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about funny it worked last time subscribe sign in home hello and welcome my name is saul i am a strategist oxford university associate fellow tutor in strategy innovation and leadership executive and life coach advisor to the centre for democracy peace and artist previously i was chief marketing officer at the united nations and a cognitive psychologist this makes explaining what i do slightly difficult but it also means i tend to approach the same question from several directions strategy psychology creativity leadership art life that is what this publication is for what is funny it worked last time funny it worked last time is about finding better ways to see it explores the questions that keep appearing in business leadership and life why do intelligent people keep repeating decisions that no longer work why do organisations struggle to see what is changing around them why do so many strategies produce more of what already exists how do better ideas actually emerge and how can we make choices that remain meaningful as the world and we change the ambition is simple to see more clearly to ask better questions to do something differently as a result what you can expect i write about strategy creativity and psychology you can expect original essays and provocative questions practical frameworks and thinking tools unexpected connections between subjects ideas designed to be used rather than simply agreed with some pieces are short and focused others are longer more in depth explorations a good place to start the values trap saul betmead de chasteigner feb 26 read full story a field guide for hard times saul betmead de chasteigner feb 19 read full story new e book the eight strategic sights of highly successful businesses saul betmead de chasteigner jul 1 read full story should business leaders think more like artists saul betmead de chasteigner jul 6 read full story if you were to start the company today what would it look like saul betmead de chasteigner may 25 read full story why subscribe and how does subscription work there is no shortage of information quite the opposite in fact it feels like the bigger problem is now knowing what deserves our attention what needs questioning and what might be possible beyond the familiar answers this publication is for people who want to think more deeply about business leadership and life then use that thinking to act differently free subscription free subscribers receive weekly selected essays and ideas public articles an introduction to the frameworks behind my work free membership costs unsurprisingly 0 paid subscription paid subscribers receive the full weekly newsletter deeper essays frameworks and practical tools access to my e books and other publications the full archive further reading viewing and listening regular q a sessions the opportunity to suggest questions and areas for future exploration paid membership costs 6 99 per month or 64 99 per year free readers receive selected ideas worth thinking about paid readers receive the deeper systems tools and applications behind them thank you for reading whatever your level of interest or commitment subscribe why the name funny it worked last time is the name of a culture ship in the novels of the late iain m banks one of my favourite authors the culture is a ridiculously advanced civilisation built around artificial intelligence ship minds and sometimes home to billions of people its ships have names such as of course i still love you you ll thank me later and helpless in the face of your beauty the names capture much of what i love about the books intelligence irreverence and a healthy suspicion of certainty funny it worked last time also feels like a useful warning for anyone working in strategy what worked before is often the first thing we should question subscribe to funny it worked last time essays frameworks and practical tools for seeing what others miss questioning what no longer works and making better choices in business leadership and life subscribe people 2026 saul betmead betmead de chasteigner privacy terms collection notice start your substack get the app substack is the home for great culture this site requires javascript to run correctly please turn on javascript or unblock scripts
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