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george walkley outside context ai and publishing strategy expert george walkley outside context home about book consulting speaking training newsletter recent posts context window 82 there are twin themes this week administrative convenience in tools you are already using like slack and excel and more ways for creators to control their output written spoken or performed and for publishers two important new research projects if you do one thing this week please take ten minutes to respond to whichever is relevant to you it s how we move the industry from anecdotes to data 26 june 2026 read more heatwaves and strategy it s hot here for anyone reading outside the uk the country broke its june temperature record yesterday and today may go higher again i should have been running a workshop in london today for the independent publishers guild but after discussions with the client and with official advice to avoid anything except urgent rail travel we rescheduled it a logistics company blamed heat disruption for failing to deliver something to my office yesterday and my daughter s school has been closed 25 june 2026 read more context window 81 this week there is a tight cluster of stories around how ai companies access content what that is doing to publishers and the economic model for compensating creators but it s not just a theoretical set of discussions with at least one practical step publishers need to take in the next couple of weeks 19 june 2026 read more ai and hollywood accounting this week harvard business review published an article by e glen weyl and raul castro fernandez how ai companies can pay fair rates for the content they need as a publisher and author it s a subject that s close to my heart and i was glad to see hbr addressing it i agree completely with the authors that both ai companies and authors will benefit from the creation of a sustainable market for content for training purposes in fact i d go further and suggest that society as a whole benefits from that i also concur with their view that collective management organisations cmos have an important role to play in distributing money to publishers and individual authors but to me there is a fundamental fatal flaw in their argument that needs to be called out 16 june 2026 read more context window 80 a shorter update this week seven presentations and workshops in ten days have left me genuinely tired but they ve also been the best kind of primary research about how people are encountering ai day to day one theme came up again and again how to use ai in content and marketing without losing your audience s trust that throughline runs through a lot of what follows 12 june 2026 read more context window 79 there are two big themes this week what new ai agents are making possible and the need for a more nuanced discussion of ai s impact on authors and publishers in particular matt webb s first person reflection on agents will resonate with any publisher shipping products internationally in 2026 05 june 2026 read more context window 78 this week s newsletter focuses on the economics of ai becoming more visible sometimes that s positive for publishers a new tool for estimating the value of licensing your content other perspectives are more challenging particularly on the real cost of ai usage for publishers the lesson is that ai strategy must now include cost value and platform risk assumptions 29 may 2026 read more context window 77 it s been a week of jet lag catch up and presentations with a workshop a webinar for pw and my friends at westchester publishing services and the ipg summer summit before i shut down for the bank holiday weekend in the uk some updates on what happened in ai and publishing this week 22 may 2026 read more page 1 of 16 older content by topic artificial intelligence 106 books 3 conferences 4 data 2 games 1 journalism 2 newsletter 82 presentations 8 publishing 105 reflections 10 research 3 scenario planning 2 strategy 18 writing 0 content by year 2026 49 2025 57 2024 12 2023 2 2022 1 2021 4 2020 1 writing stats 89555 words streak requires javascript impressum copyright 2026 outside context ltd outside context ltd is registered in england and wales with company registration number 12584087 and vat number 351665690 registered office address 22 the portway centre old sarum salisbury wiltshire sp4 6eb contact hello outsidecontext co uk 44 01722 435610 links linkedin bluesky rss feed privacy sitemap