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pr newswire wikipedia jump to content main menu main menu move to sidebar hide navigation main page contents current events random article about wikipedia contact us contribute help learn to edit community portal recent changes upload file special pages search search appearance donate create account log in personal tools donate create account log in contents move to sidebar hide top 1 history 2 profnet 3 see also 4 references 5 external links toggle the table of contents pr newswire 11 languages español فارسی français bahasa indonesia italiano 日本語 한국어 norsk bokmål türkçe اردو 中文 edit links article talk english read edit view history tools tools move to sidebar hide actions read edit view history general what links here related changes upload file permanent link page information cite this page get shortened url switch to legacy parser print export download as pdf printable version in other projects wikidata item appearance move to sidebar hide from wikipedia the free encyclopedia american distributor of press releases company this article relies excessively on references to primary sources please improve this article by adding secondary or tertiary sources find sources pr newswire news newspapers books scholar jstor october 2017 learn how and when to remove this message pr newswire type subsidiary industry communications founded august 3 1954 72 years ago 1954 08 03 founder herbert muschel headquarters 300 s riverside plaza chicago illinois united states area served worldwide key people guy abramo ceo matt brown president services newswire distribution parent western union 1971 1982 united newspapers 1982 2015 cision 2016 present website prnewswire com pr newswire is a distributor of press releases headquartered in chicago 1 the service was created in 1954 to allow companies to electronically send press releases to news organizations using teleprinters at first the founder herbert muschel operated the service from his house in manhattan for approximately 15 years the business was eventually sold to western union and then united newspapers of london 2 in december 2015 cision inc announced it would acquire the company 3 on january 1 2021 cision formally merged pr newswire into the company history edit pr newswire was founded in march 1954 by herbert muschel who ran the business from his town house in new york city for the first 15 years of its operation 4 2 the company used telecommunications lines and teleprinters owned by western union to distribute content to a dozen news organizations in new york 2 its first customer was trans world airlines 2 in 1963 muschel recruited david steinberg of the new york herald tribune to take a management position with the company after the 1962 1963 new york city newspaper strike 5 muschel had been impressed by steinberg s use of the service to report financial news during the strike without using reporters 5 muschel sold 81 of the company to western union in 1970 for over 60 thousand shares of letter stock 6 with muschel and steinberg continuing to manage the company after the acquisition 7 steinberg served as vice president and chief of operations and became president of the company in 1976 5 8 in 1977 pr newswire began using electronic terminals for copy editing 9 10 by 1978 pr newswire distributed content to approximately 250 news points and financial institutions in 75 cities using 12 000 miles of private transmission lines 5 in addition to its new york headquarters the service also sent content from offices in boston miami los angeles and san francisco at a rate of 150 words per minute 5 in 1982 the company was sold to united newspapers of london for 9 5 million 11 pr newswire acquired mediawire in 1983 expanding the company s reach into over 125 newsrooms in pennsylvania delaware new jersey maryland and west virginia 11 the company acquired intermedia group in 1985 incorporating its regional news wires in washington d c michigan ohio and georgia 12 abc tv and indesys partnered with pr newswire in 1989 to provide news feeds to television and entertainment editors and writers in the u s and canada 13 program changes production schedules and news from entertainment sources were transmitted over a satellite distribution network and an fm subcarrier 13 steinberg retired in 1992 but continued as vice chairman until 2002 14 during his tenure the service became a state of the art communications network with 700 employees 14 in 2000 the company acquired ewatch founded in 1995 as an automated service to monitor websites chat rooms usenet groups web publications online service forums and investor message boards for mentions of a specific organization issue product or service in 2001 pr newswire issued a multimedia news release for touchstone pictures promoting the film pearl harbor which included b roll soundbites high resolution images and film trailer 15 on april 17 2007 pr newswire acquired vintage filings 16 in december 2008 pr newswire moved its new york city corporate headquarters from midtown manhattan to lower manhattan at 350 hudson street 17 in mid 2009 pr newswire acquired the fuel team 18 as of 2026 update the largest competitor to pr newswire is business wire 19 on december 15 2015 pr newswire was sold to global media intelligence company cision for 841 million 3 the transaction which required approval by the shareholders of ubm plc as well as regulatory approvals was expected to close late in the first quarter of 2016 as of june 2016 update closing date of the deal it became a subsidiary of cision 1 in the 2010s pr newswire and its competitor business wire were the target of extensive successful attacks by ukrainian hackers who accessed not yet published press releases to enable insider trading 20 according to the fbi the case was then the world s largest known computer hacking and securities fraud with profits exceeding 100 million in trades that were made public by the sec but believed to be vastly higher than that by the authorities fewer than half of over 100 suspects involved had been arrested as of 2018 20 in the 2020s pr newswire expanded beyond traditional press release distribution into additional paid social and earned media services in 2022 it introduced sponsored placement in partnership with nativo subsequently renamed guaranteed paid placement in 2023 which converts press release content into native advertising for placement on publisher websites 21 in 2023 it introduced socialboost a social sharing tool developed with sosha 22 in july 2025 pr newswire introduced its multichannel amplification framework which combines earned paid shared and owned media channels 23 in september 2025 pr newswire launched pr newswire amplify an ai powered platform supporting campaign planning content creation distribution and reporting 24 in february 2026 it introduced feature story amplification through a partnership with stacker to distribute brand authored articles to news publishers for potential editorial pickup 25 in august 2026 pr newswire was awarded two 2026 martech breakthrough awards one for press release distribution company of the year and aeo platform of the year 26 profnet edit profnet is an online community of communications professionals made to provide reporters access to expert sources and a subsidiary of pr newswire profnet was founded in 1992 by dan forbush then an administrator at suny stony brook 27 the original pilot program operated on compuserve 27 after the university changed administrations in 1994 forbush was unable to convince them to continue running the service 28 forbush privatized profnet in 1995 and sold it to pr newswire in march 1996 27 as a commercial service profnet began charging institutions to participate 29 30 by the end of the following year the distribution list included 2 800 contacts mostly affiliated with colleges and universities 28 other contacts worked at industrial laboratories like bell labs and societies like the american association for the advancement of science 31 many contacts were spokespeople for their institutions rather than subject matter experts themselves 32 33 see also edit new york city portal companies portal list of press release agencies public relations references edit 1 2 about pr newswire variety 1 2 3 4 abelson reed november 5 2003 herbert muschel 85 founder of service for corporate news the new york times retrieved january 30 2013 1 2 bray chad december 15 2015 pr newswire sold to cision for 841 million the new york times retrieved october 27 2017 about pr newswire pr newswire archived from the original on 25 june 2012 retrieved 27 november 2014 1 2 3 4 5 thompson geoffrey april 30 1978 producing packaged information the herald statesman vol 115 no 171 pp f1 f2 western union to buy 81 per cent of pr newswire the pittsburgh press vol 86 no 254 sunday ed march 8 1970 p 14 2 via newspapers com wu acquires 81 percent of pr newswire san francisco examiner vol 105 no 235 9 star final ed dow jones newswire march 13 1970 p 60 via newspapers com steinberg the herald statesman vol 113 no 179 june 9 1976 p 44 via newspapers com indie inclusion analyzing diversity in the independent video game industry pdf archived from the original pdf on 2020 11 30 internet and digital economics principles methods and applications pdf archived from the original pdf on 2024 07 17 1 2 rouse ewart july 22 1983 national service to acquire phila s mediawire the philadelphia inquirer vol 309 no 22 sports final ed p 9 c via newspapers com pr newswire buys intermedia group the atlanta constitution sports final ed november 5 1985 p 2 c via newspapers com 1 2 wire service joint venture the new york times vol cxxxviii no 47908 associated press june 21 1989 p d19 1 2 steinberg michael march 17 2017 david steinberg former chief executive of pr newswire and chairman of canada newswire dies at 85 cision retrieved october 12 2021 touchstone pictures pearl harbor premieres archived from the original on august 23 2002 united business media acquires vintage filings llc april 18 2007 retrieved april 26 2017 worldwide offices global headquarters pr newswire association llc retrieved july 20 2014 pr newswire acquires leading online news room hosting company the fuel team pr newswire july 31 2009 retrieved april 3 2014 ubm plc annual report and accounts 2013 pdf archived from the original pdf on 29 may 2014 retrieved 28 may 2014 1 2 koshiw isobel 2018 08 22 how a hacker network turned stolen press releases into 100 million the verge retrieved 2019 12 23 cision pr newswire and nativo announce exclusive sponsored p ads life360 com retrieved 2026 08 10 pr newswire debuts press release social sharing product www prweek com retrieved 2026 08 10 newswire p r pr newswire empowers brands for ai search and strategic communications with multichannel content amplification www prnewswire com retrieved 2026 08 10 pr newswire launches ai platform communicate magazine 2025 10 03 retrieved 2026 08 10 newswire p r stacker and pr newswire extend strategic partnership to expand earned media reach www prnewswire com retrieved 2026 08 10 2026 winners martech breakthrough awards retrieved 2026 08 10 1 2 3 parsons paul johnson raymond b june 1996 profnet a computer assisted reporting bridge to academia newspaper research journal 17 3 4 29 38 doi 10 1177 073953299601700303 issn 0739 5329 s2cid 116212827 1 2 kohlenberg leah 1996 12 01 an online source of journalism sources american journalism review 18 10 14 16 orlans harold 1996 potpourri change 28 4 6 9 doi 10 1080 00091383 1996 9937756 issn 0009 1383 jstor 40165395 paskin janet 2009 man on the digital street columbia journalism review retrieved 2021 09 05 profnet gets your questions out of the world s experts link up 12 3 2 3 1995 05 01 garrison bruce 1998 computer assisted reporting routledge p 127 isbn 978 1 000 10591 9 blum deborah knudson mary 1998 a field guide for science writers the official guide of the national association of science writers oxford university press p 258 isbn 978 0 19 512494 1 external links edit official website profnet retrieved from https en wikipedia org w index php title pr_newswire oldid 1370201690 categories press release agencies mass media companies established in 1954 mass media companies disestablished in 2021 1954 establishments in new york city 2021 disestablishments in new york state business services companies established in 1954 business services companies disestablished in 2021 news agencies based in the united states 1971 mergers and acquisitions 1982 mergers and acquisitions 2016 mergers and acquisitions hidden categories articles with short description short description is different from wikidata articles lacking reliable references from october 2017 all articles lacking reliable references articles containing potentially dated statements from 2026 all articles containing potentially dated statements articles containing potentially dated statements from june 2016 this page was last edited on 19 august 2026 at 18 30 utc page was rendered with parsoid text is available under the creative commons attribution sharealike 4 0 license additional terms may apply by using this site you agree to the terms of use and privacy policy wikipedia is a registered trademark of the wikimedia foundation inc a non profit organization privacy policy about wikipedia disclaimers contact wikipedia legal safety contacts code of conduct developers statistics cookie statement mobile view search search toggle the table of contents pr newswire 11 languages add topic