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talent community wikipedia jump to content main menu main menu move to sidebar hide navigation main page contents current events random article about wikipedia contact us contribute help learn to edit community portal recent changes upload file special pages search search appearance donate create account log in personal tools donate create account log in contents move to sidebar hide top 1 job seeker s perspective 2 relating talent communities to sales and marketing 3 job seeker interactions through talent communities 4 execution of talent communities 5 return on investment 6 talent pool vs crm vs talent pipeline vs talent community 7 common pitfalls of talent communities 8 references toggle the table of contents talent community 2 languages فارسی 한국어 edit links article talk english read edit view history tools tools move to sidebar hide actions read edit view history general what links here related changes upload file permanent link page information cite this page get shortened url switch to legacy parser print export download as pdf printable version in other projects wikidata item appearance move to sidebar hide from wikipedia the free encyclopedia redirected from talent pool group of potential employees this article needs more citations please help improve this article by adding citations to reliable sources unsourced material may be challenged and removed find sources talent community news newspapers books scholar jstor july 2011 learn how and when to remove this message a talent community is a mechanism that employers use to keep active pipelines of talent for future recruitment talent pipelines consist of potential employees who are interested in working at a given employer but are not ready to apply this group is engaged with on a frequent basis so that when the potential employees are ready to seek a new job they have a relationship with the company job seeker s perspective edit a job seeker may join an employer s talent community if after learning more about the company they have interest but they are not yet ready to apply for a position via the employer s corporate career site talent communities typically part of an employer s career site are reached directly from various sources including social media search engine result pages serps and job boards that forward potential candidates to employers career sites to apply for jobs for example mary hears about acme corp from recent pr surrounding acme s latest product enhancement she goes to the company s career website and perhaps looks at a microsite related to the job family she is interested in after reading about working at the company mary is intrigued however she does not have a resume since she has worked happily at the same company for the past five years so she simply leaves her name and email in acme s talent community she will now receive updates from the company that are relevant to her such as interview tips career paths of similar professionals and information on events that acme is holding such content is intended to increase brand awareness among potential candidates and may influence future application decisions relating talent communities to sales and marketing edit talent communities are sometimes used as a form of recruitment marketing let us say a consumer goes to a website to make a purchasing decision like buying a new car they read about the new sedan being offered by a car company and are very interested in purchasing it however something is stopping them from buying it today maybe their lease is not up for another six months or they will not have the proper funds until they get a new job so they sign up for the company s email list to get updates on the car in six months when they are ready to make a purchasing decision this car is top of mind after having received updates for months prior via the car company s email list this email list is very analogous to the employer s talent community which is keeping passive job seekers in the loop until they are ready to make their own purchasing decision and apply for a job job seeker interactions through talent communities edit job seekers can expect to get insights into the culture of a given company through the talent community the most common delivery mechanism is email companies can also use text messages online and offline events and phone conversations to engage candidates execution of talent communities edit talent communities can be executed in a variety of ways depending on a company s size and goals for the smallest of companies a simple spreadsheet of interested candidates gathered by a simple sign up form may be all that is needed for larger companies it makes sense to have a dedicated software vendor focused on talent communities companies with internal engineering resources can also get creative by constructing their own solutions by using apis like twilio and sendgrid as well as existing off the shelf marketing technologies like marketo the best talent communities have an automated passive strategy to nurture candidates such as email campaigns they also have a more active strategy for engaging the most relevant candidates such as recruiters actively sourcing within these pools return on investment edit the value for employers is in decreasing their time to fill and cost per hire this can be accomplished through effective job distribution to social media free job boards and search engines via search engine optimization seo which generates organic career site visitors that may become talent community members for many reasons not all visitors apply for jobs via the employer s ats the talent community gives visitors an alternative to a formal application and an opportunity for the employer to build a relationship with potential candidates the talent community gives hr teams access to applicants that have researched their company and are thinking long term about their careers which may infer a higher quality candidate moreover having a warm pipeline of talent means that corporate recruiters don t have to spend time reaching out cold through various resume databases networking sites like linkedin or hoping the right person will apply through a job posting the talent community becomes an active opt in database of relevant job seekers that hr can contact directly which shortens their time to hire when filling a new job the benefits have been similarly stated as 1 qualified candidates at a recruiter s fingertips less dependence on ineffective job boards also known as employment websites less money spent on job advertisements increased interaction with potential candidates better quality of applicants to job openings creation of a talent pipeline for future job openings and attraction of passive candidates talent pool vs crm vs talent pipeline vs talent community edit while there are differences across these various terms in reality they are used mostly interchangeably within the hr and talent acquisition communities a talent pool is a database of everyone that has ever applied to a recruiter s jobs regardless of relevance 2 it is typically a one way communication whereas a talent community will have more two way communication between recruiters employers and talent both active and passive job seekers a candidate relationship management crm is similar to a sales team s customer relationship management software however while sales tools like salesforce have been around for decades crms for talent management are relatively new for corporate hr teams this translates to less functionality relative to the analogous sales software there is also much lower usage of these tools because they are so new the vast majority of hr teams are not used to using a crm and so many of these systems go unused at companies that have them instead internal recruiting teams are using existing tools like applicant tracking systems ats and linkedin to manage their relationships with candidates the idea of a talent pipeline is an abstract notion of having warm relationships with relevant groups of potential applicants these pipelines can be managed via a talent community crm or even a spreadsheet in very simple cases common pitfalls of talent communities edit many employers mis step in their execution of talent communities first the majority of companies never engage with their talent community members given the lack of marketing dna within the hr function it becomes overwhelming for most companies to write relevant emails to each segment within their talent community on a regular weekly or monthly basis second many companies will send job openings to their talent communities however the members of these communities have explicitly decided to sign up for the talent community in lieu of applying for a job and are much more interested in information regarding company culture or professional development last companies do not proactively engage with the most relevant people who may be a good fit for an open role and are much more prone to take a passive strategy references edit beyond talent pools building dynamic communities by kevin wheeler talent community or applicant database by kevin wheeler retrieved from https en wikipedia org w index php title talent_community oldid 1365479230 category recruitment hidden categories articles with short description short description matches wikidata articles needing additional references from july 2011 all articles needing additional references this page was last edited on 22 july 2026 at 18 27 utc page was rendered with parsoid text is available under the creative commons attribution sharealike 4 0 license additional terms may apply by using this site you agree to the terms of use and privacy policy wikipedia is a registered trademark of the wikimedia foundation inc a non profit organization privacy policy about wikipedia disclaimers contact wikipedia legal safety contacts code of conduct developers statistics cookie statement mobile view search search 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