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account log in personal tools donate create account log in view source for nbc add languages article talk english read edit view history tools tools move to sidebar hide actions read edit view history general what links here related changes upload file page information get shortened url switch to legacy parser in other projects wikidata item appearance move to sidebar hide nbc you do not have permission to edit this page for the following reason this ip address range has been globally blocked this does not affect your ability to read wikipedia pages most people who see this message have done nothing wrong some kinds of blocks restrict editing from specific service providers or telecom companies in response to recent abuse or vandalism and can sometimes affect other users who are unrelated to that abuse review the information below for assistance if you do not believe that you have done anything wrong this block affects editing on all wikimedia wikis the ip address or range 5 135 0 0 16 has been globally blocked by jon kolbert for the following reason s open proxy webhost visit the faq if you are affected this block will expire on 04 29 8 january 2027 your current ip address is 5 135 42 194 even while globally blocked you will usually still be able to edit pages on meta wiki if you believe you were blocked by mistake you can find additional information and instructions in the stewards block wizard other useful links global blocks help i have been blocked you can view and copy the source of this page presidents of nbc entertainment the title is president of nbc and then president of nbc entertainment when nbc diversifies class wikitable executive term position sylvester weaver executive sylvester weaver 1953 1955 weaver was hired by nbc in 1949 to help challenge cbs s rating lead while at nbc weaver established many operating practices that became standard for network television he introduced the practice of networks producing their own television programs and selling advertising time during the broadcasts prior to this advertising agencies usually developed each show for a particular client because commercial slots could now more easily be sold to more than one corporate sponsor for each program a single advertiser pulling out of a program would not necessarily threaten it weaver also created several series for the network today in 1952 tonight starring steve allen in 1954 the first program in the tonight show franchise home 1954 and wide wide world 1955 weaver strongly believed that broadcasting should educate as well as entertain and required nbc shows to typically include at least one sophisticated cultural reference or performance per installment including a segment of a giuseppe verdi opera adapted in the comedic style of sid caesar and imogene coca s groundbreaking your show of shows weaver did not ignore nbc radio and gave it a shot in the arm in 1955 at a time when network radio was dying and giving way to television when he developed nbc monitor a weekend long magazine style block featuring an array of news music comedy drama and sports with rotating advertisers and some of the most memorable names in broadcast journalism entertainment and sports that ran until 1975 20 years after weaver s departure weaver departed shortly afterward following disputes with nbc chairman david sarnoff who believed that his ideas were either too expensive or too highbrow for company tastes his respective successors robert sarnoff and robert kintner standardized the network s programming practices with far less of the ambitiousness that characterized the weaver years robert e kintner 1958 1966 kintner was appointed president in 1958 his tenure at nbc was marked by his aggressive effort to push the network s news division past cbs news in ratings and prestige the news division was given more money leading it to gain additional resources to provide coverage notably of the 1960 united states presidential election 1960 presidential election campaign and led the huntley brinkley report to prominence among the network news programs julian goodman 1966 1974 goodman who joined nbc in 1966 helped establish chet huntley and david brinkley as a well known anchor team while working at nbc he negotiated a 1 million deal to retain johnny carson as host of the tonight show herbert schlosser 1974 1978 after johnny carson announced he wanted to cancel the weekend editions of the tonight show in order to instead have repeats of it aired on weeknights ref https web archive org web 20091002215728 http www nbc com saturday night live about history shtml snl s beginnings from nbc ref schlosser approached his vice president of late night programming dick ebersol and asked him to create a show to fill the saturday nighttime slot at the suggestion of paramount pictures executive barry diller schlosser and ebersol then approached lorne michaels over the next three weeks ebersol and michaels developed the latter s idea for a variety show featuring high concept comedy sketches political satire and music performances by 1975 michaels had assembled a talented cast including dan aykroyd john belushi chevy chase jane curtin garrett morris laraine newman michael o donoghue gilda radner and george coe the show was originally called nbc s saturday night because saturday night live was in use by saturday night live with howard cosell a program on the rival network american broadcasting company abc that was hosted by its sportscaster howard cosell nbc purchased the rights to the name in 1976 and officially adopted the new title on march 26 1977 saturday night live remains on the air to this day fred silverman 1978 1981 although silverman developed many successful shows during his tenure at abc he left that network to become president and ceo of nbc in 1978 his three year tenure at the network proved to be a difficult period for the network marked by several high profile failures such as hello larry pink lady and jeff supertrain and the jean doumanian era of saturday night live silverman hired doumanian after al franken the planned successor for outgoing creator executive producer lorne michaels castigated silverman s failures in a sketch on the program ref name shales cite book last shales first tom title live from new york an uncensored history of saturday night live author2 james andrew miller publisher back bay books year 2003 isbn 0 316 73565 5 pages 191 193 author link tom shales ref despite these failures high points during silverman s tenure included the launch of hill street blues and the miniseries shōgun he also brought david letterman to the network to host daytime talker the david letterman show two years before the debut of letterman s successful late night with david letterman late night program in 1982 after silverman negotiated a holding deal after the former s cancellation to keep letterman from going to another network however silverman nearly lost late night leader johnny carson who filed a lawsuit against nbc during a contract dispute with the network the case was settled out of court and carson remained with nbc in exchange for acquiring the rights to his show and permission to reduce his time on air leading to the use of guest hosts on the tonight show such as joan rivers and his immediate successor jay leno ref cite news date april 20 1981 title rent a judge magazine time magazine time url http www time com time magazine article 0 9171 952989 00 html url status dead access date august 7 2007 archive url https web archive org web 20061130000737 http www time com time magazine article 0 9171 952989 00 html archive date november 30 2006 ref silverman also developed successful sitcoms such as diff rent strokes the facts of life and gimme a break and made the series commitments that led to cheers and st elsewhere silverman also pioneered the reality television genre with the 1979 debut of real people his contributions to the network s game show output included the mark goodson productions goodson todman produced card sharks and a revival of password both of which enjoyed great success as part of the morning schedule although he also canceled several other relatively popular series including the hollywood squares and high rollers to make way for the david letterman show those cancellations also threatened wheel of fortune whose host chuck woolery left in a payment dispute during silverman s tenure although the show survived silverman also oversaw while simultaneously objecting to the hiring of pat sajak as the new host of wheel sajak stayed with the show mostly as host of its syndicated incarnation through to his 2024 retirement ref cite book title merv making the good life last first merv last griffin author link merv griffin publisher pocket books location new york city page 101 year 2003 ref on saturday mornings at a time when there was much similarity in animated content on the major networks silverman oversaw the development of an the smurfs 1981 tv series animated series based on the smurfs which ran from 1981 to 1989 well after silverman s departure making it one of his longest lasting contributions to the network as well as the flintstone comedy show 1980 a revival of the flintstones in addition silverman revitalized the nbc news division helping today and nbc nightly news achieve parity with their competition for the first time in years and created a new fm radio division with competitive stations in new york city chicago san francisco and washington d c during his nbc tenure silverman also brought in an entirely new divisional and corporate management team which remained in place long after silverman s departure among this group was brandon tartikoff who as president of entertainment would help get nbc back on top by 1985 silverman also reintroduced the peacock as nbc s corporate logo in 1979 brandon tartikoff 1981 1991 tartikoff was hired as a program executive at abc in 1976 he joined nbc the following year after being hired by dick ebersol to direct comedy programs for the network tartikoff took over as president of nbc s entertainment division in 1981 ref name barberaautobio cite book title my life in toons from flatbush to bedrock in under a century first joseph last barbera author link joseph barbera publisher turner publishing location atlanta georgia year 1994 isbn 1 57036 042 1 pages https archive org details mylifeintoonsfro00barb page 188 188 189 url https archive org details mylifeintoonsfro00barb page 188 ref becoming the youngest person ever to hold the position at age 32 at the time tartikoff took over nbc was mired in last place behind abc and cbs and faced a looming writers strike and affiliates defecting to other networks mostly to abc little house on the prairie diff rent strokes and real people were the only prime time shows the network had in the nielsen top 20 also of issue johnny carson was reportedly in talks to move his landmark late night talk show to abc while the original cast and writing staff of saturday night live had left the show and their replacements had earned snl some of its worst reviews by 1982 tartikoff and network president grant tinker gradually turned the network s fortunes around ref name brandonautobio cite book title the last great ride first brandon last tartikoff author link brandon tartikoff publisher hyperion books location new york city year 1992 isbn 0 394 58709 x url https archive org details lastgreatride00tart ref tartikoff s successes as president of entertainment included the cosby show tartikoff had pursued actor comedian bill cosby to create a comedy pilot episode pilot after having been impressed by the comedian s stories when cosby was a guest host on the tonight show the iconic 1980s drama miami vice tartikoff wrote a brainstorming memorandum memo that simply read mtv police cops and later presented it to former hill street blues writer producer anthony yerkovich who turned into the concept behind miami vice ref name makingofvice cite book title the making of miami vice first trish last janeshutz author link trish janeshutz publisher ballantine books location new york city year 1986 page 12 isbn 0 345 33669 0 ref ref name coolcops cite magazine last zoglin first richard author link richard zoglin date september 16 1985 title cool cops hot show url http www time com time magazine article 0 9171 959822 00 html magazine time archive url https web archive org web 20071211221401 http www time com time magazine article 0 9171 959822 00 html archive date december 11 2007 url status dead access date november 2 2007 ref ref name memo cite news title guiding no 1 the man who programs nbc url https query nytimes com gst fullpage html res 940de1d91438f93aa25757c0a96e948260 first peter j last boyer newspaper the new york times date april 19 1988 access date february 8 2008 ref ref name nbcmiamivice cite web title about the show url https www nbc com miami vice publisher nbcuniversal access date january 3 2018 archive date september 24 2018 archive url https web archive org web 20180924145551 https www nbc com miami vice url status live ref and knight rider which was inspired by a perceived lack of leading men who could act with tartikoff suggesting that a talking car could fill in the gaps in any leading man s acting abilities ref name brandonautobio while family ties was undergoing its casting process tartikoff was unexcited about michael j fox being considered for the role of alex p keaton ref name brandonautobio however creator executive producer gary david goldberg insisted on having fox in the role until tartikoff relented saying go ahead if you insist but i m telling you this is not the kind of face you ll ever see on a lunch box after fox s stardom was cemented by back to the future he good naturedly sent tartikoff a lunch box with fox s picture that contained a note reading to brandon this is for you to put your eat crow crow in love and kisses michael j fox which tartikoff kept in his office for the rest of his career johnny carson broke the news of his retirement in february 1991 to tartikoff during a lunch meeting at the grille in beverly hills tartikoff and chairman bob wright were the only ones who knew of the planned retirement before it was made public days later ref name brandonautobio tartikoff wrote in his memoirs that his biggest professional regret was cancelling the series buffalo bill tv series buffalo bill which he later went on to include in a fantasy dream schedule created for a tv guide article that detailed his idea of the greatest network ever warren littlefield 1991 1998 littlefield helped develop cheers the cosby show and the golden girls as senior and later executive vice president of nbc entertainment under brandon tartikoff of whom littlefield was his protégé during his tenure as president of nbc littlefield oversaw the creation of many hit shows during the 1990s such as seinfeld the fresh prince of bel air wings blossom law order mad about you sisters...