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Text of the page (most frequently used words):
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aces for the new ones a case study goes further because it walks a potential client through the whole experience of working with you if you re a wedding photographer the full story of one wedding is far more convincing than the gallery on its own these questions help you get a good story out of a past client what were they trying before that didn t work and why did they come to you which of your services did they use and what did they get out of it what would they tell someone with similar needs 8 check the footer on more than one page look at your footer on the homepage on a gallery and on the contact page because footers drift apart and break without anyone noticing on a portrait photographer s site the homepage footer showed one copyright year and the contact page footer showed the next one and a social media feed in the footer had broken into a line of raw code across the site both were quick fixes but they chipped away at the premium feel of the brand most photographers show a copyright line in the footer something like 2016 your name all rights reserved the year usually marks when the site went up so after a few years it starts to make the whole site look old a range 2016 2026 your name or the current year fixes that and if your theme or builder can fill in the current year by itself switch that on and forget about it the copyright notice inside your image files metadata is a different thing that one usually carries the year the photo was taken and i d leave it alone 9 find the links and images that lead nowhere run your site through a broken link checker and look at search console because sites that get reorganized over the years often collect links to pages that no longer exist on another wedding photographer s site 15 deleted pages were still linked from the site some of them from pages that matter like a venue guide and the faq and one blog post had 48 missing images photographers run into this a lot after restructuring their galleries since the images embedded in old blog posts still point to the old files i ve put together a list of broken link checker tools that are easy to run on a photography site then open the page indexing report in google search console pages google tried to reach and couldn t show up there as not found 404 including pages that existed before and were deleted so you can see which old addresses google still tries to visit 10 delete old pages and redirect the ones with a close match deleting old pages is a healthy part of a spring clean as long as each one that has a close match gets a permanent redirect to it pages about work you no longer offer are usually the first to go and they should go while they re live they keep describing a business you don t run anymore to your visitors and to google and to the ai tools that read your site but where any old page points afterward matters in one more audit at least 9 old blog posts had been redirected to the main blog page google tends to treat a redirect like that as a deleted page so their search visibility was gone either way google s own guidance says that sending lots of old addresses to one unrelated page like the homepage might be treated as a soft 404 in other words as a missing page a permanent 301 redirect to the closest current post or gallery shows the new page in search results instead if nothing on your site comes close letting the page go is fine too that s what a deliberate clean up looks like then update your own links so they point straight at the new addresses 11 update wordpress your theme and plugins after a backup if your site runs on wordpress update the core your theme and every plugin and take a full backup first because updates sometimes break things wordpress applies its own minor and security updates in the background and on sites set up since late 2020 it installs the major versions automatically too unless someone has switched that off on older sites the major updates are still on you so are the theme and the plugins unless you ve turned on auto updates for each one keeping them current gets you the latest security fixes and sometimes new features or theme options you ll actually use while you re in there delete the plugins you no longer use and if one of the plugins you rely on has been abandoned by its developer my list of wordpress plugins for photographers only has ones i know and trust if an update does go wrong it s usually a quick fix as long as you have that backup and if you re wondering what happens when nobody looks after a wordpress site at all these are the problems you can run into on a hosted website builder the platform handles most of this for you so this one is a short job 12 watch someone else use your site on their phone ask a friend to find something specific on your site using their own phone and watch without helping because you re too close to your own site to see where people get stuck don t give them step by step instructions just a goal find out what a family session costs say and let them browse naturally then watch how they move around the site which path they take to find what they re looking for where they get stuck what impresses them most if they get lost in the menu that s your cue to simplify it my guide to navigation menus goes through what to add and what to take out then do your own round on a few devices browsers try hard to stay compatible with older sites but small design glitches still show up in new browser versions and on new phones so clear your browser cache first or use a browser you don t normally use your analytics will tell you how many of your visitors are on phones and that number decides how much of your day this part deserves when is a spring clean not enough when the design itself the structure of the site or its speed is what s holding you back a day of tidying won t fix it and that s the point where a makeover makes more sense than another round of updates a few signs and where i d start is the site slow optimize your images first not showing up on google my seo guide for photographers walks you through what to fix is the design starting to look old better typography a bigger font size and more line height and a few theme settings are usually the first steps and they cost a lot less than a new website security problems change every password add a security plugin if you re on wordpress and get an expert to clean up the site spring clean makeover new website what changes facts photos words links and software design details structure speed and on site seo everything the platform too if needed who does it you in about a day a designer on the site you have a designer from scratch when it fits the site still works and still feels like you it mostly works but doesn t win you clients the platform or the structure holds you back if your site sits in that middle column a website makeover fixes what matters on the site you already have with no rebuild needed so what s the oldest thing on your website right now tell me in the comments https www foregroundweb com freshen up photo website feed 0 information architecture for photographers how to structure your site for optimal user experience conversions https www foregroundweb com information architecture https www foregroundweb com information architecture respond thu 15 oct 2026 05 32 43 0000 https www foregroundweb com p 1858 first published in 2016 rewritten october 2026 information architecture is the plan behind your website and i d decide it before anything else before the design and before you choose a wordpress theme it covers which pages your site has how they re grouped and labelled how far each one sits from the homepage and the path a first time visitor takes to your contact page don t let a theme or a template dictate how your site is structured decide the structure first then customize the site around it and that includes the navigation menu which is only the interface that shows your plan to visitors this guide is part of my series on planning a new website or a redesign your site s structure decides whether visitors and google reach the pages that bring you work so plan it on paper before anyone designs a page tl dr list every page you might need and decide what stays give each page one clear parent one page per service with its portfolio information and pricing together keep your important pages 1 or 2 clicks from the homepage and plan the path from your homepage to your contact page sketch it all as a sitemap on paper before the design then revisit it whenever your business changes what is information architecture and how is it different from a sitemap information architecture ia is how the content on your site is organized what goes on it what belongs together what each section is called and how people move from one page to the next a sitemap is the drawing of that plan with a box for each page and lines for how they connect nielsen norman group puts the order simply the ia comes first the sitemap follows the sitemap is a planning tool and it s where the gaps in your content show up while they re still cheap to fix on paper before they turn into thin pages it s also a different thing from the xml sitemap your website platform or seo plugin generates that one is a list of urls for search engines and ideally it mirrors your plan on a lot of older sites it doesn t more on that below term what it is who it s for when it s made information architecture how your pages are grouped labelled and connected your visitors and you before the design then kept up for as long as the site lives sitemap the planning kind a diagram of your pages and how they connect you and your web designer before the design xml sitemap a file listing the urls you want search engines to index google and other search engines generated automatically on most platforms navigation menu the links at the top of every page your visitors after the structure is decided what goes wrong when nobody plans the structure pages pile up and the ones that should bring you work get buried i see it in a lot of my audits even on sites with good writing and good photos a wedding photographer i audited this year had 2 dropdowns in his menu and both listed the same 3 services so a couple looking for a wedding photographer saw the same service twice and had to guess which one to click and 2 of those links went through old redirected addresses behind the menu his wedding offer was spread across 5 near duplicate pages all selling the same thing and competing with each other in google his writing was good so the fix i recommended was structural one path per service with each service s portfolio information and pricing together on that service s page or 1 click from it an interiors and architecture photographer i audited earlier in the year listed 6 services on her services page and 2 of them had no page at all the portfolio link in her menu didn t open a portfolio it redirected to one of her service pages the decisions i put on the agenda for our call weren t technical ones does she still offer those 2 services and should the portfolio link become a real overview page when the services dropdown might already do that job those are information architecture decisions and only the photographer can make them 1 start from the people you want to hire you information architecture helps visitors find what they re looking for and that starts with knowing who those visitors are and what they need i can t stress this enough a couple planning a wedding an art director and a print buyer look for different things in a different order and a structure built to serve all of them equally makes each of them hunt for their part especially if you re just starting out do a little homework first define your target audience and elevator pitch 2 list every page your site might need take a piece of paper and write down everything you feel should go on your site on a redesign go through the pages you already have too and decide for each one whether you keep it cut it or update it nielsen norman group calls these 2 steps a content inventory and a content audit here s a list for inspiration about or bio page contact page portfolio a best of selection or a gallery for each type of work services if you offer any assignment commercial or editorial work packages photo tours and workshops consulting products prints stock images downloads and licenses books calendars cards and other products blog personal or professional projects info pages pricing instructions or a client guide testimonials a list of clients faq newsletter signup your list will probably be too long so the next job is cutting it a service on your list with no page behind it is a decision nobody made like the 2 services on the interiors photographer s list if you still offer it it gets a real page with enough words to explain it and if you don t it comes off the list and if your list comes out very short with one service and one portfolio say i ve written about when a single page website is a good idea 3 give every page one clear home every page should sit under one obvious parent and each sub category should be a logical extension of a main category the way beach urban and destination weddings sit under weddings for a photographer who sells more than one service that usually means one path per service a photographer i audited had exactly that each of her specialties had its own pages for the experience the pricing and the faq which is a structure i usually have to talk photographers into building compare it with the wedding photographer s menu above where every service lived in 2 places at once inside a section connect the sub categories with a dropdown under the main menu item or with links inside the gallery itself check out my recent beach wedding sessions at the end of your weddings gallery what i d avoid is one endless gallery with every kind of wedding in it with no structure and no links between styles and blog posts that never link to the galleries they talk about on bigger sites collections of galleries a large blog add breadcrumbs the small trail above the title that reads like portfolio weddings beach visitors can climb back up one level at a time and google s documentation says a breadcrumb trail shows a page s position in the site hierarchy with google using breadcrumb markup to categorize the page in its search results a question i get asked often is how to fit several genres on one site close ones weddings and engagements are just sections of the same site but when they re far apart weddings and corporate headshots say this is when you decide whether they share a site at all my guide to having separate photography websites or merging them will help you with that decision 4 keep your important pages 1 or 2 clicks from the homepage your main pages your galleries or services about and contact should be reachable in 1 or 2 clicks from the homepage and i d avoid any structure where a key page is buried under several...