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rray technology inc aug sept 1985 array technologies inc sept dec 1985 type public traded as tsx aty nasdaq atyt isin ca0019151052 ca0019411036 industry semiconductor founded august 1985 41 years ago 1985 08 founders k y ho benny lau lee ka lau francis lau defunct october 25 2006 2006 10 25 fate acquired by amd brand phased out in 2010 headquarters markham ontario canada area served worldwide key people k y ho ceo lee ka lau president revenue us 2 2 billion 2005 net income us 16 9 million 2005 number of employees 2 700 2004 website ati com at the wayback machine archived 2006 10 08 ati technologies inc ati was a canadian semiconductor technology corporation based in markham ontario that specialized in the development of gpus and chipsets founded in 1985 the company listed publicly in 1993 and was acquired by amd in 2006 as a major fabless semiconductor company ati conducted research and development in house and outsourced the manufacturing and assembly of its products with the decline and eventual bankruptcy of 3dfx in 2000 ati and its chief rival nvidia emerged as the two dominant players in the graphics processors industry eventually forcing other manufacturers into niche roles the acquisition of ati in 2006 was important to amd s strategic development of its fusion series of computer processors which integrated general processing abilities with graphics processing functions within a single chip which would become a popular option on computers in the following years especially lower cost models after acquiring ati amd retained ati technologies as a subsidiary 1 2 3 4 but in 2010 amd ceased using the ati brand name renaming its flagship radeon graphics processor products with its branding instead 5 history edit ati technologies logo until 2003 lee ka lau 6 francis lau benny lau and kwok yuen ho 7 founded ati in 1985 as array technology incorporated renamed later array technologies incorporated and finally ati technologies 8 working primarily in the oem field ati produced integrated graphics cards for pc manufacturers such as ibm and commodore by 1987 ati had grown into an independent graphics card retailer introducing ega wonder and vga wonder card product lines that year 9 in the early nineties they released products able to process graphics without the cpu in may 1991 the mach8 in 1992 the mach32 which offered improved memory bandwidth and gui acceleration ati technologies went public in 1993 with shares listed on nasdaq and on the toronto stock exchange ati s former silicon valley office at 4555 great america pkwy santa clara ca ati graphics solution rev 3 from 1985 1986 supporting hercules graphics as the pcb reveals the layout dates from 1985 whereas the marking on the central chip cw16800 a says 8639 meaning that chip was manufactured in week 39 1986 notice um6845e crt controller this card uses the isa 8 bit interface ati vga wonder with 256 kb ram in 1994 the mach64 accelerator debuted powering the graphics xpression and graphics pro turbo offering hardware support for yuv to rgb colour space conversion in addition to hardware zoom early techniques of hardware based video acceleration ati introduced its first combination of 2d and 3d accelerator under the name 3d rage this chip was based on the mach 64 but it featured elemental 3d acceleration the ati rage line powered almost the entire range of ati graphics products in particular the rage pro was one of the first viable 2d plus 3d alternatives to 3dfx s 3d only voodoo chipset 3d acceleration in the rage line advanced from the basic functionality within the initial 3d rage to a more advanced directx 6 0 accelerator in 1999 rage 128 the all in wonder product line introduced in 1996 was the first combination of integrated graphics chip with tv tuner card and the first chip that enabled display of computer graphics on a tv set 10 the cards featured 3d acceleration powered by ati s 3d rage ii 64 bit 2d performance tv quality video acceleration analogue video capture tv tuner functionality flicker free tv out and stereo tv audio reception ati entered the mobile computing sector by introducing 3d graphics acceleration to laptops in 1996 the mobility product line had to meet requirements different from those of desktop pcs such as minimized power usage reduced heat output tmds output capabilities for laptop screens and maximized integration in 1997 ati acquired tseng labs s graphics assets which included 40 engineers the radeon line of graphics products was unveiled in 2000 the initial radeon gpu offered an all new design with directx 7 0 3d acceleration video acceleration and 2d acceleration technology developed for a specific radeon generation could be built in varying levels of features and performance in order to provide products suited for the entire market range from high end to budget to mobile versions in 2000 ati acquired artx which engineered the flipper graphics chip used in the gamecube video game console they also created a modified version of the chip codenamed hollywood for the successor of the gamecube the wii microsoft contracted ati to design the graphics core codenamed xenos for the xbox 360 later in 2005 ati acquired terayon s cable modem silicon intellectual property strengthening their lead in the consumer digital television market 11 k y ho remained as chairman of the board until he retired in november 2005 dave orton replaced him as the president and ceo of the organization on july 24 2006 a joint announcement revealed that amd would acquire ati in a deal valued at 5 6 billion 12 the acquisition consideration closed on october 25 2006 13 and included over 2 billion financed from a loan and 56 million shares of amd stock 14 ati s operations became part of the amd graphics product group gpg 15 and ati s ceo dave orton became the executive vice president of visual and media businesses at amd until his resignation in 2007 16 the top level management was reorganized with the senior vice president and general manager and the senior vice president and general manager of consumer electronics group both of whom would report to the ceo of amd 17 on august 30 2010 john trikola announced that amd would retire the ati brand for its graphics chipsets in favour of the amd name 18 products edit ati s fictional character mascot ruby in addition to developing high end gpus originally called a vpu by ati for pcs and apple macs ati also designed embedded versions for laptops mobility radeon pdas and mobile phones imageon integrated motherboards radeon igp and others ruby a fictional female character described as a mercenary for hire was created by ati to promote some of its products 19 computer animated videos produced by rhinofx about ruby on a mission being a sniper saboteur hacker and so on appeared at large technology shows such as cebit and ces computer graphics chipsets edit graphics solution small wonder series of 8 bit isa cards with mda hercules cga and plantronics color compatibility using the united microelectronics corporation umc um6845e crt controller later versions added ega support ega vga wonder ibm ega vga compatible display adapters 1987 mach series introduced ati s first 2d gui windows accelerator as the series evolved gui acceleration improved dramatically and early video acceleration appeared rage series ati s first 2d and 3d accelerator chips the series evolved from rudimentary 3d with 2d gui acceleration and mpeg 1 capability to a highly competitive direct3d 6 accelerator with then best in class dvd mpeg 2 acceleration the various chips were very popular with oems of the time the rage ii was used in the first ati all in wonder multi function video card and more advanced all in wonders based on rage series gpus followed 1995 2004 rage mobility designed for use in low power environments such as notebooks these chips were functionally similar to their desktop counterparts but had additions such as advanced power management lcd interfaces and dual monitor functionality radeon series ati launched the radeon line in 2000 as their consumer 3d accelerator add in cards its flagship product line and the direct competitor to nvidia s geforce the original radeon ddr was ati s first directx 7 3d accelerator introducing their first hardware t l engine ati often produced pro versions with higher clock speeds and sometimes an extreme xt version and even more recently xt platinum edition pe and xtx versions the radeon series was the basis for many ati all in wonder boards mobility radeon a series of power optimized versions of radeon graphics chips for use in laptops they introduced innovations such as modularized ram chips dvd mpeg 2 acceleration notebook gpu card sockets and powerplay power management technology amd recently announced directx 11 compatible versions of its mobile processors 20 ati crossfire this technology was ati s response to nvidia s sli platform it allowed by using a secondary video card and a dual pci e motherboard based on an ati crossfire compatible chipset the ability to combine the power of the two three or four video cards to increase performance through a variety of different rendering options there is an option for additional pci e video card plugging into the third pci e slot for gaming physics or another option to do physics on the second video card 21 firegl firepro launched in 2001 following ati s acquisition of firegl graphics from diamond multimedia workstation cad cam video card based on the radeon series firemv for workstations featuring multi view for multiple displays with 2d acceleration only usually based on low end products of the radeon series now integrated into firepro series although amd strongly considered making the functional part of the ati drivers open source 22 before the merger with amd ati had no plans to release their graphics drivers as free software proprietary patented optimizations are part of the value we provide to our customers and we have no plans to release these drivers to open source in addition multimedia elements such as content protection must not by their very nature be allowed to go open source ati statement august 2006 personal computer platforms and chipsets edit see also comparison of ati chipsets igp 3x0 mobility radeon 7000 igp ati s first chipsets included a directx 7 level 3d graphics processor 9100 igp 2nd generation system chipset ixp250 southbridge it was notable for being ati s first complete motherboard chipset including an ati built southbridge it included an updated directx 8 1 class graphics processor 23 xpress 200 200p pci express based athlon 64 and pentium 4 chipset supports sata as well as integrated graphics with directx 9 0 support the first integrated graphics chipset to do so 24 xpress 3200 similar to xpress 200 but designed for optimal crossfire performance in addition to the above chipset ati struck a deal in 2005 with cpu and motherboard manufacturers particularly asus and intel to create onboard 3d graphics solutions for intel s range of motherboards released with their range of pentium m based desktop processors the intel core and intel core 2 processors the d101ggc and d101ggc2 chipset codenamed grand county 25 based on the xpress 200 chipset however high end boards with igp still used intel gma igps the deal with intel ended with the purchase of ati by amd in 2006 with intel announcing sis igp chipset d201gly chipset codenamed little valley for entry level desktop platform replacing the grand county series chipsets multimedia and digital tv products edit all in wonder series a series of multimedia graphics cards which incorporating tv tuner and radeon family graphics cards onto one add in card 26 which after being seemingly discontinued was relaunched as all in wonder hd on june 26 2008 tv tuners tv wonder and hdtv wonder a chipset family providing tv reception of various analogue tv and digital tv signals pal ntsc atsc dvb t and so on with first generation avivo technology also supporting cablecard and clear qam technologies theater a family of qam and vsb demodulators for the digital cable ready and atsc environments remote wonder wireless remote control series for ati multimedia products operates using radio frequency away from mainstream implementations using infrared console graphics products edit flipper the gamecube codenamed dolphin during production contains a 3d accelerator developed by artx a company acquired by ati during the development of the gpu 27 flipper was similar in capability to a direct3d 7 accelerator chip it consisted of four rendering pipelines with hardware t l and some limited pixel shader support innovatively the chip has 3 mb of embedded 1t sram for use as ultra fast low latency 6 2 ns texture and framebuffer z buffer storage allowing 10 4 gb second bandwidth extremely fast for the time 28 flipper was designed by members of the nintendo 64 reality coprocessor team who moved from sgi the flipper team went on to have a major hand in the development of the radeon 9700 xenos microsoft s xbox 360 video game console contains a custom graphics chip produced by ati also known under the codename c1 29 based on the r400 architecture family 30 some of these features include the edram the xenos also features the true unified shader architecture which dynamically loads and balances pixel and vertex processing amongst a bank of identically capable processing units 31 this differs greatly from pc graphics chips of previous generations that have separate banks of processors designed for their individual task vertex fragment another feature presented in xenos is the hardware surface tessellation to divide a surface into smaller triangles 32 similar to truform in terms of functionality which is an advanced feature as it is not presented even in the directx 10 specification the recent generation radeon r600 gpu core inherited most of the features presented in xenos except edram hollywood successor to flipper part of nintendo s gaming console wii 33 handheld chipsets edit imageon system on chip soc design introduced in 2002 to bring integrated 2d and 3d graphics to handhelds devices mobile phones and tablet pcs the imageon 2298 included dvd quality recording and playback tv output and supported up to a 12 mp camera with another line of imageon products the 2300 series supporting opengl es 1 1 extensions the imageon line was rebranded under amd as adreno and sold to qualcomm in 2009 imageon tv announced in february 2006 allowing handhelds devices to receive digital broadcast tv dvb h signals and enables watching tv programs on these devices the chipset includes tuner demodulator decoder and a full software stack operates alongside the imageon chip besides full products ati also supplied 3d and 2d graphics components to other vendors specifically the qualcomm 34 msm7000 series soc chips of handheld and upcoming freescale i mx processors 35 ati claimed in may 2006 that it had sold over 100 million 36 cell phone media co processors significantl...