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best independent creatives and creators source creatives join as a creative sign up for free and find work from leading brands join the network solutions solutions social creative creator content content production hero campaigns every solution one place see how genero s solutions come together to power your creative output read full overview platform pricing company company about case studies careers insights featured scaling creator content globally for canva read more six years of flexible creative production for p g s brands read more read all case studies login get started start network solutions company platform register login network explore our network work with the best independent creatives and creators source creatives join as a creative sign up for free and find work from leading brands join the network solutions our solutions see how genero s solutions come together to power your creative output overview social creative creator content content production hero campaigns company about case studies insights contact careers english english the creative delivery system for modern marketing teams access independent creative teams and talent on demand through one intelligent platform backed by expert service wherever you need it less friction more creative flow get started book a demo trusted by ambitious marketing teams and the world s leading brands how we help your content demands keep growing your team can t genero adds flexible capacity and specialist expertise to your marketing team scale up and down on demand without the hiring and procurement headaches our creative network has been built and curated since 2009 so you can find the right partners for any brief in any market explore the network join as a creative ai creatives strategists copywriters talent art directors crew writers directors dops production companies social creators designers photographers creative directors ai creatives strategists copywriters talent art directors crew writers directors dops production companies social creators designers photographers creative directors ai creatives strategists copywriters talent art directors crew writers directors dops production companies social creators designers photographers creative directors ai creatives strategists copywriters talent art directors crew writers directors dops production companies social creators designers photographers creative directors explore the network join as a creative the problems we re built to solve genero flexes around the biggest challenges marketers face from an always on social engine to a hero campaign made fast we can start anywhere social creative power a social creative engine produce human crafted social creative at scale get the variety you need at the cadence your media plan demands discover creator content run a creator content program one workflow for your whole creator program discovery briefing production usage rights and payments run more creator content with less complexity discover content production produce local content in any market curated production partners in every market you need all running on one platform combine local cultural authenticity and brand consistency discover hero campaigns make hero campaigns at speed brief senior independent strategists creative directors and production companies directly big ideas and high end craft without the layers or overheads discover global reach local support work with genero teams on the ground across five regions run your own creative program or lean on us for end to end management genero s service flexes around what your team needs book a call with your local team from brief to brilliant creative all on one platform launch a brief brief creatives you trust in minutes or go to the wider genero network for diverse ideas and new partners receive ideas pitches align with your timeline and budget with full proposals and rich profiles for you to select from manage production messaging feedback and approvals in one place purpose built for how creative work actually gets made admin handled contracts payments usage rights and talent releases all run through the platform explore the platform see creative flow in action view all six years of flexible creative production for p g s brands since 2020 genero has partnered with procter gamble across brands including gillette olay sk ii venus pantene native and oral b over 120 briefs delivered across the us japan china india southeast asia and latin america from high craft campaign production to always on paid social and ai assisted asset production content production scaling creator content globally for canva canva is on a mission to empower the world to design and it launches products faster than most brands run campaigns creator content is central to how canva grows it reaches engaged audiences organically then scales through paid genero manages creator programs end to end micro to macro across canva s priority markets creator content social creative a global creative program for pinterest and its advertisers advertisers need creative built for pinterest to unlock the potential of the platform and its unique formats genero has been a pinterest brand studio partner since 2023 delivering over 400 briefs for more than 300 brands across the us latin america australia asia and europe social creative powering l oréal s social content engine beauty moves faster than traditional production models can keep up and a house of brands like l oréal needs more content for more platforms without ballooning budgets genero has worked with l oreal for over 10 years powering social creative for brands like nyx maybelline and kiehl s delivering 550 briefs through one connected system creator content social creative a social first launch for flying fish in mexico ab inbev needed a partner to launch flying fish in mexico and capture gen z and millennial drinkers who discover new brands on social not through traditional campaigns genero powered everything from creative strategy to delivery across fooh films cgi and creator content lifting ad recall by 8 1 points and driving up to 2x category engagement hero campaigns social creative latest news insights view all meet the new genero news 2 min read marketing wants speed procurement wants savings one system can serve both insights 4 min read tuck shepard joins genero as usa md to lead next phase of growth news 2 min read we analysed over 2000 reels here are four trends brands can t afford to ignore insights 3 min read more insights frequently asked questions what is genero genero is a creative delivery system a platform that connects brands to a curated global network of independent creative businesses talent and social creators marketing teams brief produce approve and pay for creative production in one place on demand without hiring an agency or onboarding freelancers or suppliers genero has operated since 2009 with teams across five regions can genero add flexible creative capacity to our in house team yes that is how most genero clients use it in house teams build their core team and use genero for specialist and overflow work multi market production always on social and skills they do not hire for full time capacity scales up and down as needed how is genero different from a creative agency with an agency ideas come from a small fixed team often on retainer genero gives you a choice of ideas and a different set of specialists for every brief chosen for the market and the job you pay per project rather than per month and you brief the people making the work directly how is genero different from a freelancer marketplace marketplaces list anyone who signs up and stop at the match genero curates its network covering professional creatives production companies studios and social creators and runs the whole project on one platform contracts feedback approvals usage rights and payment how much support does genero provide as much or as little as you want some genero clients run briefs self serve others hand the whole program over end to end and most sit somewhere in between genero has experienced social creative and production teams on the ground across five regions so support comes from people in your market and timezone how quickly can genero get work made you can launch briefs in minutes and ask for pitches to come back in days not the weeks a traditional pitch process takes production timelines then depend on the complexity of the work but time is saved at every stage no searching for partners no procurement queue no coordinating feedback across email no waiting on contracts what does it cost to work with genero there is no setup cost for project based work you set the budget for each brief so you have full control of spend and genero s service fee varies by project and by how much support you want dedicated partnerships have contracts with agreed fees and volume discounts read more about our pricing stay up to date get the insight and ideas that keep modern marketing teams moving fast subscribe by subscribing you agree to with our privacy policy subscribe to discover new more efficient ways to create your name email country select one afghanistan åland islands albania algeria american samoa andorra angola anguilla antarctica antigua and barbuda argentina armenia aruba australia austria azerbaijan bahamas bahrain bangladesh barbados belarus belgium belize benin bermuda bhutan bolivia bonaire sint eustatius and saba bosnia and herzegovina botswana bouvet island brazil british indian ocean territory brunei darussalam bulgaria burkina faso burundi cambodia cameroon canada cape verde cayman islands central african republic chad chile china christmas island cocos keeling islands colombia comoros congo republic of the brazzaville congo the democratic republic of the kinshasa cook islands costa rica côte d ivoire republic of croatia cuba curaçao cyprus czech republic denmark djibouti dominica dominican republic ecuador 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new zealand nicaragua niger nigeria niue norfolk island northern mariana islands norway oman pakistan palau palestine state of panama papua new guinea paraguay peru philippines pitcairn poland portugal puerto rico qatar réunion romania russian federation rwanda saint barthélemy saint helena ascension and tristan da cunha saint kitts and nevis saint lucia saint martin saint pierre and miquelon saint vincent and the grenadines samoa san marino sao tome and principe saudi arabia senegal serbia seychelles sierra leone singapore sint maarten dutch part slovakia slovenia solomon islands somalia south africa south georgia and south sandwich islands south sudan spain sri lanka sudan suriname swaziland sweden switzerland syrian arab republic taiwan tajikistan tanzania united republic of thailand timor leste togo tokelau tonga trinidad and tobago tunisia turkey turkmenistan turks and caicos islands tuvalu uganda ukraine united arab emirates united kingdom united states united states minor outlying islands uruguay uzbekistan vanuatu venezuela bolivarian republic of vietnam virgin islands british virgin islands u s wallis and futuna western sahara yemen zambia zimbabwe job title what best describes you select one marketing manager director c level executive agency finance procurement in house creative independent creative other by subscribing you agree to with our privacy policy thank you your submission has been received oops something went wrong while submitting the form melbourne sydney singapore new york london são paulo solutions social creative creator content content production hero campaigns explore creatives creators creative network platform login faq company about case studies insights careers contact facebook instagram linkedin english english 2026 genero all rights reserved platform terms cookie policy privacy policy subscribe to discover new more efficient ways to create your name email country select one afghanistan åland islands albania algeria american 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grenada guadeloupe guam guatemala guernsey guinea guinea bissau guyana haiti heard island and mcdonald islands holy see vatican city honduras hong kong hungary iceland india indonesia iran islamic republic of iraq ireland isle of man israel italy jamaica japan jersey jordan kazakhstan kenya kiribati korea democratic people s republic of korea republic of kuwait kyrgyzstan laos latvia lebanon lesotho liberia libya liechtenstein lithuania luxembourg macao macedonia republic of madagascar malawi malaysia maldives mali malta marshall islands martinique mauritania mauritius mayotte mexico micronesia federated states of moldova monaco mongolia montenegro montserrat morocco mozambique myanmar namibia nauru nepal netherlands new caledonia new zealand nicaragua niger nigeria niue norfolk island northern mariana islands norway oman pakistan palau palestine state of panama papua new guinea paraguay peru philippines pitcairn poland portugal puerto rico qatar réunion romania russian federation rwanda saint barthélemy saint...