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glen barry 0 skip to content glen barry services information open menu close menu glen barry services information open menu close menu services information glen barry global brand identity designer based in sydney australia 33 8623 s 151 2077 e 50 000 hours of design expertise creating 300 brand identities globally branding identity specialist chief brand officer genius agency startup advisor mentor board member design declares ex landor syd ideaworks vml syd monitor deloitte syd venturecrowd syd siegel gale nyc interbrand ldn futurebrand fha mel founder and chief brand officer genius agency glen genius agency sydney new york london melbourne my purpose is to design a better world alex scandurra gaicd chief executive growth transformation as a startup founder it can be extremely challenging on many fronts i worked together with glen where i was his client on sinch cashflow smoothing we sought out glen for his exceptional talent and capabilities particularly in brand and brand strategy space we heard he was good had seen some of his work and can only share that he is incredible not only is glen a complete pleasure to work with he is incredibly creative and possesses an innate ability to develop and communicate a compelling brand story translate it into a tangible persona tone language and associated guidelines in a unique way that brings the brand to life not only that glen stepped up to the role of chief brand officer to really help us take the proposition forward elevating our confidence in market and boosting our ability to share our story i think extremely highly of glen as a brand professional and master i will proactively find more opportunities to work with him identity creating meaning what i ve learned from my nearly three decades of building brands globally at the moments that matter most is that identity is the articulation of creating meaning not decoration not a campaign not style for style s sake identity is the discipline of making intention visible to the world it s how belief becomes form adding clarity it s how complexity becomes clear and in a noisy distracted world clarity is the ultimate advantage across cities countries organisations startups and for founders i ve watched the right identity do something marketing can t it aligns people builds trust and it carries meaning across cultures and time when identity is vague or compromised everything suffers strategy fractures teams drift and audiences feel it instantly this book became inevitable when identity stopped being purely professional a diagnosis of multiple myeloma compresses time and strips away the comfort of later what it gave me wasn t despair it was urgency to live for the now a sharpened commitment to lead to make and to say what i truly believe design has a job to do in the world it must create meaning people can rally behind this is an act of clarity newsletter block this newsletter signup form needs a storage option edit the block and enter a storage location via the storage tab sign up sign up with your email to receive news and updates email address sign up we respect your privacy thank you email glenbarry me com site map services work information schedule a call follow instagram linkedin twitter glen barry