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description=The world s first emoji-only instant messenger network.;

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emojli emojli the world s first emoji only network no words no spam just emoji emojli history faqs press emojli closed on 30th july 2015 emojli was set up as a joke by two people in their spare time and despite the occasional call from confused investors it wasn t a startup over 60 000 of you may have downloaded our apps but very few people actually used it to keep emojli running after august 2015 we would have had to spend a decent amount of our own money and it just wasn t worth it for the joke in order to comply with uk data protection law as we shut it down we deleted everything accounts messages the lot it will not be resurrected matt gray mattg co uk tom scott tomscott com emojli history the big reveal matt gray and tom scott announced emojli in june 2014 with this video and an invitation to reserve a username the launch over 70 000 people registered a username so at that point it was real and we actually had to make it after two busy months developing the ios app and the backend in our spare time we decided on a launch date of 29th august in time for electromagnetic field festival how and why we made it we gave a talk to a tech savvy audience at emf entitled emojli behind the scenes and why you should never build an app we start by talking about our reasoning behind it and how it got surprisingly big then go into detail about the technology behind the app including the security privacy and data protection we built in the end the one year anniversary of the announcement was looming which brought along some renewal costs by this point we were bored of the joke hadn t made any money from the app not that we were expecting to and didn t fancy spending even more money to keep it going we ceremoniously shut it down on 30th july 2015 with a short video on the then popular video sharing website vine we needed to comply with uk data protection law so after we shut it down we deleted everything accounts messages the lot and unlike many startups we didn t give any rubbish about our incredible journey the post mortem to wrap up the whole experience we made a video on our park bench series about running emojli the reasons behind us shutting it down and any regrets we had faqs is the code open source or otherwise available nope we deleted it have you seen this other emoji based app probably every time one pops up we get several tweets why didn t you sell it we would have been happy to sell the app and its code but everyone who enquired was expecting to buy equity in it and for us to keep working on it which was never going to happen press here s a non exhaustive list of articles that featured emojli time fast company salon interview forbes interview daily mail washington post popular mechanics gizmodo pcmag review vice motherboard business insider digital trends 9 to 5 mac the guardian the verge abc news fortune cnet engadget by matt gray and tom scott