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first nerve skip to main skip to sidebar first nerve taking a scientific sniff at the culture of smell wednesday march 25 2026 get it while it s hot photo credit třinecké železárny since you found your way here you might want to know that all my new material is posted on substack head over there for my latest hot takes on the science of smell better yet sign up to receive my new posts by email as soon as they go up here is some of what you ve been missing recently olfactory science low on the leaderboard and team usa is not exactly killing it the great and powerful os mo pay no attention to the human sensory panelists behind the ai smell and emotion the deep thoughts of rachel herz who needs ai slop when you can have genuine slop of space time and scent the experience of smell in the digital age posted by avery gilbert at 1 06 pm 0 comments thursday september 4 2025 the third rule of firstnerve the third rule of firstnerve is follow the links for the freshest content beaming radio into the nose seoul music at 2 45 ghz olfactory loss and alzheimer s disease commercialized smell testing could pay off big time out human pheromones in whole body odor smell scientists get their noses out of the armpit decoding female axillary odor the al bundy theory of human pheromones who s talking about smelling the current crop of perfume commentators fat or tasteless a possible sensory link to ozempic face eustace tilley takes a sniff the feminization of smell culture is ai about to revolutionize fragrance or are we living in dot com bubble 2 0 blowing smoke npr and the smell of weed cutting through media blather novelists and the nose scented fiction in the 21st century sniffing mummies for science and other scents from the ancient world posted by avery gilbert at 9 03 pm 0 comments thursday february 6 2025 hungry for new content here s what s on the menu over at my substack à la recherche du vols perdu the new york to paris run back in the day the cheesiness of weed non terpene molecules grab the sensory spotlight ai bogosity in berkeley the scent of desperation o tannenbaum o tannenbaum your piney scent delights us sniffing between the lines an english lit dissertation blows the roof off of x an indescribable russian space stink plus holiday fermentation fun step right up folks don t be shy how to mass market a rare smell practicing the wertz catch on alice street farewell to a boyhood hero posted by avery gilbert at 12 20 pm 0 comments monday august 26 2024 don t get eliminated sign up for my firstnerve substack and never miss a new post let s go to a conference how to navigate five days of smell and taste science in iceland some hard learned lessons ai goes up the nose never trust a bot techno fad or a malign influence multiple maniacs three days in l a john waters and william blake in the city of angels the music of perfume ambitus pitch class entropy and keeping it simple riffing on an interesting experimental design at the museum of scent a visit with mandy aftel and her new book catching up with the doyenne of natural perfumery mind raped by mark zuckerberg and the borg generative ai repackages other people s creativity tech bros plunder other people s intellectual property posted by avery gilbert at 4 51 pm 0 comments monday december 4 2023 holiday shopping made easy do you know someone who is into scent who loves entertaining explanations of science are you still scrambling for gift ideas well you re in luck give your special someone a copy of my book what the nose knows the science of scent in everyday life there is plenty of time to have a paperback copy delivered by christmas for a great digital stocking stuffer and no worries about shipping delays send a gift copy directly to their kindle click the give as gift button on amazon to have it delivered instantly or schedule it to arrive on the recipient s device at a specific date and time if your someone prefers listening to reading get them the audible version posted by avery gilbert at 5 25 pm 0 comments older posts home subscribe to posts atom avery gilbert sensory psychologist specializing in olfaction independent scientific consultant at synesthetics inc creator of nick zollicker author of what the nose knows view my complete profile subscribe to my substack my book short story 1 short story 2 my web site search this blog browse by topic culture 163 marketing 121 smellscapes 112 science 111 smell psychology 99 i smell dead people 95 perfume 95 bogosity meter 92 smellebrities 79 the industry 71 olfactory art 68 bo 60 crime 60 smelly web indexes 39 environment 35 farts 35 business end of the blotter 31 cannabis 27 green and stinky 21 odorprints 20 anosmia 17 mysterious mega smells 17 burrometer 15 quick sniffs 15 dogs 15 scent marketing 15 technology 15 fn review 14 proust 14 pheromones 12 nasal nimbyism 10 sci fi 10 jay z 9 freedom 8 speed smells 6 corpse flower 4 fn interview 4 fn retrospective 4 obama s brain 4 worth a visit headspace sensory death 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