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moschino wikipedia jump to content main menu main menu move to sidebar hide navigation main page contents current events random article about wikipedia contact us contribute help learn to edit community portal recent changes upload file special pages search search appearance donate create account log in personal tools donate create account log in contents move to sidebar hide top 1 history toggle history subsection 1 1 founding and 1990s 1 2 rossella jardini 1994 2013 1 3 jeremy scott 2013 2023 1 4 davide renne 2023 1 5 adrian appiolaza 2024 2026 2 advertising 3 controversy 4 references toggle the table of contents moschino 27 languages العربية مصرى تۆرکجه беларуская български català čeština deutsch esperanto español euskara فارسی français հայերեն italiano ქართული 한국어 македонски polski português română русский türkçe اردو oʻzbekcha ўзбекча tiếng việt 中文 edit links article talk english read edit view history tools tools move to sidebar hide actions read edit view history general what links here related changes upload file permanent link page information cite this page get shortened url switch to legacy parser print export download as pdf printable version in other projects wikimedia commons wikidata item appearance move to sidebar hide coordinates 45 28 49 n 9 12 12 e 45 48020 n 9 20328 e 45 48020 9 20328 from wikipedia the free encyclopedia italian fashion house moschino s p a moschino storefront in london type subsidiary industry fashion founded 1983 43 years ago 1983 in milan italy founder franco moschino headquarters via s gregorio 28 20124 milan italy 45 28 49 n 9 12 12 e 45 48020 n 9 20328 e 45 48020 9 20328 number of locations 150 boutiques area served worldwide key people stefano secchi ceo products ready to wear handbags footwear fashion accessories fragrances brands moschino boutique moschino love moschino revenue 215 4 million 2020 1 parent aeffe s p a website moschino com moschino italian pronunciation moˈskiːno is an italian luxury fashion house founded in 1983 by franco moschino in milan 2 known for over the top campy designs 3 the company specializes in ready to wear handbags and fashion accessories 2 moschino s creative director is adrian appiolaza 4 5 history edit founding and 1990s edit franco moschino was born on 27 february 1950 and raised in abbiategrasso italy 6 moschino studied at accademia di belle arti in milan from 1968 to 1971 at the dismay of his father who hoped franco would continue his family s work in the iron industry while a student franco freelanced designs and illustrations for magazines and fashion houses upon graduation franco worked as a design sketcher for versace from 1971 to 1977 and designed for italian fashion house cadette until 1982 7 the following year franco created moschino couture 8 owned by moonshadow its milan based holding company 6 franco gained a reputation for implementing innovative colorful and witty designs into his apparel 7 such incorporating a roy lichtenstein pop art piece in a suit 9 and designing a t shirt featuring a tv tuned to channel no 5 sparking a lawsuit by chanel due to the reference to its chanel no 5 perfume 6 by the late 1980s moschino s popularity in europe had begun to replicate in the united states with us sales accounting for 15 to 20 percent of business 6 by the 1990s franco became known for his social awareness campaigns and his criticism of the fashion industry 7 in 1994 franco expressed desire to develop an ecological line nature friendly garment 6 however franco died later that year from hiv aids related causes 10 in recent times moschino has made an effort to combat the hiv aids epidemic through a partnership with product red and nickelodeon creating a moschino x spongebob collection bringing awareness to hiv aids and fundraising by donating the collection s proceeds to project red 11 rossella jardini 1994 2013 edit after franco s death in 1994 his friend rossella jardini became the brand s creative director responsible for the brand s image and style jardini s whimsical designs fit in nicely with the brand s established eccentricity 10 while jardini was creative director moschino created outfits and accessories for artists madonna 12 and lady gaga 13 for their world tours and created the opening ceremony outfits for the 2006 winter olympics 14 in 2009 moschino opened its hotel concept maison moschino 15 in 1999 moschino joined aeffe s p a an italian luxury group 16 with the f w 2008 2009 pre collection moschino jeans changed its name to love moschino 17 jeremy scott 2013 2023 edit mcdonald s inspired dress from moschino fall 2014 18 in october 2013 jeremy scott became moschino s creative director debuting his first collection in fall 2014 19 starting in 2014 under scott s direction moschino cheap and chic was consolidated into a new women s line boutique moschino established to target a wider array of customers with a price point about 40 percent lower than moschino s mainline 20 madonna in moschino for her rebel heart tour 21 in 2014 scott designed a smiley face themed outfit for katy perry s world tour 22 and in 2015 designed a black one piece outfit with swarovski crystals for madonna s world tour 21 in april 2018 moschino announced a collaboration with h m 23 the following year moschino collaborated with ea games for a sims 4 collection the collection featured clothing with pixelated illusions inspired by the computer game 24 with the 2019 met gala s theme camp notes on fashion katy perry wore a gown that looked like a chandelier created by moschino and kacey musgraves arrived appearing like a life size barbie also by moschino 25 in 2021 aeffe s p a gained full control of moschino by acquiring the remaining 30 percent stake it did not originally own at the price of 66 6 million euros 78 51 million 26 1 in march 2023 scott announced his exit from the creative director position 27 davide renne 2023 edit in october 2023 aeffe announced davide renne as the new creative director of moschino overseeing the women s and men s lines and accessories he joined moschino after a 20 year career at gucci 28 29 he assumed the role on 1 november but died from a suspected heart attack in milan nine days later at the age of 46 28 adrian appiolaza 2024 2026 edit in january 2024 adrian appiolaza was appointed as the new creative director of moschino 30 prior to his appointment appiolaza worked at loewe for 10 years as womenswear design director under jonathan anderson 30 appiolaza is a graduate of central saint martins and has also worked at chloé alexander mcqueen and miu miu 31 in june 2026 appiolaza exited the house 32 according to lauren sherman of puck he will be replaced by loris messina and simone rizzo of sunnei 32 advertising edit for its advertising campaigns moschino has been working with renowned photographers including steven klein 1990 steven meisel 1999 2014 33 patrick demarchelier 2001 2002 34 mario testino 2003 and peter lindbergh 2007 35 controversy edit in a 2015 lawsuit new york based graffiti artist rime claimed the moschino dress worn by katy perry at the 2015 met gala copied his work 36 the case was settled in 2016 37 in 2016 nordstrom responded to pressure from consumers and pulled moschino s pill themed merchandise from its shelves amid allegations it trivialized the opioid epidemic 38 39 references edit 1 2 luisa zargani 28 july 2021 aeffe takes full control of moschino archived 2 august 2021 at the wayback machine women s wear daily 1 2 kaybeewrites 30 may 2022 fashion history the history of moschino glamsquad magazine retrieved 18 august 2022 mccall tyler 24 february 2022 jeremy scott brings the house down at moschino fashionista retrieved 25 august 2022 moschino s new creative director is adrian appiolaza the spin off 30 january 2024 archived from the original on 30 january 2024 retrieved 30 january 2024 milan fashion house moschino taps adrian appiolaza as its new creative director the independent 30 january 2024 1 2 3 4 5 glynis costin and sara gay forden 20 september 1994 franco moschino dies in italy archived 2 august 2021 at the wayback machine women s wear daily 1 2 3 obituary franco moschino the independent 20 september 1994 archived from the original on 1 february 2018 retrieved 19 august 2022 how to create an iconic brand volume 11 moschino the blonde salad 4 september 2018 archived from the original on 10 november 2023 retrieved 19 august 2022 talon kettj 2 may 2019 roy lichtenstein when pop art influences fashion nss magazine retrieved 19 august 2022 1 2 a fashionable life rosella jardini harper s bazaar archived from the original on 29 november 2014 retrieved 24 july 2009 lockwood lisa 7 june 2017 nickelodeon moschino and red team up for spongebob wwd archived from the original on 19 august 2022 retrieved 19 august 2022 bernstein jacob 5 august 2008 madonna s costumes for her sticky and sweet tour women s wear daily archived from the original on 27 june 2018 retrieved 4 october 2017 calvert john 11 september 2012 this megalith reality lady gaga live the quietus retrieved 18 august 2022 moschino gets gold medal brand designs costumes for winter olympics thursday 19 january 2006 fashion week daily fashion week daily dispatch moschino gets gold medal archived from the original on 6 may 2009 retrieved 17 october 2007 head to milan for maison moschino 31 october 2008 harper s bazaar harper s bazaar archived from the original on 5 may 2015 retrieved 24 july 2009 suzy menkes 26 october 1999 aeffe buys moschino archived 2 august 2021 at the wayback machine international herald tribune love moschino british vogue 31 january 2008 archived from the original on 10 november 2023 retrieved 13 october 2021 moschino fall 2014 ready to wear collection vogue 20 february 2014 archived from the original on 10 july 2022 retrieved 19 august 2022 zargani luisa 29 october 2013 moschino names jeremy scott creative director women s wear daily archived from the original on 10 june 2015 retrieved 29 october 2013 moschino mam e srls in italian 14 november 2017 archived from the original on 10 november 2023 retrieved 18 august 2022 1 2 branch kate 25 september 2015 all the amazing details of madonna s amazing designer looks for her rebel heart tour glamour archived from the original on 11 march 2018 retrieved 27 august 2022 muller marissa 30 april 2014 katy perry adds moschino to prismatic world tour wardrobe mtv archived from the original on 27 august 2022 retrieved 27 august 2022 lance jennifer moschino is h m s newest designer collaboration glamour archived from the original on 9 november 2020 retrieved 18 july 2018 masters johannah 12 april 2019 moschino taps the sims for coachella s big fashion moment new york post archived from the original on 5 august 2019 retrieved 12 april 2019 photos from moschino s most memorable met gala looks e online 13 september 2021 archived from the original on 25 august 2022 retrieved 25 august 2022 silvia recchimuzzi 28 july 2021 italy s aeffe raises stake in moschino to 100 archived 2 august 2021 at the wayback machine reuters zargani luisa 20 march 2023 jeremy scott is exiting moschino wwd retrieved 20 march 2023 1 2 paton elizabeth 10 november 2023 davide renne moschino creative director dead at 46 the new york times archived from the original on 28 february 2024 retrieved 10 november 2023 elisa anzolin 16 october 2023 moschino names former gucci designer renne creative director archived 16 october 2023 at the wayback machine reuters 1 2 adrian appiolaza is named the new creative director of moschino vogue 30 january 2024 archived from the original on 30 january 2024 retrieved 30 january 2024 zargani louisa moschino s new creative director is former loewe designer adrian appiolaza womenswear daily fairchild media archived from the original on 30 january 2024 retrieved 30 january 2024 1 2 sherman lauren 15 june 2026 send in the clowns puck retrieved 16 june 2026 cynthia martens 4 june 2014 linda evangelista and steven meisel sign on for moschino campaign archived 23 july 2024 at the wayback machine women s wear daily luisa zargani 20 july 2001 fall ads italian style women s wear daily amy wicks 2 november 2007 photographers ad game women s wear daily david shortell 10 august 2015 fashion house moschino accused of copying graffiti artist s work archived 17 august 2021 at the wayback machine cnn rosemary feitelberg 29 june 2016 street artist rime settles lawsuit with jeremy scott but not moschino archived 17 august 2021 at the wayback machine women s wear daily phil wahba 7 october 2016 nordstrom pulls moschino drug themed clothing line after protests archived 17 august 2021 at the wayback machine fortune kyle munzenrieder 10 october 16 nordstrom pulls moschino s pill themed collection amidst controversy w portals fashion italy companies retrieved from https en wikipedia org w index php title moschino oldid 1374280580 categories clothing brands of italy perfume houses high fashion brands watch manufacturing companies of italy clothing companies established in 1983 italian companies established in 1983 clothing companies based in milan hidden categories articles with short description short description is different from wikidata use dmy dates from november 2023 pages using gadget wikiminiatlas webarchive template wayback links coordinates not on wikidata pages with italian ipa pages using multiple image with zero images cs1 italian language sources it this page was last edited on 11 september 2026 at 00 50 utc page was rendered with parsoid text is available under the creative commons attribution sharealike 4 0 license additional terms may apply by using this site you agree to the terms of use and privacy policy wikipedia is a registered trademark of the wikimedia foundation inc a non profit organization privacy policy about wikipedia disclaimers contact wikipedia legal safety contacts code of conduct developers statistics cookie statement mobile view search search toggle the table of 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