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creating content august 2008 creating content marketing is a practice the purpose of this blog is to shed some light on some of the better marketing practices i come across tuesday august 26 2008 marketing cartoons i just ran across this book of marketing cartoons at the church of the customer blog the book this one time at brand camp is by tom fishburne and is a collection of cartoons surrounding the world of marketing tom also has another book that precedes this one called brand camp i m looking forward to looking these books over have you read these books what did you think posted by scott milam townsend at 9 21 am 1 comment labels cartoons church of the customer blog marketing wednesday august 13 2008 just a photo of the wife and i that i really enjoy posted by scott milam townsend at 10 37 am no comments friday august 8 2008 life is short eat dessert first this is an idea i have had for a long time and it struck me at lunch today after being asked the same question almost all wait staff ask after you ve had lunch of dinner did yo leave any room for dessert that maybe i should write about this concept and see what others think and since a large part of our businesses are in the restaurant industry maybe this will help someone make more money ok here it goes why do waiters and waitresses always wait for the end of the meal to ask have you saved room for dessert of course we haven t who does i ll bet dessert orders are way down at the bottom of a restaurant s revenue however what if the waiter waitress asked for the dessert order at the beginning of the meal what would happen then would their percentage of dessert orders go up here s what i m thinking ask for the dessert order along with the appetizers and main course when the person has come in sat down and is hungry i ve got to believe that the orders for desserts would go up when you catch a patron at their hungriest point put very simply the dialogue might go something like this may i take your order yeah i ll have some of this and this great would you like to start the meal off with some fried mushrooms or calamarie get that appetizer order in yeah i ll take some fried mushrooms and to top it all off would you like to try a soft strawberry cheesecake or a sliver of zesty key lime pie totally assuming the sale you ask for the drink order appetizer and dinner order and then the dessert order it s a guarantee if a waitress or waiter waits till the end of the meal to see if i have left any room for dessert i m too full and can t even comprehend the thought of eating dessert but if you get me at the beginning fo the meal i might just go for it what do you think is this a good idea for raising the percentage of dessert orders posted by scott milam townsend at 1 51 pm no comments labels dessert steve farber s new book drew mclellan turned me on to steve farber several months ago and since then i have read steve s book radical leap and radical edge today i received an email from steve letting me know he is working on a new book out march 2009 called greater than yourself below is steve s take on the book and what it s all about posted by scott milam townsend at 1 14 pm 2 comments labels steve farber newer posts older posts home subscribe to posts atom about me scott milam townsend bartlesville ok united states view my complete profile my favorites amazon com widgets blog archive 2011 1 february 1 2010 36 december 4 november 4 october 2 september 2 august 6 july 12 june 2 may 2 march 2 2009 1 december 1 2008 11 october 2 august 4 marketing cartoons just a photo of the wife and i that i really enjoy life is short eat dessert first this is an idea i steve farber s new book may 1 april 3 february 1 2007 73 december 2 november 4 september 3 august 9 july 1 june 5 may 5 april 7 march 8 february 12 january 17 counter free counter reading list citizen marketer the reagan diaries small is the new big by seth godin walt disney by neal gabler setting the table by danny meyer favorite places to visit life hack marketingblog eu how to build a better blog customers rock converstations the viral garden marketing begins at home how to change the world church of the customer blog drew s marketing minute picture window theme powered by blogger