more subscribe to our news get updates about our typefaces releases custom projects website improvements straight to your inbox no spam no overkill well we ll try subscribe please enter a valid email address twitter facebook instagram privacy policy licensing can we help feel free to contact us for trials licensing or possible collaboration email protected typefaces trials test our fonts for free before buying them read more legal privacy policy licensing follow us twitter facebook instagram created by madebymad wr cofo 2026 all rights reserved you selected 0 items go to cart total 0 items 0 go to cart aa