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consumer wikipedia jump to content main menu main menu move to sidebar hide navigation main page contents current events random article about wikipedia contact us contribute help learn to edit community portal recent changes upload file special pages search search appearance donate create account log in personal tools donate create account log in contents move to sidebar hide top 1 rights 2 economics and marketing 3 law and politics 4 see also 5 references toggle the table of contents consumer 69 languages afrikaans አማርኛ العربية azərbaycanca bikol central български বাংলা català کوردی čeština dansk deutsch ελληνικά esperanto español eesti euskara فارسی suomi français עברית हिन्दी hrvatski հայերեն interlingua bahasa indonesia igbo italiano 日本語 jawa қазақша ಕನ್ನಡ 한국어 кыргызча lietuvių latviešu македонски മലയാളം मराठी bahasa melayu नेपाली nederlands norsk nynorsk norsk bokmål ਪੰਜਾਬੀ papiamentu polski português română русский srpskohrvatski српскохрватски simple english slovenčina shqip српски srpski தமிழ் తెలుగు тоҷикӣ ไทย tagalog türkçe українська اردو vèneto tiếng việt 吴语 閩南語 bân lâm gí 粵語 中文 edit links article talk english read edit view history tools tools move to sidebar hide actions read edit view history general what links here related changes upload file permanent link page information cite this page get shortened url switch to legacy parser print export download as pdf printable version in other projects wikimedia commons wikidata item appearance move to sidebar hide from wikipedia the free encyclopedia user of a product or service this article is about consumers in social systems for consumers in biology see consumer food chain for other uses see consumer disambiguation consumer a consumer is a person or a group who intends to order or use purchased goods products or services primarily for personal social family household and similar needs who is not directly related to entrepreneurial or business activities the term most commonly refers to a person who purchases goods and services for personal use rights edit consumers by definition include us all said president john f kennedy offering his definition to the united states congress on march 15 1962 this speech became the basis for the creation of world consumer rights day now celebrated on march 15 in his speech john fitzgerald kennedy outlined the integral responsibility to consumers from their respective governments to help exercise consumers rights including 1 the right to safety to be protected against the marketing of goods that are hazardous to health or life the right to be informed to be protected against fraudulent deceitful or grossly misleading information advertising labeling or other practices and to be given the facts he needs to make an informed choice the right to choose to be assured wherever possible access to a variety of products and services at competitive prices and in those industries in which competition is not workable and government regulation is substituted an assurance of satisfactory quality and service at fair prices the right to seek redressal consumers have the right to seek redressal against unfair trade practices and exploitation if any damage is done to a consumer he has the right to get compensation depending on the degree of damage 2 the right to represent thus the act has enabled us as consumers to have the right to represent in the consumer courts 3 economics and marketing edit in an economy a consumer buys goods or services primarily for consumption and not for resale or for commercial purposes consumers pay some amount of money or equivalent for goods or services 4 then consume use up as such consumers play a vital role in the economic system of a capitalist system 5 and form a fundamental part of any economy 6 7 8 without consumer demand producers would lack one of the key motivations to produce to sell to consumers the consumer also forms one end of the chain of distribution recently when in marketing instead of marketers generating broad demographic profiles and fisio graphic profiles of market segments marketers have started to engage in personalized marketing permission marketing and mass customization to target potential consumers 9 largely due to the rise of the internet consumers are shifting more and more quantify toward becoming prosumers consumers who are also producers often of information and media on the social web they influence the products created e g by customization crowdfunding or publishing their preferences actively participate in the production process or use interactive products 10 11 12 law and politics edit the law primarily uses a notion of the consumer in relation to consumer protection laws and the definition of consumer is often restricted to living persons not corporations or businesses and excludes commercial users 13 a typical legal rationale for protecting the consumer is based on the notion of policing market failures and inefficiencies such as inequalities of bargaining power between a consumer and a business 14 as all potential voters are also consumers consumer protection has a clear political significance concern over the interests of consumers has spawned consumer activism where organized activists do research education and advocacy to improve the offer of products and services 15 consumer education has been incorporated into some school curricula 16 there are also various non profit publications such as which consumer reports and choice magazine dedicated to assist in consumer education and decision making in india the consumer protection act of 1986 differentiates the consumption of a commodity or service for personal use or to earn a livelihood only consumers are protected per this act and any person entity or organization purchasing a commodity for commercial reasons are exempted from any benefits of this act 17 see also edit alpha consumer customer consumer behaviour consumer debt consumer leverage ratio consumer organization consumer reporting agency consumer choice consumer culture consumer culture theory consumerism consumption consumers co operative consumption informed consumer consumer rights references edit special message to congress on protecting consumer interest 15 march 1962 john f kennedy presidential library and museum ncert ncert schor juliet b 19 august 2014 born to buy the commercialized child and the new consumer culture simon and schuster published 2014 isbn 9781439130902 kids and teens are now the epicenter of american consumer culture henderson fred 5 december 2014 1936 capitalism and the consumer routledge library editions consumer behaviour abingdon oxfordshire routledge published 2014 p 38 isbn 9781317565109 retrieved 14 october 2021 the completion of the producing process by the use and consumption which carries the goods production into human life itself consumers play a pivotal part in economics which krugman and wells define as the study of production distribution and consumption krugman paul wells robin 29 may 2022 economics 3 ed worth publishers published 2012 p 2 isbn 9781464128738 note for example alexander chayanov s analysis of peasant economies and compare consumer goods in the soviet union at a fundamental level economic agents individuals groups and states work hunt gather trade so that they and their dependants can eat bren paulina neuburger mary eds 8 august 2012 communism unwrapped consumption in cold war eastern europe oxford oxford university press published 2012 isbn 9780199827664 retrieved 14 october 2021 cross robert g 1997 revenue management hard core tactics for market domination broadway books pp 66 71 isbn 978 0 553 06734 7 gunelius susan 3 july 2010 the shift from consumers to prosumers forbes retrieved 2 july 2016 scammell margaret citizen consumers towards a new marketing of politics pdf p 6 archived pdf from the original on 2003 08 23 retrieved 2 july 2016 blättel mink birgit hellmann kai uwe 27 october 2009 prosumer revisited springer isbn 9783531169354 retrieved 2 july 2016 patton hulce vicki r 1995 environment and the law a dictionary abc clio isbn 0 87436 749 2 an institutional analysis of consumer law vanderbilt journal of transnational law archived from the original on march 2 2007 retrieved 2007 01 29 lightfoot elizabeth bradford 2019 10 31 consumer activism for social change social work 64 4 301 309 doi 10 1093 sw swz035 hdl 11299 213786 issn 1545 6846 pmid 31560773 royer l gayle 1980 the value of consumer education in increasing effective consumer performance theory and research advances in consumer research 7 203 206 archived from the original on april 7 2023 retrieved 2 june 2024 consumer vs customer consumerdaddy com archived from the original on 2010 04 06 retrieved 2010 03 10 the consumer protection act 1986 of india is a little more generous with the word consumer according to this law a consumer is not only a person who uses the product for domestic personal use but also one who uses the product to earn his daily livelihood v t e consumerism the philosophy of and activism for consumer protection concepts consumerism consumer anti consumerism consumer capitalism consumer privacy consumer protection consumer revolution consumer welfare standard ethical consumerism informed consumer activism consumer activism consumer bill of rights consumer complaint consumer education consumer movement collaborative consumption united nations guidelines for consumer protection fields of study consumer math euthenics home economics key players consumer organizations list consumers association australian choice canada england which fiji ireland penang ellen swallow richards esther peterson ralph nader authority control databases international gnd national united states france bnf data japan czech republic spain israel other historical dictionary of switzerland nara yale lux retrieved from https en wikipedia org w index php title consumer oldid 1360521356 category consumer hidden categories articles with short description short description is different from wikidata all articles with vague or ambiguous time vague or ambiguous time from october 2021 all articles with unsourced statements articles with unsourced statements from october 2021 this page was last edited on 22 june 2026 at 00 32 utc page was rendered with parsoid text is available under the creative commons attribution sharealike 4 0 license additional terms may apply by using this site you agree to the terms of use and privacy policy wikipedia is a registered trademark of the wikimedia foundation inc a non profit organization privacy policy about wikipedia disclaimers contact wikipedia legal safety contacts code of conduct developers statistics cookie statement mobile view search search toggle the table of contents consumer 69 languages add topic