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c space thinking impactful insights that drive brands forward who we are our approach case studies locations people belonging inclusion social responsibility insight communities pop up space community shared community communipanel services audience understanding audience deep dive segmentation persona development market opportunity growth jobs to be done opportunity finder opportunities assessment brand marketing strategy brand positioning communications testing brand tracking evaluation customer experience journey mapping user experience research customer experience research innovation co creation concept creation concept evaluation product development optimization expertise data analytics behavioral science qualitative research moderation secondary research ai cultural intelligence storytelling activation our thinking blog reports videos webinars events podcasts join our team search for search let s connect search for search who we are our approach case studies locations people belonging inclusion social responsibility insight communities pop up space community shared community communipanel services audience understanding audience deep dive segmentation persona development market opportunity growth jobs to be done opportunity finder opportunities assessment brand marketing strategy brand positioning communications testing brand tracking evaluation customer experience journey mapping user experience research customer experience research innovation co creation concept creation concept evaluation product development optimization expertise data analytics behavioral science qualitative research moderation secondary research ai cultural intelligence storytelling activation our thinking blog reports videos webinars events podcasts join our team let s connect 2025 home our thinking blog show all what s the difference between synthetic data digital twins persona bots and chatbots research buyers hear synthetic data digital twins persona bots and chatbots used interchangeably this blog post separates the four concepts by what each represents what each can do and where human research still matters show me more the trial was feasible then reality happened the case for better clinical trial insights a clinical trial may look feasible on paper but face unexpected real world barriers discover how early patient and site insights can help sponsors anticipate challenges and design better protocols show me more how online communities give innovation a head start innovation doesn t have to begin with a blank page a new brief and weeks of rebuilding customer context online communities keep the conversation going helping teams spot the small signals that point to unmet needs and find a more human starting point for what comes next show me more interview with an expert what trends will define the future of retail and sports in 2026 and beyond in this edition of hall partners interview with an expert series colleen gregg speaks with c space s dave savage about the retail trends shaping 2026 and beyond from ai powered personalization to more experiential shopping they explore how changing consumer behavior is reshaping retail and sports show me more the human problem at the heart of ai powered market research as ai makes it easier to generate answers knowing who s behind them matters more than ever for research teams the opportunity lies in the customer relationships they ve spent years building and what becomes possible when ai helps unlock that knowledge show me more the augmented human s playbook an innovation leader s guide to using ai more intentionally ai can save time but the real opportunity is to use that time for better thinking drawing on conversations at gif london risham nadeem shares four ways innovation leaders can put ai to work while keeping human expertise sharp improving the quality of the work and anticipating what customers need next show me more reports show all guide to building the next generation of insight communities a fresh look at the future of insight communities and how trusted human signal helps insight leaders navigate the age of ai strengthen customer intelligence and make better decisions download now the innovation cookbook proven recipes for smarter growth and customer led innovation discover how to unlock better innovation by solving the right problems co creating with your customers and building ideas that thrive in the real world download now the world of women s health is primed for disruption explore the fundamental problems that women s healthcare needs to address and the roadmap to success download now the s word the s word unpacks how the language of sustainability is stalling progress and offers brands a new path forward to build trust drive impact and improve everyday lives download now travel futures the antidote to modern living travel is no longer an escape it s the antidote to modern living discover how leading brands are redefining the journey in our latest report download now value report building back consumer trust in the cost of living crisis discover how the cost of living crisis is redefining what people truly value and how brands can build stronger relationships through empathy clarity and care download now videos show all bringing ethnographies to life showreel ethnographies offer powerful insight but showing their impact isn t always easy at c space we create cinematic emotive films that bring them to life watch our showreel to see how we ve helped clients showcase real stories with real impact watch now the s word breaking free from sustainability paralysis trailer discover how the word sustainability can unintentionally hinder climate action based on insights from 4 000 people across three continents this trailer brings our s word thinking to life watch the video and download the full report now watch now value building back consumer trust in the cost of living crisis through real human voices this video captures the emotional and practical toll of the cost of living crisis and why brands must respond with empathy not just offers it s a call to reimagine value in a world where trust is fragile and every decision counts watch now webinars events show all the alice code innovation thrives at the edges join nick coates and amy concannon as they challenge norms spark looking glass thinking shift perspectives and ignite imaginative innovation where ideas collide emotions fuel creativity and possibilities expand watch now using besci to nudge customers toward better outcomes want to know what really drives behavior change see how csaa and escalent use besci to turn insights into action and nudge customers when it counts most watch now breaking barriers building bonds pioneering inclusive innovation unlock bold ideas and real impact watch this session on how top brands are breaking barriers and reimagining inclusion through innovation watch now an interview with new balance s kasey griesmer join us for a lively conversation with kasey griesmer director of global consumer insights at new balance fresh from her tmre presentation with c space kasey shares how she has professionally evolved to lead an insights team today that balances heritage and innovation to keep a 119 year old brand culturally relevant worldwide watch now podcasts show all fireside chat with jane frost ceo of the market research society in this candid conversation jane frost cbe ceo of the market research society joins c space s zoe carter to discuss the evolving world of market research from cutting through the noise around ai to unlocking insights that drive real impact jane shares her perspective on where the industry is headed and why embracing creativity curiosity and human complexity is key to shaping the future of research listen now customer led transformation nissan s cx evolution in this episode sandra plakke innovation manager at nissan joins kathryn blanshard c space s emea managing director to discuss how nissan s customer experience ncx team is reshaping the brand s customer engagement strategy from digital integration to stakeholder collaboration sandra shares how the ncx team is building lasting relationships and putting customers at the center of transformation listen now women in finance international woman s day special in this special international women s day episode neha mittal practice director at c space hosts sarah emmerson visa and natasha dekker santander for an honest and inspiring discussion on what it means to be a woman in finance today from navigating challenges to celebrating milestones they share personal stories career insights and hopes for a more inclusive future in the industry listen now subscribe to our newsletter get exclusive access to our thought leadership customer informed guides and upcoming events all delivered straight to your inbox subscribe c space is the world s leading market research online community customer strategy and innovation agency putting 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