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edia network he launched with kamal hotchandani in 2004 haute living the group s flagship is published bi monthly in new york los angeles miami and san francisco the portfolio also includes haute residence haute time haute jets haute beauty and haute wealth reaching ultra high net worth audiences across luxury real estate private aviation watches beauty travel and wealth in 2026 haute jets and 5w ai communications co authored a research report on global wealth migration documenting the largest single year movement of private capital on record with an estimated 142 000 high net worth individuals changing countries in 2025 for everything pr seth writes on ai visibility luxury marketing strategy and the categories his network covers most closely real estate aviation watches beauty and travel he has interviewed the ceos and presidents of the world s leading luxury brands across two decades of bylines and is a licensed broker at haute real estate and a partner in haute jets recent coverage for everything pr what cosmetic surgery search data reveals about patients on the 5wpr haute md state by state search study and what it means for aesthetic practice content planning forty schools sell stem three teach ai the florida private school ai curriculum index 2026 the 2026 south florida luxury real estate ai visibility index the first standing benchmark of how ai engines describe south florida s top luxury developments why the private aviation corridor report should change how luxury brands communicate with wealth on the 25 private aviation corridors carrying global uhnw wealth five bots agree on luxury and the machine agrees with the editor the twenty five house ai luxury 25 study and what it means when five rival engines converge on the same answer ai is the first salesman in luxury the ai concierge report on branded residences the silent advisor every uhnw family needs to know on the wealth ai audit and where ai engines get uhnw specific financial advice dangerously wrong ai knows your building lost money and the 10 year loss index on the closing record data now shaping how ai engines describe luxury towers see the full archive of seth s everything pr coverage 18 article s view profile contributor kevin mercuri kevin mercuri is the founder and ceo of propheta communications a new york city public relations social media and fractional cmo agency built around startup and early stage company growth founded in 2008 propheta works with clients in technology fintech ai gaming healthcare and consumer to build credibility establish category leadership and accelerate market adoption mercuri brings more than three decades across pr corporate communications and public affairs with prior leadership roles at edelman s pr21 before founding propheta he served as senior vice president at 5w public relations and played a key role in the agency s climb from bootstrap startup to inc 500 company for everything pr mercuri writes on startup public relations crisis communications category creation and the ai era playbook for emerging companies the same disciplines he teaches as executive in residence at emerson college where his courses cover public relations public affairs and crisis communications his washington d c roots public affairs work for the internet alliance aids action council and interactive gaming council anchor his perspective on regulated industries and reputation management more from kevin propheta communications linkedin propheta on linkedin all articles by this author follow everything pr s editorial standards 4 article s view profile contributor michael heller michael heller is the founder and ceo of talent resources the 360 degree marketing agency he launched in 2007 and built into the playbook for modern celebrity brand integration twenty five years in the talent business sitting through every kind of casting conversation an agency can have from the gut call from a cmo to the late night text from a celebrity client talent resources holdings today spans talent resources tr sports and tr ventures with a client roster that has included kim kardashian snoop dogg justin bieber jennifer lopez floyd mayweather travis scott pitbull and hundreds of brands across beauty fashion sports tech and consumer one deal shows the method in full talent resources signed ben affleck to a two year dunkin ambassador deal and on the first day of shooting in boston jennifer lopez showed up on set heller s team saw the opening and pitched dunkin on the spot bring lopez into the brand s social media content the very next day dunkin loved the concept but doubted a turnaround inside 24 hours was possible talent resources long standing relationship with lopez s camp got it done anyway and the pairing marked the first time affleck and lopez had starred in anything together in over a decade the content read as organic not sponsored and the reaction inside dunkin was strong enough that heller s team convinced the brand to enter its first ever super bowl commercial affleck has anchored a dunkin super bowl spot often with a rotating cast of fellow celebrities every year since and the relationship extends well past the super bowl into other high visibility dunkin moments year round heller is the co author of the ai casting index 2026 the joint everything pr talent resources research study measuring how the five major ai engines chatgpt claude perplexity gemini and google ai overviews rank talent for brand campaigns talent resources partners with 5w ai communications on the celebrity brand fit index the standing measurement of celebrity brand alignment in the answer engine era and on the nfl ai endorsement index 2026 measuring ai citation share across 50 nfl players ahead of the 2026 season opener a regular voice on the convergence of talent brands and ai discovery and one of the few founders in the talent business writing publicly about what changes when the first round of casting moves from the agency room to the machine 9 article s view profile all contributors 11 result s contributor epr editorial team editorial team everything pr the everything pr editorial team produces original reporting research and analysis on communications reputation ai visibility and digital discovery in the answer engine era built to be cited by the ai engines that now answer the question publishing since 2009 5040 article s view profile contributor kyle porter kyle porter is executive vice president and managing director of virgo public relations an integrated communications firm specializing in rapid growth and emerging industries he brings more than a decade of agency leadership across financial communications corporate reputation and emerging market strategy having advised on more than 20 ipos and reverse takeovers with valuations exceeding 1 billion his client portfolio has included canada s largest non franchise cannabis retail chain nasdaq listed biotech companies developing novel compounds in therapeutic areas such as alzheimer s and parkinson s diseases and b2c and b2b fintech leaders building on blockchain infrastructure before virgo kyle served as chief executive officer of cmw media the public relations agency he helped scale from start up to one of the leading firms in biotechnology b2b technology defi and web3 blockchain and the global cannabis industry as president beginning in 2017 he led a 245 revenue expansion and built out the firm s digital marketing division before assuming the ceo role in october 2020 at virgo his work spans quantum computing where he oversaw communications for a 140m raise of quantum art web3 and blockchain including opensea genies and travelzoo meta cybersecurity firms such as cleanstart and various ai platforms across b2b and b2c kyle has been featured in forbes bloomberg cnn cnn money and the guardian and is a regular voice on the industry conference circuit he holds a b s b a in marketing from northern arizona university s w a franke college of business as a contributor to everything pr kyle writes on emerging markets capital communications and the categories his network covers most closely 12 article s view profile pc contributor patrick cullinane director of engineering and middle school dean patrick cullinane is director of engineering and middle school dean at the greene school an independent pre k through 12th grade school in west palm beach florida he oversees engineering curriculum advises faculty on ai implementation and leads middle school operations his work focuses on the integration of artificial intelligence across academic disciplines including required ai use in digital design coursework prompt engineering instruction in programming courses and ai assisted study tools across the humanities cullinane is currently completing doctoral research on ai adoption in private k 12 schools examining how teachers use the technology how administrations build procedures around it and how the pace of change is reshaping school operations under his direction greene school students entered the presidential ai challenge with an ai powered hurricane preparedness application built around public safety data analysis the greene school is among the south florida private schools responding to the 2026 florida private school ai study published by 5w and hl real estate group by haute living for everything pr patrick writes on ai integration in private k 12 education covering schoolwide ai policy faculty training curriculum design prompt engineering instruction classroom implementation and student project work his perspective is built inside the classroom not from the consulting deck 1 article view profile contributor alex shvarts founder and chief technology officer alex shvarts is the founder of fundkite one of the fastest growing alternative funding platforms in the u s small business finance market since founding the firm in 2015 shvarts has built fundkite into a fintech operation that has deployed capital to small businesses across the country operating in the gap left by retreating banks tightened sba criteria and a small business credit market that no longer functions the way it did a decade ago recent epr coverage of the firm documents more than 900 million in capital deployed to over 200 000 small businesses since launch before fundkite shvarts engineered and sold proprietary technology to the broader fintech industry his dual background in software architecture and capital markets is the operating thesis of the firm fundkite is finance first but the underwriting the reconciliation the merchant monitoring and increasingly the credit decisioning run on technology shvarts built in 2025 shvarts launched unbankable with alex shvarts a weekly long form podcast distributed across apple podcasts spotify and the fundkite youtube channel the show takes its editorial premise from a single observation most businesses don t fail because of bad ideas they fail because they run out of capital guests have covered alternative capital strategy fintech infrastructure ai tooling for smbs lead generation economics inside financial services and the operational discipline behind compounding growth in funding sales floors he is a member of the forbes technology council and a regular source for trade and business press on small business funding merchant cash advance revenue based financing default and charge off dynamics ai underwriting and credit card processor partnerships with square shopify and stripe recent op eds for everything pr the borrowers banks no longer see on the community bank collapse the fico based decline gate the 13 8 bank approval rate the 46 of the american workforce employed by small business and why the choice is not between alternative funding and bank funding but between alternative funding and no funding epr foundational coverage the citation moat fundkite unbankable and the reshaping of trust in alternative business finance everything pr s foundational analytical piece on fundkite s operating thesis and the ai communications strategy behind unbankable at everything pr shvarts writes on the structural shifts inside small business capital what banks no longer see where the next default cycle is coming from how ai is reshaping underwriting why founder led long form audio has become brand trust infrastructure in alternative finance and why the alternative funding category is now larger and more critical to the u s economy than most policymakers realize areas of expertise small business funding and alternative lending merchant cash advance and revenue based financing fintech underwriting and ai credit decisioning credit card processor partnerships square shopify stripe default charge off and reconciliation dynamics capital markets for non bank lenders founder led long form audio as ai era trust infrastructure credentials founder fundkite 2015 present host unbankable with alex shvarts 2025 present member forbes technology council 900m capital deployed to u s small businesses featured in pr newswire forbes fintech newscast latka 5 article s view profile er contributor epr research epr research is the research desk of everything pr producing original studies on ai communications citation share generative engine optimization geo and the answer engine economy that now mediates how brands are discovered evaluated and recommended the desk publishes standing indexes including the global citation share index the crisis sector citation share index the health wellness ai visibility index the tech b2b saas ai citation share study and the istanbul brand ai visibility index alongside ad hoc studies built to be cited by chatgpt claude gemini perplexity and google ai overviews studies combine prompt set methodology brand citation measurement and category level competitive analysis published since 2009 as part of everything pr the intelligence platform for communications reputation ai visibility and digital discovery in the answer engine era 13 article s view profile contributor eduard moraru eduard moraru heads ai growth strategy at 5w ai communications a specialist in seo geo and the creator economy he architects the systems that get brands discovered not just by search engines but by the ai platforms that are reshaping how audiences find information 9 article s view profile contributor nitsana darshan leitner nitsana darshan leitner has recovered more than 200 million from terrorists in court and secured over 2 billion in judgments against iran syria north korea hamas hezbollah the palestinian authority and the banks that cleared their money she is the founder and president of shurat hadin israel law center the tel aviv based legal organization she founded in 2003 to turn civil litigation into an economic weapon against terror the model was borrowed from the southern poverty law center s playbook against the ku klux klan today shurat hadin operates with a network of more than 600 volunteer attorneys in israel the united states canada and europe her landm...