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flexible visual systems skip to content flexible visual systems school of systems the fvs atlas inspiration online courses foundation course history course systematic creativity course caa method course modular type course grid transform course cursos online básico historia de los svf publications about community in a world of constant change everything rigid will break we need to unlearn static approaches and learn to envision flexible systems at flexible visual systems we are focusing on the paradigm shift in visual design education from static to flexible what courses do we have how to sign up where can i get the publications live school of systems what is the school of systems sos the sos is a spin off of fvs while fvs will stay an asynchronous learning platform providing you with learning material such as interviews articles and courses the sos is all about live masterclasses workshops and courses by the best teachers from my network it is still early beginnings but i would like to encourage you to be part of it from the start either by subscribing to our newsletter or signing up for one of our courses as the school of systems is all about live interaction we will inform you about our live events such as q a s lectures and new courses our very first sos course is the don t do system by donald roos a six week live course on how limitations can improve your time management entrepreneurship and save the world enrollment begins 28 january 2026 the course starts on 6th of february 2026 you can save 100 by joining the early access list more about donald s course here https schoolofsystems org donald roos sos newsletter sos website fvs atlas interviews lucile martin read the interview fvs atlas interviews smlxl read the interview fvs atlas interviews bala read the interview english español publication flexible visual systems is a book it sums up 10 years of research by dr martin lorenz at the university of barcelona 16 years of developing systems at twopoints net and 20 years of teaching systems at over 10 design universities throughout europe design research from 2005 to 2016 at the university of barcelona resulting in a doctoral dissertation about systems in visual design twopoints net began in 2001 as a final graduation project at the kabk koninklijke academie voor beeldende kunsten den haag back then it was a platform for artistic conversations in 2007 tpn became a design studio find a list of current and past teaching positions on the about page fvs the book svf el libro 本を買う fvs contemporary visual identities need to adapt and function consistently in a wide range of interactive in motion and static formats the current landscape of design education for the most part still relies on concepts from the bauhaus and swiss international style while significant historically they can be pretty deficient when applied to design that is evolving with new technologies thanks to martin we now have a book to help us think and design flexibly this book will undoubtedly help educators like myself bring these new processes and ways of thinking into the classroom mitch paone dia studio martin lorenz s typographic systems are gorgeous and inspiring the seemingly infinite possibilities for typographic construction and customization are astounding i m sure they will turn up in my work many thanks martin paula scher pentagram new york después de años de investigación y práctica con sistemas flexibles martin lorenz nos deja este libro ya tiene un lugar destacado en mi biblioteca mario eskenazi este libro es fundamental para entender y explicar las identidades visuales flexibles verònica fuerte hey studio dear martin i ve long believed that sameness tends to be overvalued in design and branding so i am very happy about your contribution to the world of flexible visual systems a wonderful primer for people interested in elastic identities stefan sagmeister grid systems may be produced by the left side of the brain and art creation by the right side of the brain martin s book proves that there s a field for playing around with both sides real creativity is all about embracing both sides and that s what is marvelous about his work genevieve gauckler this is a wonderful book for both design students and practitioners who want to explore a more rule based and dynamic approach to graphic design i think the most interesting work today are done by designers who rather than make one off visual identities manage to create flexible design systems and this book is a great reference for those kinds of projects rune madsen co founder of design systems international this book hasn t left my desk since i got it it s all initially so simple but the amount of space and variability that martin covers is really profound the insights and experiments are nested inside each other one after another i ll be stealing from this for a long time kiel mutschenknaus more quotes and press follow up publication flexible visual systems has arrived designers worldwide have fully embraced the paradigm shift from static to flexible while in the last century the identity revolved around logos representing a message this century is about systems functioning as flexible visual languages this shift will have profound implications for how we relate to the world the fvs atlas is a growing directory of a global community of trailblazing designers pushing fv system design to new creative heights the shift is not due to fvs alone but due to a global trend provoked by the co evolutionary processes of technology and culture nevertheless having taught thousands of students speaking publicly about systems since the beginning of this century and the book being in its sixth edition has left its traces the book is available at viction ary the fvs atlas is not just a book it is a community of designers further developing flexible system design the fvs atlas for the things we have to learn before we can do them we learn by doing them hannah arendt courses flexible visual systems has transcended its origins as a mere book it has evolved into a comprehensive school of thought with the english version of the book now in its sixth edition a spanish version and even a japanese translation designers and creative coders worldwide have adopted and taught the systemic approach this website along with our discord server serves as the platform where theory seamlessly transitions into practice facilitating the evolution and application of these principles join us foundation course the foundation course compiles the essential lessons you need before you take the other courses without a basic understanding of what a visual identity and a visual system is and how flexible visual systems change your design approach it will be hard to follow the approaches of the advanced courses lesson 1 what is an identity lesson 2 identity vs image lesson 3 what is a visual identity lesson 4 what is a visual system lesson 5 change of approach lesson 6 how do fvs work lesson 7 the fvs model lesson 8 the fvs manifesto explained history course in this course we are going to look at the history of systems in graphic design looking back is helpful to understand why we are where we are at the moment what needs to change and what should be conserved the history course having a strong focus on visual identities typography and type design is a perfect foundation course for any practical course lesson 1 introduction lesson 2 designing languages lesson 3 logo visual identity lesson 4 why identities became more flexible lesson 5 are fvi s a new thing lesson 6 the design manual lesson 7 the design template lesson 8 the construction kit lesson 9 the program lesson 10 how do contemporary fvi s work lesson 11 summing up final project systematic creativity course this course will make your creative process more efficient and effective without taking any of the creative freedom you need it helps you to focus go deeper in your exploration make the design process transparent identify key elements and distinguish between the ones that work and the ones that make the result weaker becoming more creative by becoming more systemic lesson 1 systematic creativity an oxymoron lesson 2 system theory lesson 3 limitation lesson 4 iterations lesson 5 fritz zwicky lesson 6 karl gerstner lesson 7 a box for fvs lesson 8 summing up final project the caa method in this course you will learn how to design flexible systems for visual identities based on form the 3 step method components assets application is the main approach in the book flexible visual systems and according to my research the most popular in the field being able to design custom assets does not just help you design distinctive visual identities it also speeds up your application process and opens it up to co workers lesson 1 introduction lesson 2 what do i mean by lesson 3 components lesson 4 asset symbols lesson 4 1 asset line lesson 4 2 asset frame lesson 4 3 asset shape lesson 4 4 asset letters lesson 4 5 asset pattern lesson 5 how to apply your assets lesson 6 summing up final project modular type design course designing flexible type systems is my favorite thing to do in this course i am giving you a general introduction to type design and then show you how i develop modular type systems for flexible visual identities this course opens up a million things you can do with type lesson 1 amuse gueule lesson 2 form follows function lesson 3 form follows function ii lesson 4 form follows tool lesson 5 form follows grid part 1 lesson 6 form follows grid part 2 lesson 7 form follows grid part 3 lesson 8 the grid of tp espn next lesson 9 components first lesson 10 summing up final project grids as transformational tools if you are new to flexible system design the course grids as transformational tools how grids can become visual identities will give you a whole new perspective on system design lesson 1 introduction lesson 2 making a grid with a circle lesson 3 making a grid with a triangle lesson 4 making a grid with a square lesson 5 making a three dimensional grid lesson 6 using the grid as a transformational tool lesson 7 focusing on masks lesson 8 focusing on typography lesson 9 multi layered design lesson 10 summing up final assignment i ve developed the 6 six courses mentioned above comprising 58 lessons they teach you not only the fundamentals of flexible system design but also how to apply them in your work fvs is not a tutorial or rulebook it is an open framework that allows you to become who you are to access the courses you need to sign up for my patreon first this is not exactly like buying a product more like supporting me so i can invest time and money in maintaining what s there developing more content and hiring people who can help me with all the things i would love to do in the future please spread the word thank you martin free 0 month if you sign up for the free patreon membership you ll receive a bi weekly update on what s new on fvs every monday at 9 a m cet if you read the newsletter on patreon you can leave me and the community comments it s a good way to keep connected and have an influence on what i am developing next for you most bi weekly patreon newsletters supporter 6 month become my supporter and get access to the foundation course essential lessons in identity design most of the articles most of the interviews and most of the bi weekly patreon newsletters you will also get access to our lovely discord community to share and ask anything you like 1 course most of the articles interviews most bi weekly patreon newsletters access to discord community student 12 month become my student and get access to all courses all articles all interviews and all my bi weekly patreon newsletters you will also get access to our lovely discord community server to share and ask anything you like all courses all articles interviews all bi weekly patreon newsletters access to discord community sponsor 24 month this tier is for all the generous people who want to sponsor this project you will get all the student tiers benefits and help me grow the educational offer faster thank you all courses all articles interviews all bi weekly patreon newsletters access to discord community join us who is i dr martin lorenz 1977 hanover germany is the grandson son and nephew of teachers his escape plan from this family tradition was to become a graphic designer he graduated from the graphic design department at the royal academy of art kabk of the hague netherlands after studying communication design at the university of applied sciences in darmstadt germany while founding the design studio twopoints net with lupi asensio and raising two boys he enrolled first in a master s degree and later in a ph d degree at the university of barcelona spain writing a doctoral dissertation about flexible visual systems in communication design martin became a teacher in 2003 he has taught at dozens of european universities since then he currently teaches at the bachelors and masters degree of graphic design of elisava barcelona and the film academy of ludwigsburg he is also the conversational design lead at the not for profit organisation dark matter labs and a partner of twopoints net and coding systems get in contact with martin through patreon or www instagram com flexiblevisualsystems www instagram com martinlorenz https www linkedin com in drmartinlorenz photo victoria jung all content on this page was created by dr martin lorenz if not otherwise indicated and is copyright protected join us on instagram patreon buy the book fvs compra el libro svf 本を買う fvs