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billion mark as of 2025 3 the popularity of youtube shorts has caused some concerns within the company with some believing that it will cannibalize youtube s long form video content youtube s official response is that shorts is designed to be an additional format option for creators 29 a recent study from unil indiana university and google revealed that youtube shorts is taking over regular videos as they are more frequent however they mostly target entertaining content and regular videos still outperform shorts in education and politics related content 30 monetization edit in august 2021 youtube released the youtube shorts fund a system in which the top shorts creators could get paid for their work youtube described this as a way to monetize and reward creators for their content and said it would be a 100 million fund distributed throughout 2021 and 2022 similar to tiktok s 1 billion creator fund 31 youtube told the hollywood reporter that the fund is just a stopgap until youtube develops a long term monetization and support tool for short form creators 32 33 34 35 in september 2022 youtube announced that shorts would become part of the youtube partner program starting in february 2023 1 36 37 the program allows eligible creators to receive a share of the ad revenue 1 partnered youtube channels can also use the members and supers features that allow users to pay a monthly subscription for the content or a one time donation respectively 38 youtube shorts creators receive a percentage of ad money earned on ads that play before and after their videos similar to youtube creators on youtube shorts earn 45 percent of the ad money while creators on youtube earn 55 percent 39 according to the youtube policies creators who upload content with some degree of copyright infringement non original content or other violations of the community guidelines will not be eligible for monetization 40 health risks edit researchers from the guizhou university of finance and economics and western michigan university found that short form video platforms like youtube shorts and tiktok may make it easier for young adults and children to develop addictive behavior because short form videos provide short bursts of thrills 41 these researchers found that college students in the us and china watch short form videos for entertainment knowledge and to build social identities 3 the wall street journal reported that some parents are concerned about the effects of short form videos on their children as there is no way to disable youtube shorts or set limits when children watch short form videos they learn to expect continual stimulation and fast paced changes which can cause problems in the future when engaging in activities that require greater focus such as reading 3 recent studies connect short form videos such as youtube shorts to the brain s reward system specifically dopamine release according to dr anna lembke a psychiatrist and chief of stanford university s dual diagnosis addiction clinic brief attention grabbing videos are powerful stimuli triggering dopamine surges like other addictive behaviors 42 the rapid and easily consumable nature of short form videos can elicit high levels of dopamine since dopamine serves as a motivator rather than a direct source of pleasure individuals are compelled to seek rewarding activities and become addicted to them such neurochemical responses lead to addictive patterns and behaviors entering a vicious cycle digital addiction can lead to shorter attention spans and slower cognitive processing see also edit tiktok instagram reels facebook reels references edit 1 2 3 4 pierce david september 16 2022 youtube is turning on the money hose for shorts and taking on tiktok for real the verge archived from the original on november 9 2023 retrieved november 9 2023 spangler todd january 25 2022 youtube shorts tops 5 trillion views to date platform to test shopping and branded content for tiktok style videos variety archived from the original on may 2 2022 retrieved february 17 2022 1 2 3 4 5 jargon julie august 12 2023 this was supposed to be the antidote for tiktok brain it s just as bad the wall street journal issn 0099 9660 retrieved november 9 2023 cite news cs1 maint deprecated archival service link 1 2 3 4 youtube s shorts already rivals tiktok with 2 billion views per month now it has collabs stickers for audience participation and other new features yahoo finance august 1 2023 archived from the original on november 9 2023 retrieved november 9 2023 youtube test features and experiments youtube community archived from the original on march 7 2020 1 2 youtube shorts launches in india after delhi tiktok ban the guardian september 15 2020 archived from the original on february 9 2021 retrieved february 15 2022 1 2 gartenberg chaim march 18 2021 youtube shorts arrives in the us to take on tiktok but the beta is still half baked the verge archived from the original on may 30 2022 retrieved february 15 2022 spangler todd july 13 2021 youtube shorts video giant s tiktok copycat is rolling out in 100 plus countries archived from the original on december 16 2022 retrieved december 16 2022 youtube set to launch short form video app shorts on its smart tv mid day august 24 2022 archived from the original on august 29 2022 retrieved august 29 2022 a year on youtube 2022 s top trending videos creators in the us blog youtube archived from the original on december 16 2022 retrieved december 16 2022 perez sarah september 21 2023 youtube debuts a new app youtube create for editing videos adding effects and more techcrunch archived from the original on september 21 2023 retrieved september 26 2023 hayes dade september 21 2023 youtube adds ai dream screen as new option for shorts creators deadline hollywood archived from the original on september 21 2023 retrieved september 26 2023 hutchinson andrew youtube clarifies shorts changes expands sponsored content tags social media today retrieved november 29 2024 cavender elena october 3 2024 not so short youtube shorts announces 3 minute videos mashable retrieved november 29 2024 livemint october 15 2024 live mint mint glaze virginia march 19 2025 tiktok plans to colonize youtube shorts in brain rot app takeover dexerto retrieved march 24 2025 tiktok users are going to colonize youtube shorts on march 25 filling it with trashy content for what dev ua march 20 2025 retrieved march 24 2025 weedston lindsey march 18 2025 tiktok s youtube shorts colonization campaign aims to flood the platform with brain rot on march 25 the daily dot retrieved march 24 2025 germain thomas august 24 2025 youtube secretly used ai to edit people s videos the results could bend reality bbc retrieved august 26 2025 oberoi karandeep singh october 22 2025 youtube is rolling out daily timers to break your endless shorts habit android police retrieved april 18 2026 schoon ben april 16 2026 youtube shorts are a lot easier to ignore with this new setting gallery 9to5google com retrieved june 15 2026 how we re updating the youtube shorts experience blog youtube retrieved july 26 2026 spangler todd october 15 2021 youtube shorts at one year what the video giant has learned about the 60 second format and what s next archived from the original on august 7 2022 retrieved february 11 2022 how to make youtube shorts everything you need to know january 12 2022 archived from the original on june 30 2022 retrieved february 14 2022 ro youtube shorts soon to get custom voiceover feature like tiktok gsmarena com archived from the original on june 30 2022 retrieved november 9 2023 youtube shorts soon to get custom voiceover feature like tiktok gsmarena com archived from the original on june 30 2022 retrieved february 11 2022 youtube shorts competition for tiktok and instagram reels ionos digitalguide january 26 2022 archived from the original on july 1 2022 retrieved march 11 2022 keck catie february 10 2022 youtube is adding new ways for creators to make money with shorts and shopping the verge archived from the original on june 3 2023 retrieved february 17 2022 1 2 3 criddle cristina september 3 2023 shorts risks cannibalising core youtube business say senior staff financial times archived from the original on november 9 2023 retrieved november 9 2023 violot caroline elmas tuğrulcan bilogrevic igor humbert mathias may 21 2024 shorts vs regular videos on youtube a comparative analysis of user engagement and content creation trends acm web science conference websci 24 new york ny usa association for computing machinery pp 213 223 arxiv 2403 00454 doi 10 1145 3614419 3644023 isbn 979 8 4007 0334 8 youtube launches new 100 million fund for shorts creators adds new creative tools for shorts clips social media today archived from the original on february 14 2022 retrieved february 14 2022 kastrenakes jacob august 3 2021 youtube creators can now get 10 000 per month for making shorts the verge archived from the original on february 20 2022 retrieved february 20 2022 chan j clara august 26 2021 tiktok creators turn to youtube shorts amid insane subscriber growth the hollywood reporter archived from the original on february 20 2022 retrieved february 20 2022 youtube creators august 3 2021 youtube shorts fund youtube archived from the original on february 19 2022 retrieved february 20 2022 new ways to earn on youtube youtube help support google com archived from the original on december 16 2022 retrieved december 16 2022 youtube shorts monetization policies youtube help april 21 2023 archived from the original on april 21 2023 benjamin brandon youtube promotion services retrieved june 28 2023 turn on and manage super thanks youtube help support google com retrieved december 12 2023 grant nico september 15 2022 youtube opens more pathways for creators to make money on the platform the new york times archived from the original on november 9 2023 retrieved november 9 2023 youtube shorts monetization policies youtube help support google com archived from the original on april 21 2023 retrieved november 9 2023 zhang ning hazarika bidyut chen kuanchin shi yinan august 1 2023 a cross national study on the excessive use of short video applications among college students computers in human behavior 145 107752 doi 10 1016 j chb 2023 107752 issn 0747 5632 archived from the original on november 29 2023 retrieved november 9 2023 waters jamie august 22 2021 constant craving how digital media turned us all into dopamine addicts the observer issn 0029 7712 archived from the original on may 8 2024 retrieved january 10 2024 external links edit official website youtube creators page new features and updates for shorts viewers creators v t e youtube google parent history social impact people current neal mohan ceo lyor cohen former steve chen founder chad hurley founder ceo salar kamangar ceo susan wojcicki ceo jawed karim founder susanne daniels robert kyncl cbo udi manber yu pan channels most subscribed 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