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description=We use framing research to help charities and other mission-driven organisations communicate about social issues.;

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change the story change the world frameworks uk skip to content search close search the whole site how we can work together what is framing changing the story resources about us moving mindsets get in touch we collaborate with charities and other mission driven organisations to communicate about social issues in ways that will create change because we know that when we change the story we can change the world how we can work together we work with charities foundations and other mission driven organisations to help them communicate about social issues in ways that will create positive progress working together what is framing framing is the choices we make about what ideas we share and how we share them it s what we emphasise how we explain an issue and what we leave unsaid our framing choices determine the mindsets we activate and so framing affects how people think feel and act what is framing changing the story our framing research has helped organisations and change makers spark major shifts in public thinking discover our impact recent partners we ve worked with to change the story featured resources toolkit how to talk about homes and immigration briefing how do people think about children s mental health briefing it takes a village talking about adversity and trauma in early childhood briefing how people think about wealth inequality has changed view all about us we re a not for profit communications research organisation we re experts in framing theory and practice with a range of experience spanning communications strategy from policy to creative application about us want to work together get in touch get the latest framing tips and news direct to your inbox subscribe how we can work together what is framing changing the story resources article toolkit event about us meet the team jobs and internships get in touch follow us cookies privacy visit frameworks institute us