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a jump to content main menu main menu move to sidebar hide navigation main page contents current events random article about wikipedia contact us contribute help learn to edit community portal recent changes upload file special pages search search appearance donate create account log in personal tools donate create account log in contents move to sidebar hide top 1 background 2 booktube and the publishing industry 3 types of videos 4 traditions and culture toggle traditions and culture subsection 4 1 vocabulary 4 2 traditions 5 financial aspects 6 diversity on booktube 7 see also 8 references toggle the table of contents booktube 9 languages العربية català čeština deutsch español français português türkçe українська edit links article talk english read edit view history tools tools move to sidebar hide actions read edit view history general what links here related changes upload file permanent link page information cite this page get shortened url switch to legacy parser print export download as pdf printable version in other projects wikidata item appearance move to sidebar hide from wikipedia the free encyclopedia youtube book community booktube is a subcommunity on youtube that focuses on books and literature the booktube community has to date reached hundreds of thousands of viewers worldwide while the majority of booktubers focus on young adult literature many address other genres booktube videos also generally follow a set of formats often drawing upon the wider bookish culture and lexicon there is a distinct set of recognizable faces within booktube as well as some content created by the publishing community booktube is often used to advertise new publications and is cited as a source of growth for the publishing industry background edit though it lacks an exact origin the booktube community began around 2010 and grew exponentially throughout the 2010s 1 2 christine riccio polandbananasbooks is often known as a pioneer of booktube and became one of the first booktubers to gain a large following today many channels have thousands and sometimes hundreds of thousands of subscribers 3 booktube channels exist globally in english portuguese italian french and spanish among other languages 4 booktubers often create videos reviewing and discussing young adult literature but other genres such as classics science fiction fantasy superhero horror supernatural paranormal romance literary fiction children s literature comics romance and non fiction are also represented currently the most subscribed booktubers include jack edwards 5 isabella lubrano ler antes de morrer tatiana feltrin cindy pham withcindy hannah azerang a clockwork reader 6 pam gonçalves 7 ariel bissett christine riccio polandbananasbooks kat o keefe katytastic clau r claureadsbooks dakota warren carley thorne uncarley jesse george jesse the reader and daniel greene 3 booktube and the publishing industry edit the booktube community has been noted by social media consultants as a potential source of revenue growth for publishing houses publishers themselves began to break into the booktube community around the time of its inception since then they have advertised using book trailers contracts with existing booktubers and their own booktube web series such as papercuts or book studio 16 8 still publishers often utilize independent booktubers to advertise their books through word of mouth usually by providing arcs advanced reader copies 9 these arcs will often be shipped with other merchandise designed to increase the hype surrounding the release 8 most of these arcs are sent from the big five publishers hachette harper collins macmillan penguin random house and simon schuster this means that one book will often be reviewed many times by the booktube community 10 types of videos edit there are several different types of videos that booktubers film 11 12 some are reviews with or without spoilers which detail what booktubers have liked or disliked about specific books 13 booktubers often review advanced reader copies arcs that are provided by book publishers who may wish to advertise using word of mouth booktubers also make haul videos where they discuss their purchases from a trip to the bookstore or give an overview of the books that they ve bought within a period of time conversely unhaul videos are videos where booktubers talk about any books that they are removing from their collection 4 booktuber juli ferraro interviews maría kodama wife of writer jorge luis borges in a celebration of reader s day other common types of videos include bookshelf tours in which booktubers show the viewer their bookshelves usually describing each book as they go along 4 readalongs in which booktubers choose a book and encourage their audience to follow along 4 tbr to be read videos in which booktubers list what they intend to read in the immediate future 4 wrap up videos which list books the booktuber has read in a particular period of time typically a week month or year 4 tag videos which consist of a series of questions or challenges around a theme which the booktuber answers then tags other booktubers to answer 4 discussion videos which address themes across books or issues that arise in the booktube community 4 collaborations in which two or more booktubers will join in a video often playing a game or doing a tag 3 interviews with authors 4 unboxings of book subscription boxes such as book of the month owlcrate fairyloot or litjoy 14 book recommendations traditions and culture edit booktube rather than a collection of disparate videos is often considered a community of video makers and watchers with its own culture 1 there is a shared vocabulary largely drawn from the wider bookish community intertextuality whereby booktubers react and respond to other booktubers common traditions and some broadly shared values a classic rainbow shelfie is a staple of the bookish community and is also a favorite booktube backdrop vocabulary edit bookternet the network of book and reading related internet enclaves including book bloggers 15 book podcasts 16 booktube bookstagram 17 booktok goodreads and reblog bookclub 18 content creators in this space are sometimes referred to as bookfluencers 19 tbr to be read these books can be the next book a booktuber will read all unread books owned by a booktuber or books not necessarily owned that a booktuber wants to read 4 dnf did not finish a book that a booktuber chose not to complete 20 shelfie a selfie or picture of a bookshelf usually shelfies are specifically organized in some theme 21 arc advanced reader copy a not for sale copy of a yet to be published book provided free by the publisher for publicity purposes the aim of these is to promote a book through word of mouth prior to release also known as an advance reader edition or are 20 reading slump a period of time in which a booktuber lacks the inspiration to read or when reading is much slower than usual 22 shipping to support endorse a relationship between fictional characters 22 traditions edit readathon an event during which participants read together over a defined period of time shout outs where booktubers recommend other booktube channels in their videos nanowrimo many booktubers who are also avid writers tend to participate in this challenge during which one attempts to write a 50 000 word novel in the month of november read alongs where a booktuber will read a certain amount of a book per week so that viewers can follow along and add discussion much of booktube and its culture overlaps with the broader youtube writing community it is common for booktubers to also be writers and their videos can include writing advice or author logs 3 individual booktubers have had an impact on the community as they write publish and promote their own books on their channel 23 outside of youtube booktubers can be found at book and youtube conventions like yallfest 24 bookcon 25 and vidcon 26 financial aspects edit booktubers with a large following earn revenue off of the videos they make through monetization affiliate links and sponsorships booktubers earn money directly from their views and subscribers 27 while there is money being brought in it has also been cited that there is consumerism that goes alongside booktube popular creators have been credited with saying that there is pressure to have full gorgeous bookshelves with little concern regarding the number of books actually being read 28 diversity on booktube edit the lack of diverse booktubers is considered a problem in the community black creators rack up less views and have fewer subscribers compared to their white counterparts 29 as a way to call out this lack of diversity outspoken booktubers create videos highlighting the issue where they discuss ways to combat it creators also call out this lack of diversity within the publishing industry by centering videos around or only reading books that represent marginalized groups 30 see also edit booktok twitterature references edit 1 2 a new digital phenomenon the rise of the booktubers cafebabel archived from the original on 2018 03 21 retrieved 2017 03 28 perkins kathryn 2017 11 15 the boundaries of booktube the serials librarian 73 3 4 352 356 doi 10 1080 0361526x 2017 1364317 issn 0361 526x s2cid 67331084 1 2 3 4 león concepción de 2018 07 31 meet the youtube stars turning viewers into readers the new york times issn 0362 4331 retrieved 2020 03 23 1 2 3 4 5 6 7 8 9 10 techavanich kristine 4 september 2015 booktube youtube s bookish community public libraries online retrieved 2020 03 23 jack edwards s youtube stats summary profile social blade stats socialblade com retrieved 2022 04 03 a clockwork reader s youtube stats summary profile social blade stats social blade retrieved 13 july 2022 pam gonçalves s social blade retrieved 2021 05 20 1 2 daspin eileen 23 june 2016 shelfies booktube videos court readers publishers take a page out of social media playbook usa today proquest 1799072364 kalpaxis vicky 2020 02 09 how the publishing industry is cashing in on influencer culture observer retrieved 2020 03 27 brekelmans ashley 7 november 2017 the reality of booktube an analysis of how booktube affects marketing within the publishing industry thinkubator archived from the original on 23 march 2020 retrieved 27 march 2020 6 types of videos unique to booktube zefr insights 2014 08 19 archived from the original on 2017 05 18 retrieved 2017 03 27 15 booktubers to suit your reading personality the huffington post 24 march 2015 retrieved 2017 03 28 great sci fi fantasy booktubers to follow tor com 2016 07 26 retrieved 2017 03 27 wright kelly the 16 best book subscription boxes 2022 readers choice awards my subscription addiction retrieved 13 july 2022 inc scribendi the 17 best book blogs to read in 2017 scribendi com retrieved 2017 05 20 cite news last has generic name help lowe simon 2016 11 07 words in your ears the 10 best books podcasts the guardian issn 0261 3077 retrieved 2017 05 20 how to fabulously get started on bookstagram paper fury 2016 07 16 retrieved 2017 05 20 reblog book club reblog book club retrieved 2017 05 20 p themes 7 march 2022 interview with the bookfluencer tessandherbooks book grocer retrieved 2022 11 11 1 2 shunarrah mandy a short glossary of book nerds commonly used terms off the beaten shelf retrieved 2017 05 20 fallon claire 2014 07 24 what s your book shelfie style huffpost retrieved 2020 03 27 1 2 whispersofthesilentwind 2016 01 23 bookish internet terms a bibliophile s guide retrieved 2017 05 20 calpaxis vicky 2020 02 09 how the publishing industry is cashing in on influencer culture observer retrieved 2020 03 23 yallfest booktuber booksplosion yallfest archived from the original on 18 may 2017 retrieved 3 march 2020 where storytelling and pop culture collide bookcon 2020 www bookcon com 2015 05 31 retrieved 2020 03 23 vidcon 2020 june 17 20 anaheim california vidcon retrieved 2020 03 23 stelter brian 11 december 2008 youtube videos pull in real money the new york times retrieved 14 july 2022 ehret christian manuel nekouei roya boegel jacy 14 june 2018 the role of affect in adolescents online literacies participatory pressures in booktube culture journal of adolescent adult literacy 62 2 151 161 doi 10 1002 jaal 881 s2cid 149638744 retrieved 13 july 2022 taylor arianna 26 december 2020 black booktubers need more visibility on youtube study break retrieved 13 july 2022 martinez alex 29 march 2021 demanding diversity with booktube ooligan press portland state university archived from the original on 19 may 2022 retrieved 13 july 2022 v t e youtube google parent history social impact people current neal mohan ceo lyor cohen former steve chen founder chad hurley founder ceo salar kamangar ceo susan wojcicki ceo jawed karim founder susanne daniels robert kyncl cbo udi manber yu pan channels most subscribed channels most viewed channels multi channel network list official channel original channels culture and videos apology beauty booktube breadtube creator awards draw my life let s play me at the zoo pewdiepie vs t series reply girl studytube viral video youtube poop youtube rewind 2018 2019 youtuber list vtuber lists list of youtube videos most viewed videos most disliked videos criticism censorship copyright issues content id copyright strike viacom international inc v youtube inc moderation elsagate fantastic adventures scandal garcia v google inc kohistan honour killing korean backdoor advertisement controversy privacy reactions to innocence of muslims slovenian government incident apps and services brandconnect kids music premium original programming shorts studio tv vr events awards cnn youtube presidential debates comedy week creator clash ksi vs logan paul rematch live music awards 2013 2015 open sauce playlist live project for awesome sidemen charity match social in the city streamy awards space lab symphony orchestra internet symphony no 1 mothership tubecon vidcon related censorship of youtube germany youtube select 2018 headquarters shooting in education vevo youtube instant youtube space youtube theater creator economy caucus youtuber film category retrieved from https en wikipedia org w index php title booktube oldid 1360530215 categories culture of youtube literary criticism literary criticism organizations book review websites hidden categories articles with short description short description is different from wikidata cs1 unfit url cs1 errors generic name this page was last edited on 22 june 2026 at 01 54 utc page was rendered with parsoid text is available under the creative commons attribution sharealike 4 0 license additional terms may apply by using this site you agree to the terms of use and privacy policy wikipedia is a registered trademark of the wikimedia foundation inc a non profit organization privacy policy about wikipedia disclaimers contact wikipedia legal safety contacts code of conduct developers 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