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va polski português simple english српски srpski türkçe 中文 edit links article talk english read edit view history tools tools move to sidebar hide actions read edit view history general what links here related changes upload file permanent link page information cite this page get shortened url switch to legacy parser print export download as pdf printable version in other projects wikimedia commons wikidata item appearance move to sidebar hide from wikipedia the free encyclopedia telefónica s virtual mobile operator in spain and latin america this article contains promotional content please help improve it by removing promotional language and inappropriate external links and by adding encyclopedic text written from a neutral point of view see our advice if the article is about you and read our scam warning in case someone asks for money to edit this article april 2021 learn how and when to remove this message tuenti technologies s l u type private limited industry internet software telecommunications founded 22 february 2006 20 years ago 2006 02 22 founder zaryn dentzel félix ruiz hernández kenny bentley adeyemi ajao joaquín ayuso de pául headquarters gran vía 28 madrid spain area served spain peru argentina ecuador guatemala key people pablo ledesma chief net income 21 000 000 eur 2014 owner telefónica number of employees 180 2016 approximation tuenti technologies s l u is a mobile virtual network operator mvno that operates with the tuenti brand owned by telefónica it is a spain based tech company that focuses on providing a cloud based services through its own application and its website to their customers originally tuenti was created in 2006 as a social networking service becoming the most popular social network among young people in spain between 2009 and 2012 with over 15 million registered users 1 tuenti was referred to as the spanish facebook 2 in spain tuenti offered mobile telephone service the mobile phone service in spain was terminated on 1 june 2022 contract customers were moved to o2 while prepaid customers were moved to movistar 3 in latin america tuenti ships its brand through telefónica branches in those countries tuenti offers free voip calls and instant messaging through its own messaging app company history edit founder zaryn dentzel in 2008 tuenti was founded as a social networking service in 2006 by a group of friends in spain zaryn dentzel felix ruiz hernandez kenny bentley adeyemi ajao and joaquín ayuso de pául were the key people who worked together to bring tuenti to life 4 dentzel s first experience in spain was on a students exchange program that took him to cabeza del buey badajoz bentley the lead programmer came to spain after having worked in social networking in the united states 5 in the beginning the project was aimed to university students but due to its success they opened to everyone although it was only possible to register with an invitation 6 years later the register was opened to everyone in an attempt to make it available globally with the only extra requirement of giving a phone number zaryn dentzel has chronicled the story of tuenti in a book called el futuro lo decides tú 7 although the name sounds similar to the english word twenty it actually comes from tu id enti dad meaning your identity 8 the service was originally targeted at the spanish market but in 2012 it was made available globally 9 the organization has employed more than 250 employees from more than 21 countries 10 google zeitgeist s 2009 listed tuenti as the third fastest rising global search 11 in 2011 it was estimated that more than 15 of the web traffic in spain was on tuenti which at that time in spain meant more traffic than google and facebook together 12 13 on 4 august 2010 the major telecommunications group telefónica acquired 85 of tuenti s shares for a total of 70 million euro becoming its largest shareholder 14 in that same year tuenti started the development of a light virtual mobile network operator which worked completely under the movistar telefónica infrastructure later in december the service which was still in a developing state was released to the users of the social network under the brand tu on 6 november 2013 telefónica owned 100 of the company after an agreement with the remaining shareholders 15 tuenti launched its mobile operator brand in mexico peru and argentina in 2014 16 during 2014 the company reported that their mobile operator represented 98 of the income 17 the company attained a global turnover of 21 million euro 25 more than the previous year 18 19 although it was still not positive this year s financial report was the best since the launching of their mobile business and the acquisition by telefónica citation needed in 2015 sebastian muriel was appointed as the new ceo of the company 20 during this year and 2016 tuenti went through a rebranding and the company reaffirmed its commitment with the mobile market by completely renewing their website which got rid of all the remaining social elements and functions telefónica also started to make important changes in the management team sebastian muriel along with the social network team became part of telefónica s i d team a division of the company in charge for innovation and new products while pablo ledesma became the new director 21 mobile operator in spain edit tuenti developer tuenti technologies operating system ios android type voip instant messaging license proprietary website tuenti com history edit pre launch phase edit tuenti launched tu as a developing project in 2010 supported by telefónica which was the largest shareholder back then aiming to have influence in the young market that the social network had at that time citation needed signing up for tu was free of charge during the initial launching but it had certain limitations it was only accessible by invitation an invitation from a social network user who already had signed up was a requirement the company sent invitations to random users with this purpose once an invitation was received users could only sign up for a new number meaning that number portability from another provider was not possible the service was only available on prepaid at launch the provisioned sim card was posted nationwide free of charge during the pre launch phase offered plans changed multiple times first plans launched consisted in weekly biweekly or monthly plans which were focused on calls sms and free access to the social network after recharging 22 almost a year later postpaid plans were first launched final launching edit on 15 february 2012 the company officially launched tuenti móvil for social network users dropping the name tu used for the pre release phase this official launch came with new plans and dropped the invitation system which was previously required to access the service a month later postpaid plans were launched 23 one year later tuenti announced a better integration between tuenti móvil and it s social network with a new feature named zerolímites 24 this proposal aimed to make the whole brand more attractive for current and potential customers and social network users by that time the social networking platform had experienced a noticeable decrease in active users in 2014 the company began deployment of their own mobile core network in spain at the same time they also gained presence as a mobile operator on itu 25 vozdigital launched in july 26 which allowed users to make calls from the tuenti app without requiring the other party to have the app as well mobile operator overseas edit mexico edit 26 june 2014 was the key date for the first official announcement of the international launch the brand tuenti started its operations in mexico there was a celebration at campus party mexico giving away for free 2 500 sim cards for users to provide feedback 27 two years after the brand release in july 2016 the brand quietly ceases its activity 28 customers are migrated automatically to movistar and tuenti s social media profiles for mexico are removed sebastian muriel ceo of tuenti claimed in an interview that the results of the brand in mexico were not as good as expected due to the monopolistic situation of telephony market 29 argentina edit tuenti replaced the brand quam also owned by telefónica on 18 november 2014 plus from that moment users would be able to access tuenti s mobile application to watch and manage their services peru edit in october 2014 peru became the third country in which the brand was released peru was also the first country apart from spain in which vozdigital was launched enabling customers to make calls but not to receive them to any national fixed line or mobile destination through almost any device and just an internet connection ecuador edit the brand was launched on 29 may 2015 with an advertising campaign named libérate free yourself guatemala edit brand was launched on 22 june 2017 with a massive media campaign called sin pajas and were using sinpajas as principal hashtag campaign social network edit tuenti was once the most popular social network in spain 30 and it featured all the tools common to social networking sites it allowed users to set up a profile upload photos and videos connect and communicate with friends many other utilities such as a chat application the ability to create events and tagging locations and places were also offered in the beginning unlike similar social networking sites which feature banner advertisements tuenti opted out of these traditional forms of obstructive and invasive advertising in order to respect the privacy of the user 31 32 33 in later years as many users left the social platform and some essential functions of the social network were removed the company changed its focus from its social network to becoming a virtual mobile operator 34 keeping the social platform alive was no longer profitable 35 on 1 february 2016 confidential information was leaked 35 from old employees of the company who claimed that social network closure was imminent just a month later the company launched an update to their mobile application and website that removed all the remaining social networking features except the chat platform it also enabled users to download their data for certain period of time inviting users to download and try the new features such as vozdigital using their own current phone number to make free calls see also edit comparison of instant messaging clients comparison of instant messaging protocols comparison of voip software list of most downloaded android applications mobile voip unified communications references edit a huge thank you to our 10 million active users and 15 million registered users 21 january 2013 archived from the original on 14 january 2015 jiménez cano rosa 10 december 2007 tuenti el facebook español el país in spanish retrieved 29 april 2016 movistar cierra tuenti definitivamente en junio migrando los clientes a o2 bandaancha eu in spanish 23 april 2022 retrieved 23 august 2022 un camino por recorrer un nuevo socio 4 august 2010 archived from the original on 7 august 2010 retrieved 7 august 2015 sabate jordi 10 april 2008 zaryn dentzel director ejecutivo de tuenti la mayor red social online en castellano consumer eroski in spanish elola joseba 14 december 2008 o estás en tuenti o perdiste el tren el país in spanish el futuro lo decides tú you decide the future archived from the original on 21 september 2013 tengo una pregunta para tuenti in spanish 27 november 2008 archived from the original on 27 april 2009 retrieved 20 may 2009 tuenti in your language 11 july 2012 archived from the original on 3 december 2013 retrieved 8 july 2013 cincodias ediciones 12 may 2011 tuenti eleva su plantilla más de un 36 desde enero cinco días in spanish retrieved 29 april 2016 google publishes zeitgeist 2009 michael jackson crowned king again techcrunch 1 december 2009 retrieved 12 april 2024 facebook vs tuenti 2007 2011 archived from the original on 4 march 2016 el 15 del tráfico web en españa pasa por tuenti 5 october 2011 telefónica compra el 85 de la red social tuenti por 70 millones de euros 4 august 2010 telefónica se hace con el 100 de tuenti 6 november 2013 alonso santiago millán 17 november 2014 tuenti avanza en su expansión y lanza en argentina su servicio móvil cinco días retrieved 29 april 2016 pioneros en la telefonía del futuro seguimos creciendo y mejorando resultados tuenti corporate corporate tuenti com archived from the original on 20 january 2016 retrieved 2 may 2016 tuenti perdió 23 millones en sus dos primeros años como filial de telefónica el país in spanish 30 january 2014 retrieved 2 may 2016 cid mikel 13 april 2015 tuenti aunque en pérdidas ya no es un lastre para movistar ya tienen 240 000 clientes www xatakamovil com retrieved 2 may 2016 sebastián muriel nombrado nuevo ceo de tuenti abc in european spanish 14 january 2015 retrieved 16 october 2016 telefónica prepara el relevo de la cúpula directiva de tuenti el país in spanish 11 october 2016 retrieved 16 october 2016 plokiko 30 march 2011 tuenti ofrecerá llamadas y mensajes totalmente gratis entre clientes www xatakamovil com retrieved 4 june 2016 el contrato más animal p tuenti corporate corporate tuenti com archived from the original on 15 august 2016 retrieved 4 june 2016 llama chatea y comparte sin límites con tuenti y tuenti móvil tuenti corporate corporate tuenti com archived from the original on 11 july 2013 retrieved 14 may 2016 itu operational bulletin no 1048 pdf retrieved 14 may 2016 we present vozdigital our new communication concept that integrates telco and app services tuenti corporate corporate tuenti com archived from the original on 24 october 2014 retrieved 14 may 2016 prueban chips de tuenti en campus party am in spanish compañía periodística meridiano s a de c v 26 june 2014 archived from the original on 6 october 2014 retrieved 28 april 2016 cahun antonio 6 july 2016 tuenti se va de méxico poco a poco elimina su presencia del país xataka in spanish retrieved 7 july 2016 el ceo de tuenti bromea en méxico carlos slim mata a mis clientes si compran la sim movilonia networks españa sl in spanish 25 june 2016 retrieved 7 july 2016 tesón nuria 10 april 2008 una red social española compite con facebook entre los estudiantes el país in spanish prisa retrieved 20 may 2009 iliffe paul 14 november 2011 tuenti la red social más privada cada vez más móvil tuenti in spanish archived from the original on 16 february 2015 retrieved 31 march 2013 muriel sebas 18 november 2014 argentina nuestra tercera operación en latinoamérica tuenti in spanish archived from the original on 16 february 2015 retrieved 5 september 2018 dentel zaryn 11 july 2012 presentamos el tuenti del futuro tuenti in spanish archived from the original on 14 july 2012 retrieved 31 march 2013 lapetra rubén 23 november 2011 telefónica enciende tú tuenti para robar clientes a los operadores alternativos el confidencial in spanish titania compa...