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main menu move to sidebar hide navigation main page contents current events random article about wikipedia contact us contribute help learn to edit community portal recent changes upload file special pages search search appearance donate create account log in personal tools donate create account log in contents move to sidebar hide top 1 relationship to economic inequality 2 attention economy 3 attention inequality in social media 4 attention inequality in science 5 extent 6 causes 7 see also 8 references 9 external links toggle the table of contents attention inequality 2 languages العربية 한국어 edit links article talk english read edit view history tools tools move to sidebar hide actions read edit view history general what links here related changes upload file permanent link page information cite this page get shortened url switch to legacy parser print export download as pdf printable version in other projects wikimedia commons wikidata item appearance move to sidebar hide from wikipedia the free encyclopedia term used to explain attention distribution across social media this article is about user attention inequality for media attention inequality see media bias attention inequality is the inequality of distribution of attention across users on social networks 1 people in general 2 and for scientific papers 3 4 yun family foundation introduced attention inequality coefficient as a measure of inequality in attention and arguments it by the close interconnection with wealth inequality 5 relationship to economic inequality edit attention inequality is related to economic inequality since attention is an economically scarce good 2 6 the same measures and concepts as in classical economy can be applied for attention economy the relationship develops also beyond the conceptual level considering the aida process attention is the prerequisite for real monetary income on the internet 7 on data of 2018 8 a significant relationship between likes and comments on facebook to donations is proven for non profit organizations attention economy edit the attention economy refers to the practice of maximizing the attention users give to a product for advertising related reasons attention economy remains one of the most common forms of advertising and has been steadily increasing thanks to new technologies such as television internet and social media it is one of the most widely used approaches in economy and advertising for its effectiveness on maximising the audience reach of a certain product citation needed attention inequality in social media edit in social media attention inequality refers to the unequal distribution of users attention on social media platforms this means that instead of an equal distribution of attention fewer sources receive a disproportionate share of attention leaving many unnoticed this phenomenon is possibly the result of social media algorithms which are commonly designed to drive maximum engagement this phenomenon is a large factor in the polarization and creation of echo chambers social media algorithms tend to note content that is already performing well and display it to more users while content that is equally engaging or well made is not recommended to users terms such as clickbait and ragebait have been coined to describe provocative content created to gain online reactions when multiple users interact with the post it signals the algorithm that the specific post drives engagement the algorithm then tends to recommend that type of content to an exponential number of people potentially outperforming neutral content these factors when combined tend to create an unequal social media environment citation needed attention inequality in science edit according to a 2025 study about research inequality among scientists published in information processing and management 9 scientific discourse is restricted to a small group of connected scientists and is frequently not an accurate representation of the whole scientific community using citation network analysis in the fields of nanoscience and chemical physics the study claims that a group of connected scientists has a significant notability in the scientific community the calculated connection strength between these scientists is estimated to be about 4 5 the study also says that these authors cite each other four times more often than would be predicted in a random network whereas ordinary scientists that exist outside of this group only reach an estimated connection strength of 0 9 extent edit as data of 2008 shows 50 of the attention is concentrated on approximately 0 2 of all hostnames and 80 on 5 of hostnames 6 the gini coefficient of attention distribution lay in 2008 at over 0 921 for such commercial domains names as ac jp and at 0 985 for org domains the gini coefficient was measured on twitter in 2016 for the number of followers as 0 9412 for the number of mentions as 0 9133 and for the number of retweets as 0 9034 for comparison the world s income gini coefficient was 0 68 in 2005 and 0 904 in 2018 more than 96 of all followers 93 of the retweets and 93 of all mentions are owned by 20 of twitter 1 causes edit at least for scientific papers today s consensus states that inequality is unexplainable by variations of quality and individual talent 10 11 12 the matthew effect plays a significant role in the emergence of attention inequality those who already enjoy large amounts of attention get even more attention and those who do not lose even more 13 14 ranking algorithms based on relevance to the user have been found to alleviate the inequality of the number of posts across topics 7 see also edit attention economy cumulative advantage cumulative inequality theory dominant narrative doomscrolling egotism empathy gap famous for being famous filter bubble first world privilege kardashian index knowledge gap hypothesis law of triviality ortega hypothesis overconsumption pareto distribution privilege hazard rational expectations social invisibility references edit 1 2 zhu linhong lerman kristina 26 january 2016 attention inequality in social media arxiv 1601 07200 cs si 1 2 a new wealth gap is growing attention inequality worth 12 november 2019 allison paul d 29 june 2016 inequality and scientific productivity social studies of science 10 2 163 179 doi 10 1177 030631278001000203 s2cid 145125194 parolo pietro della briotta pan raj kumar ghosh rumi huberman bernardo a kaski kimmo fortunato santo october 2015 attention decay in science journal of informetrics 9 4 734 745 arxiv 1503 01881 doi 10 1016 j joi 2015 07 006 s2cid 10949754 gmbh finanzen net the yun family foundation introduces attention inequality coefficient as a measure of attention inequality in the attention economy markets insider markets businessinsider com 1 2 mccurley kevin s 2008 income inequality in the attention economy pdf google research 1 2 li guangrui kayla mithas sunil zhang zhixing tam kar yan 2019 how does algorithmic filtering influence attention inequality on social media ais elibrary farzan rosta lópez claudia 2018 assessing competition for social media attention among non profits social informatics lecture notes in computer science vol 11185 springer international publishing pp 196 211 doi 10 1007 978 3 030 01129 1_12 isbn 978 3 030 01128 4 wang haoyang huang win bin bu yi july 2025 the attention inequality of scientists a core periphery structure perspective information processing management 62 4 104170 doi 10 1016 j ipm 2025 104170 adler moshe 1985 stardom and talent the american economic review 75 1 208 212 issn 0002 8282 jstor 1812714 salganik m j 10 february 2006 experimental study of inequality and unpredictability in an artificial cultural market science 311 5762 854 856 bibcode 2006sci 311 854s doi 10 1126 science 1121066 pmid 16469928 s2cid 7310490 larivière vincent gingras yves 2010 the impact factor s matthew effect a natural experiment in bibliometrics journal of the association for information science and technology 61 2 424 427 arxiv 0908 3177 zhu linhong lerman kristina 2016 01 26 attention inequality in social media arxiv 1601 07200 cs si tagiew rustam 13 july 2020 roadmap to algocracy a feasibility study ssrn 3650010 external links edit attention inequality by yun family foundation v t e biases cognitive biases acquiescence allegiance ambiguity affinity anchoring attentional instrument attribution actor observer fundamental group ultimate authority automation double standard availability mean world belief blind spot choice supportive commitment confirmation selective perception compassion fade congruence cultural declinism distinction dunning kruger egocentric curse of knowledge emotional extrinsic incentives fading affect framing frequency frog pond effect halo effect hindsight horn effect hostile attribution impact implicit in group intentionality illusion of transparency mean world syndrome mere exposure effect narrative negativity normalcy omission optimism out group homogeneity outcome overconfidence effect precision present pro innovation proximity response rosy retrospection restraint self serving social comparison social influence bias spotlight status quo substitution time saving trait ascription turkey illusion von restorff effect zero risk in animals statistical biases estimator forecast healthy user information psychological lead time length time non response observer omitted variable participation recall sampling selection self selection social desirability spectrum survivorship systematic error systemic verification wet other biases academic basking in reflected glory déformation professionnelle funding futon inductive infrastructure inherent in education liking gap net political bias publication system justification reporting white hat ideological bias on wikipedia media false balance overton window south asia united states arab israeli conflict ukraine vietnam war bias reduction cognitive bias mitigation debiasing heuristics in judgment and decision making category general memory v t e social networking services personal 23snaps amikumu anobii are na badoo bebo bereal blacksky bluesky bharatmatrimony cara clapper clubhouse cyworld diaspora douban draugiem lv facebook friendica gab gapo gettr gnu social gowalla hive social hubski instagram irc galleria kuaishou kumu lemon8 letterboxd likee livejournal loops marco polo mastodon meetup mewe miaopai micro blog minds misskey mixi mobilizon monogatary com mx takatak my world mail ru myspace nextdoor odnoklassniki parler pillowfort pinterest pixelfed pixnet pleroma plurk promo com qzone readgeek xiaohongshu rednote renren seeking com shaadi com sharechat snapchat snow spaces spoutible swarm tagged taimi tal canal tea teaonher threads tiktok trust café truth social tuenti tumblr untappd upscrolled vero vk weibo x formerly twitter professional academia edu bebee behance brainly hcl connections linkedin moodle researchgate tradingview viadeo viva engage xing anonymous 4chan blind dogolachan dvach pincong tellonym yik yak defunct amino app net asianave ask fm avatars united bolt bondee branchout brightkite capazoo cloob cohost display econozco edmodo ello emojli eworld eyegroove fitfinder foursquare city guide friendfeed friends reunited friendster gas google google buzz google currents grono net heello hello hi5 highlight houseparty huddles hyves ideaplane idka igtv itunes ping iwiw jaiku keek koo lifeknot lunarstorm makeoutclub com me2day meebo meerkat miiverse mixbit mobli mugshot multiply musical ly natter netlog nexopia nk pl orkut path peach peeple app periscope pheed piczo planetall poparazzi posterous pownce qaiku meta α sixdegrees com skyrock so cl spotify live spring me streetlife studivz surfbook talkbits taringa tastebuds fm tbh tea party community third voice tout tribe net tv time tvtag triller vine whisper windows live spaces wretch xanga yahoo 360 yahoo kickstart yahoo mash yahoo meme yo zune social zunzuneo tools aggregators analysis software diaspora web 2 0 suicide machine concepts attention inequality confessions page cybersectarianism fediverse online identity small world experiment small world network social network thirst trap user profile virtual community list applications hospitality exchange service mobile online dating comparison social network advertising social network hosting service social profiling white label services ning wall fm user interface activity stream brand page groups hashtag like button online petitions polling reblogging story implications issues privacy concerns problematic social media use use in investigations use in politics user sex differences protocols activitypub at protocol decentralized social networking protocol distributed social networking protocol defunct micropub nostr opensocial defunct ostatus pump io xmpp v t e media and human factors cognitive psychology externality evolutionary psychology behavioral modernity cognition mismatch media psychology media studies social psychology media practices betteridge s law of headlines gatekeeping infotainment human interest story junk food news least objectionable program soft media journalistic scandal media bias media manipulation pink slime journalism political endorsement propaganda public relations missing white woman syndrome news values sensationalism hot take spiking tabloid television trial by media yellow journalism attention attention economy attention inequality attention management attention span chumbox clickbait cognitive miser low information voter digital zombie phubbing doomscrolling human multitasking media multitasking mobile phones and driving safety smartphones and pedestrian safety texting while driving influence for hire infodemic information explosion information overload information pollution information action ratio rage farming screen time binge watching television consumption sticky content cognitive bias conformity availability cascade availability heuristic bandwagon effect confirmation bias crowd psychology mobbing moral panic mean world syndrome negativity bias peer pressure social desirability bias social influence bias spiral of silence digital divide political polarization algorithmic radicalization youth algorithmic amplification echo chamber fake news website post truth politics united states filter bubble knowledge divide knowledge gap hypothesis political polarization in the united states social media use in politics united states 2016 u s presidential election 2020 u s presidential election related topics computer rage criticism of facebook 2021 facebook company files leak facebook cambridge analytica data scandal criticism of netflix cultural impact of tiktok digital media use and mental health effects of violence in mass media fascination with death griefer mass shooting contagion psychological effects of internet use sealioning social aspects of television social bot social impact of youtube technophilia neophile 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