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Text of the page (random words):
dit in 1867 the brothers friedrich christoph werner and georg werner founded the company in mainz as the wax goods factory gebrüder werner georg mertz joined as a new partner the factory was given its current name werner metz when mertz joined he died in 1887 whereupon his brother in law philipp adam schneider took over company management with the werner brothers 2 which remains in the hands of his descendants today 3 after philipp adam schneider s death on 10 august 1901 his son rudolf took over management of the company at the age of 19 from 1903 he managed the company in tandem with his brother hermann schneider a devastating fire laid waste to the factory and residential building on erthalstraße in 1908 the company then moved into the new factory building on ingelheimer aue that autumn after a fire in 1917 production continued at the same location in a newly built factory which was completed in the summer of 1918 the frosch tower was constructed as part of this new complex and remains the erdal landmark in mainz to this day 2 in the 1920s advertising for erdal by now werner mertz s best known product was intensified furthermore the product range production capacities and logistics were expanded in the interwar period 2 the products were also sold in other european countries in the 1930s 3 during the world war ii production continued and around 20 forced labourers from poland russia and france worked at werner mertz 4 the company made reparation payments for this in 2000 to the german industry fund for the compensation of forced labourers during the second world war from the foundation remembrance responsibility and future 5 a major allied air raid in 1944 destroyed 80 percent of the company building but left the frosch tower intact on 16 march 1948 the company received the third and final production permit from the responsible allied authorities on 3 may 1946 radio frankfurt reported that the world famous erdal factory had resumed production the branch factory in hallein austria was established in 1953 2 rudolf schneider stepped down from company management in the same year in 1962 hermann schneider handed over the management of the company to his son helmut in 1996 construction of a modern logistics centre in mainz with fully automatic high bay warehouse became the biggest investment in the company s history of helmut schneider s three children his son reinhard finally assumed management of the company in 2000 passing the reins to the fifth generation in 2008 the annual turnover of the company was 284 million euros 6 in 2012 305 million euros and in 2015 340 million euros 7 in september 2010 the head office moved into an energy plus balance house on mainz s rheinallee 8 the new production centre in mainz named l8 was inaugurated in 2019 costing 30 million the company is quoted as saying it is the largest single investment in its history 9 10 erdal shoe polish edit in 1901 the company used its expertise in wax processing to develop an innovative wax based shoe polish the shoe colouring and polishing agents used until then had been based on sulphur carbon black syrup molasses and water and had been harmful to the leather had difficulty adhering to the shoes and ended up staining the clothes werner mertz adapted their address on erthalstraße to market the shoe polish under the brand name erdal and introduced the froschkönig frosh king as the new trademark in 1903 2 the company experienced steady growth between 1912 and 1939 by adding new shoe care products expanding its distribution and logistics and investing in advertising and sales promotion 2 erdal was germany s highest selling shoe care product in 1921 11 the berlin based company urban lemm was acquired in 1928 adding its successful shoe cleaning product urbin 12 expansion of the product range edit after the end of the second world war and in the 1950s especially werner mertz expanded its range of household cleaning agents adding products for bathrooms and carpets in particular the portfolio was expanded further with the foundation of tana chemie gmbh in 1971 a supplier of cleaning agents for large consumers such as restaurants hospitals industrial plants and office buildings 2 in 2026 the brand celebrated its 40th anniversary 13 environmental responsibility edit chronology of the recyclate initiative in 1986 the company introduced the first phosphate free household cleaning agent under the brand name frosch 14 the erdal shoe care range has been solvent free since 1996 and emsal products have contained ingredients on a natural basis since 2009 15 werner mertz also launched the brands green care professional and tana professional which both offer hygiene and cleaning products 16 werner mertz has used its brand names besides frosch they are erdal tana professional green care professional 17 rorax emsal and bionicdry to adopt a market position of corporate social responsibility the owner reinhard schneider has driven this development since taking office in 2000 an environmental and sustainability management programme was introduced under his leadership and the production facilities have been certified according to the european union eco management and audit scheme emas since 2003 18 recycled plastic was first used in production during 2008 the recyclat initiative was officially launched in 2012 the initiative collaborates with other partners including the green dot with the aim of making greater use of plastics sourced from household waste it calls on politicians and the general public to advocate a higher recycling rate in order to protect the climate and the oceans in addition the company seeks the advice of the german nature and biodiversity conservation union nabu in its recyclat initiative 19 packaging has consisted to 80 of recycled plastics initially sourced mainly from plastic bottles since 2010 20 detergent bottles used by the frosch brand are now made entirely from recycled materials 21 and since june 2025 only recycled plastic from the german yellow sack collection system has been used 22 by june 23 werner mertz had distributed 1 billion rpet bottles made from 100 post consumer recyclate 23 the company had already launched the first shower gel bottle made entirely from recycled plastic sourced from the yellow sack system back in 2019 24 the recycling of plastics is a niche business overall as it is more cost intensive compared to plastic production from oil in 2020 the company was nevertheless one of the few to remaining companies to the use of recycled plastics in the face of falling oil prices 25 public perception edit reinhard schneider 2020 with brand mascot frosch german environmental award 2019 image and reception edit the company s ecological profile dominates public perception especially due to the detergent brand frosch deutsche standards marken des jahrhunderts german standards brands of the century for instance published by die zeit sees the frosch brand as a sustainability pioneer and therefore attests to the formative influence that the brand has exerted on its industry 26 over the course of its history the company has received a variety of awards for its actions mainly environmental prices since 2000 among them was the environmental prize of the state of rhineland palatinate which was awarded to the company for its new administrative building later on it received an leed certificate in the highest level platinum for sustainable building the owner reinhard schneider was awarded the german environment prize in 2019 27 since 2023 the company has hosted livestreams under the name die zuversichtlichen in which public and political figures discuss sustainability and the circular economy 28 awards edit 1991 award of the austrian coat of arms to the austrian subsidiary plant and recognition of the company s importance for the province of salzburg and the city of hallein 2010 environment prize of the state of rhineland palatinate 29 2012 leed platinum for the main administrative building on rheinallee 30 2014 ecr award for the recyclat initiative 31 2014 packaging award for the company s recyclat initiative 32 2014 german ecodesign award for the recyclat initiative 33 2019 german environment prize for the company owner reinhard schneider 27 2023 worldstar packaging award for the spray head for the circular economy developed jointly with berry global 34 2024 circularity champion award 35 2025 german packaging award 36 2025 we impact certification for sustainable corporate alignment 37 38 2025 environmental management award in the category best measures for improving environmental performance for the recyclate initiative 39 2025 audience award and ey entrepreneur of the year award 40 41 2026 german packaging award 42 criminal product liability leather spray 1980 1988 edit in 1988 the company and its managers were put on trial in germany charged with negligent bodily injury and life threatening health hazards company directors were accused of having failed to withdraw a leather spray from the market in good time despite having known since 1980 of the health risks posed by the product manufactured by werner mertz and distributed via subsidiaries erdal rex gmbh solitär gmbh they were also charged with failure to promptly affix warning labels to the products 43 the responsibility and liability of the managers were confirmed in an appeal court ruling before the federal court of justice 44 references edit 1 2 werner mertz gmbh befreiender konzernabschluss zum geschäftsjahr vom 01 01 2021 bis zum 31 12 2020 werner mertz gmbh consolidated financial statement for the financial year from 01 01 2021 to 31 12 2021 in german bundesanzeiger 2 november 2022 1 2 3 4 5 6 7 stein christiane 17 august 2017 ein frosch mit geschichte a frog with history wiesbadener kurier in german p 23 1 2 engelen ute erbach sabrina 2013 werner mertz www wirtschaftsgeschichte rlp de in german institute for historical regional studies at the university of mainz retrieved 24 november 2022 brüchert hedwig 2017 zwangsarbeit in wiesbaden im zweiten weltkrieg in german wiesbaden magistrat der landeshauptstadt wiesbaden pp 1023 1026 stiftende donors www stiftung evz de in german foundation remembrance responsibility and future retrieved 24 november 2022 werner mertz ein frosch könig im land der riesen www handelsblatt com in german retrieved 10 march 2023 nachhaltigkeitsbericht 2016 2017 flippingbook retrieved 10 march 2023 pieper bernd 2 may 2007 naturschutz heute nature conservation today in german naturschutzbund deutschland archived from the original on 2 may 2007 retrieved 24 november 2022 größte einzelinvestition in der geschichte von werner mertz largest single investment in the history of werner mertz werner mertz de in german werner mertz 23 may 2019 retrieved 24 november 2022 werner mertz inhouse flaschenfertigung mit alpla werner mertz in house bottle production with alpla kunststoffweb in german ki group 5 june 2019 retrieved 24 november 2022 erdal www deutsche standards de in german die zeit retrieved 24 november 2022 erdal kauft urbin deutsches vertrauen für stiefelpolitur erdal buys urbin german trust for boot polish berliner morgenpost in german no 256 26 october 1928 die marke frosch wird 40 packaging journal in german 15 june 2026 retrieved 9 september 2026 products in frosch de retrieved on 7 march 2018 koenen jens 27 november 2009 werner mertz ein frosch könig im land der riesen a frog king in the land of giants www handelsblatt com in german handelsblatt retrieved 24 november 2022 pekel charlotte 19 june 2021 weniger plastik für alle less plastic for all die welt in german no 140 p 6 about us on wmprof com last retrieved on 22 june 2020 werner mertz gmbh pdf eco management and audit scheme retrieved 24 november 2022 werner und mertz nabu werner and mertz nabu www nabu de in german naturschutzbund deutschland retrieved 24 november 2022 unsere recyclat initiative our recyclate initiative www werner mertz de werner mertz 9 september 2014 retrieved 24 november 2022 kapalschinski christoph 23 march 2019 reinhard schneider putzmittelmarke frosch ist vorreiter beim plastikrecycling reinhard schneider plaster brand frosch is a pioneer in plastic recycling www handelsblatt com in german handelsblatt retrieved 24 november 2022 kläsgen michael 3 august 2025 frosch produkte ab august bei lidl öko marke im discounter ein systemwechsel süddeutsche zeitung in german retrieved 7 august 2025 werner mertz erreicht weltrekord mit 1 milliarde flaschen aus 100 recyclat aus dem gelben sack packaging journal in german 25 june 2025 retrieved 7 august 2025 röttig bettina 2019 grüne leuchtturmprojekte green lighthouse projects lebensmittel praxis in german no 18 p 80 helmut bünder billiges öl verdrängt recycling ware in frankfurter allgemeine zeitung 9 june 2020 s 21 online retrieved 22 june 2020 frosch www deutsche standards de in german die zeit retrieved 24 november 2022 1 2 unternehmer schneider wird mit umweltpreis ausgezeichnet entrepreneur schneider is awarded environmental price süddeutsche de in german süddeutsche zeitung 13 september 2019 retrieved 24 november 2022 stiefel selina 30 june 2025 werner mertz eine milliarde rezyklat flaschen cash in german retrieved 9 september 2026 verleihung umweltpreis des landes rheinland pfalz 2010 7 june 2010 archived from the original on 18 december 2010 retrieved 24 november 2022 bei werner mertz wird mehr energie erzeugt als verbraucht www rhein zeitung de in german rhein zeitung 28 september 2012 retrieved 24 november 2022 die preisträger ecr award the winners ecr award www ecraward de in german gs1 germany retrieved 24 november 2022 deutsche verpackungspreise 2014 in nürnberg verliehen german packaging awards 2014 presented in nuremberg www lebensmittelverarbeitung online de in german lmv online 12 november 2014 retrieved 24 november 2022 meunier corinne 7 october 2014 bundespreis ecodesign 2014 die gewinner stehen fest federal ecodesign award 2014 the winners have been announced umweltbundesamt in german umweltbundesamt retrieved 24 november 2022 worldstar award 2023 das sind die gewinner packaging journal in german 11 january 2023 retrieved 29 november 2024 hammer peter 14 november 2024 werner mertz ist circular solution leader 2024 neue verpackung in german retrieved 18 december 2024 deutscher verpackungspreis 2025 das sind die gewinner packaging journal in german 23 july 2025 retrieved 7 august 2025 werner mertz nach we impact zertifiziert chemanager in german october 2025 p 20 stiefel karl december 2025 rekorde und verkäufe cash austria in german pp 80 81 forg chiara 14 november 2025 werner mertz in mainz mit umweltpreis ausgezeichnet byc news in german retrieved 12 january 2026 merx stefan 6 november 2025 ein hoch auf die hoffnungsträger manager magazin in german retrieved 12 january 2026 veka ag ist entrepreneur of the year die news in german 13 november 2025 retrieved 12 january 2026 deutscher verpackungspreis 2026 das sind die gewin...