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Text of the page (random words):
eatin food restaurant marketing blog skip to content eatin food restaurant marketing blog home about contact say it ain t so pizza hut january 3 2015 pizza hut s doritos crunchy crust i don t know where i ve been for the last few weeks to miss the launch of pizza hut australia s doritos crunchy crust but thank you god unfortunately because of what it s doing to my perception of yum brands but fortunately for this blog i heard about it on a rerun of late night with seth meyers i guess i can t really knock it until i try it but some things that don t seem to go together probably shouldn t go together i m just saying now the awesomeness that is the doritos locos taco from taco bell is just that awesome and amazing but let s be real it didn t really surprise us in the sense of whether or not it should exist it seemed like a match made in quick serve heaven with the doritos crunchy crust pizza on the other hand it seems to be more of an alarm for me that it does exist read more 1 comment from product service promotion falling with style december 3 2014 tags advertising agreement arby s coca cola pepsi one day my wife and i were walking with a buddy of ours and his young daughter through the hallways of our church playing around and focused on other things as kids often do she tripped over her own foot and began to fall face first her father quickly yells out fall with style all of a sudden as if she had years of training she lands on her side with the grace of an eighties b boy hand propping up her head and legs crossed it was so awesome and memorable that years later i still talk about it like it was last sunday read more leave a comment from branding when the door is open july 28 2014 tags hamburgers menu development time magazine white castle i know that title sounds like i m about to drop some extremely profound wisdom on you i just might we ll see but it s actually the opening to an article about taking advantage of an awesome opportunity about walking through the proverbial door when you see it is open and not waiting until it is too late when i began this post i had in mind to talk about white castle s busy year of menu development but in doing some research what i noticed was that white castle s steady rollout of new menu items was given some momentum better yet the door was opened for white castle and it was up to them to walk through it they chose to run read more 1 comment from news product service the power of the mascot april 30 2014 tags burger king jojo mcdonald pizza inn ronald mcdonald subservient chicken the king last week s makeover of ronald mcdonald seen here got me thinking about my favorite restaurant mascot the king and how i miss seeing his glossy plastic face in commercials from the moment i heard about burger king dethroning their infamous mascot choosing to focus on freshness instead of capitalizing on what the king offers i knew they had made a bad decision what does the king offer you ask like most mascots the king offers the wiggle room to do or say something that no real person could ever get away with other than jack in the box burger king was the only quick serve chain with a sometimes off color mascot who could play a family man hugging a baby and in the very next scene be half naked seducing someone s girlfriend remember the king s burger inspired cologne flame remember the commercial no other mascot could pull that off read more leave a comment from branding product service promotion you eat with your eyes first february 25 2014 tags chipotle customer experience design management institute fast company noodles company pei wei restaurant design starbucks photo http www nobswall com if you are a smart restaurateur or corporate restaurant marketer you make an effort to dine at other restaurants especially your competition it s then that you get a better picture of what they do better or differently than you often times when doing this recon the focus is on the service cleanliness or food but there is something else you should be observing read more leave a comment from branding news the equation of a successful restaurant january 20 2014 tags four walls marketing marketing operations restaurant crew members start up restaurant photo breakfast with nick before getting into marketing i was all about mathematics not only did i make it my major when i first went off to college but i m actually helping a girl with her algebra in starbucks while i type this article although i can t say enough about how glad i am that i got into marketing i still tend to think about solving problems as equations the success of your restaurant can even be seen as an equation if you measure success by acquiring customers gaining their loyalty then repeating the process read more 1 comment from customers promotion your name is what november 20 2013 tags bloop brand identity froyo frozen yogurt naming naming a restaurant yogolution naming a restaurant might just be the most important thing you ll ever name with the exception of your children it s what tells the public who you are what you offer and or how they should feel intentionally or not the name conveys whether the restaurant is casual or stuffy perfect for dates or a place to bring the entire family without an expressive name you ll have to get everything else spot on to inform your potential guests of what they will experience when or if they visit here s a perfect example of what i m talking about read more leave a comment from branding burger king s non marketing plan november 15 2013 tags big king big mac burger king marketing strategy mcdonald s mcrib menu items promotional campaign photo burger king by now you ve either heard about seen or tasted burger king s version of mcdonald s big mac if so you know that they call it the big king but i m certain you didn t learn that from a television commercial i m certain because burger king hasn t aired any commercials for the big king nor do they plan to instead they re spending their advertising dollars promoting the new lower calorie satisfries and the bbq rib sandwich so how is the big king getting so much attention read more 1 comment from product service promotion sea food differently march 20 2013 tags darden innovation lunch menu red lobster seafood seaside express last december fastcasual com s columnist darrel suderman wrote an article titled can innovation salvage darden restaurants that explained how innovation is the solution to the problem of declining sales and deep discounts for a brand that has lost its luster read more 1 comment from product service domino s awesome japanese app march 13 2013 tags app crypton future media domino s pizza hatsune miku iphone media mobile pizza youtube what do you get when you combine domino s no 1 guy in japan with japan s no 1 singing humanoid possibly the weirdest commercial in the world but hey at least the app is cool domino s pizza japan has teamed up with crypton future media inc the creator of hatsune miku to create one of the best restaurant related interactive apps to date why is the app so cool imagine hannah montana in her prime make her an anime character and have her promote the top rated pizza delivery chain in japan now do you understand how big this is it s like michael jackson and pepsi bill cosby and jell o okay maybe it s not that big but you get my point other than the creepy commercial and the less than creative name domino s app feat hatsune miku this app is huge for domino s pizza japan read more leave a comment from product service older entries search eatin food email subscription enter your email address to subscribe to this blog and receive notifications of new posts by email email address sign me up join 38 other subscribers follow eatin food on friends of eatin food casey weeks interactive designer greymatter group the best ad agency in the midwest mark lauman dallas fort worth photographer and designer vigor amazing restaurant branding qsr magazine rss 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