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dr chua soi lek pages home about me saturday february 13 2016 chasing the chinese rmb in australia soft approach touching the heart of mainland chinese 澳洲追逐中国人民币 柔性策略打动大陆游客 during chinese new year i was with my wife in melbourne for few days what amazed me was the overwhelming numbers of tourists from mainland china i was told this was a normal year round business not just the chinese new year phenomenon i must congratulate the australian government as well as its private sector whom had done the right approach touching the heart of mainland chinese sitting on the free city circle tram tourists were greeted with songs and greetings of chinese new year in mandarin most of the shopping centers welcomed visitors with lion dances and god of fortune the local tourism board provided chinese language signage at all lookouts along the scenic great ocean road there were even free mandarin speaking guides at the 12 apostles every 45 minutes daily apart from the free services offered by the government there was no shortage of private mandarin speaking tours at a cost we spent a night in a small motel in apollo bay 95 of the guests were from mainland china the receptionist told me that she observed an increasing number of mainland chinese tourists she carefully advised her chinese guests where to fine chinese food or to enjoy local fare there was even a traditional red banner chun lian 春 联 with chinese new year greetings of prosperity and good fortune at the local eateries when i asked some of the chinese tourists why they chose australia as a tourist destination the usual answers were its beautiful blue sea pristine white sandy beaches varieties of shopping safety and the vibrant multicultural environment in short they felt that it was value for money travelling in australia it was also helpful with the mandarin signage as hey didn t feel lost in a foreign land the australian government had even designed its business visa for mainland chinese as 88 visa or 888 visa since eight was a prosperous number in chinese culture these simple measures had touched the heart of mainland chinese and made them feel welcome in australia there were no expensive gimmicks high profile promotions nor hosting of extravagant festivals the tourists may have enjoyed the sights and the spectacles but they were often unable to be connected with the events unfolding before them malaysia hopes to reach the target of 10 million mainland chinese tourists currently we are receiving about 1 5 million the mainland chinese are known to be high spenders if not mistaken every chinese tourist spends average rm3 500 per trip i f we have 10 million of mainland chinese tourists we are boosting our economy with rm35 billion the ministry of tourism should seriously look into these simple measures that makes mainland chinese tourists feel at home malaysia truly asia is a beautiful slogan but it has no relevance to the mainland chinese what australia has to offer malaysia could offer in abundance and more especially in sabah it is how we market our tourism products to the targeted mainland chinese tourists 农历 猴年期 间 我和太太 前往 墨 尔 本 住了 四天 让 我吃惊的是 这 里涌 现 了大批的中国大 陆 游客 我得知 这 种情况不只是 发 生在 农历 新年 实际 上澳洲各地 长 年 都可看到大量的大 陆 游客 我必 须 对 澳洲政府和当地的私人界致于敬意 因 为 他 们 只是采取 简 单 的方法 可是却已足以 赢 得大 陆游客 的 芳心 坐在 免 费环城 电车 里 耳 边 传 来的是 中文的 农历 新年祝 贺语 和新年歌 大多数的 购 物中心 也 安排 了 舞 狮 和 财 神 爷 来迎接客人 当地的旅游 观 光局不 仅 在旅游景区 大洋路 的 每个景点 设 有 中文告示牌 还特别在 十二门徒 提石灰岩 景区 提供免 费 中文 导 游每 45 分 钟讲 解服 务 除了有关当局的免 费导 游服 务 景区里也不乏 懂得 需付 费 的 中文 导 游 向 游客 讲 解和介 绍 澳洲的 风 土人情 我 们沿途 在阿波 罗 湾的一 间 旅舍 过 一个晚上 旅舍 里 95 住客是大 陆 的游客 柜台接待 员 告 诉 我 到 访 的中国大 陆 游客是与日 俱 增 接待 员 也 会主 动 告知每个住客何 处 有中餐和当地美食 即使在小小的餐 馆 也都 贴 上充 满 喜气春意的春 联同庆新年 当我 问 大 陆 游客 为 什么 选 择 到澳洲旅游 他 们 的回答 不外 是澳洲有美 丽 的海景沙 滩 购 物中心 安全及多姿多彩的多元文化 环 境 换 言之他 们认为 到澳洲旅游 不但 物有所 值 况且 举 目可 见 的中文告示牌 让 他 们 在异国 不会 迷路及 感到无助 澳洲政府 甚至 投其所好 将 大 陆来澳的 商 业 签证标 志 为 88 或 888 签证 因 为 8 的 中文 谐 音是 发 是好兆 头 就只 这 简 单 的措施 已 让 大 陆 客倍感 亲 切 宾 至如 归 啊 其 实 我 们 不需要昂 贵 的促 销 手法 也无需高格 调 的旅游促 销 更不必 举 办 挥 霍的 节 日 庆 典 游客 们 可能 对这 些感到 赏 心悦目 但往往 这 些 节 目是无法 让 他 们 有内心的触 动 马 来西 亚 希望能吸引 1 千万大 陆 游客到 访 唯目前只有 150 万 来 马马观 光 大 陆 游客都是高消 费 的群体 如果我没 记错 每名中国游客每趟旅程的消 费 平均是 3 千 500 令吉 试 想如果我国接待 1 千万中国游客 那是等同在 经济 领 域注入 350 亿 令吉 旅游部或 许应该 探 讨 这 些 简 单 但 却能真正触 动 大 陆 游客内心深 处 的措施 马 来西 亚 亚 洲魅力所在 的口号很漂亮 但 这 和大 陆 游客扯不上关系 也 难 以引起共 鸣 澳洲能提供的 其 实 我 们 能做的更多更好 只在于我 们 如何 去推 动 旅游 产 品 以开拓 庞 大的中国大 陆 游客市 场 posted by tan sri dr chua soi lek 丹斯里蔡細歷 at 2 56 00 pm no comments labels others tourism older posts home subscribe to posts atom welcome to my blog as a concerned mca member i am trying my best to help in the process of rebuilding and repositioning of the party therefore i welcome party members and members of public to post your constructive suggestions and opinions on my blog on how to rebuild and reform the party eventually enabling mca to regain support from all party members and the community thank you for your suggestions about me tan sri dr chua soi lek 丹斯里蔡細歷 in this blog i will continue to care and serve the rakyat through my thoughts and opinion on 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