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global data quality tackling data fraud in market research this website is hosted by mrs and uses cookies to help us improve our services any data collected is anonymised if you continue using this site without accepting cookies you may experience some performance issues read about our cookies here accept and continue reject all cookies cookie settings pledge partners events resources approaches glossary contact login video close speaker close sign in sign in username password keep me signed in sign in forgot username or password or create account close new data cleaning and verification toolkit our mission mrs is coordinating efforts with association for qualitative research aqr the canadian research insights council cric ephmra esomar insights association the international association for measurement and evaluation communication amec jmra the qrca intellus worldwide the research society trs samplecon and the association of market research austria vmö and the global research business network grbn to address ongoing and emerging risks to data quality in the market and social research consumer insights and analytics industry the mission of gdq is as a collaborative profession build confidence in the data we collect and deliver through data quality guidance and standards that enhance the value of research this is achieved via the following outcomes read more the language of quality how we refer to the different aspects of fraud duplicates and survey cleaning in ways that inform with accuracy and transparency fraud detection tracking the prevalence of fraudulent survey completions by humans or bots and outlining best fraud detection and mitigation practices identification and mitigation of bias from sample frame and representativeness data quality in research surveys and the resulting impact on overall quality of the data improvement in the research participant experience current and planned work each organisation will lead an effort to create content standards and training around key functional areas of quality including language measurement activation participant experience and sampling technology the organisations are committed to facilitating forums to raise awareness and encourage presentations by and discussions with experts and thought leaders meetings are already underway in which experts are working collectively to formulate best practice guidelines and buildout refine and coordinate universal terms and definitions research including fielding a survey about fraud detection is being discussed partners aqr the aqr was founded in 1980 it promotes qualitative research as a career and encourages the highest professional standards via education and training programs seminars and networking amec amec is the international association for measurement and evaluation of communication the world s largest media intelligence and insights professional body representing organisations and practitioners who provide media evaluation and communication research analysis evaluation and insights ephmra creating excellence in professional standards and practices to enable healthcare market researchers to become highly valued business partners esomar esomar champions the research insights and analytics sector worldwide founded in 1947 the global membership association is a network reaching over 50 000 professionals and 750 companies in 130 countries canadian research insights council cric is canada s voice of the research analytics and insights profession both domestically and globally cric represents the highest standards and best practices provides effective promotion and advocacy of the industry and is a forum for collective industry action the global research business network grbn grbn is a network of global research professional bodies and industry associations grbn exists to strengthen its member associations so that they can better serve their members and their local markets to reach a global standard in progressive high quality research practice insights association the insights association protects and creates demand for the evolving insights and analytics industry by promoting the indisputable role of insights in driving business impact all revenue is invested in quality standards legal and business advocacy education certification and direct support to enable our members to thrive intellus worldwide intellus worldwide is the premier not for profit organization dedicated to advancing the field of healthcare insights and analytics a trusted partner to pharmaceutical biotech and medical device and diagnostic companies and the insights partners that support them delivering unparalleled value through advocacy professional development and a robust network of industry leaders jmra established in 1975 the japan marketing research association jmra represents japan s marketing research industry the association brings together research companies clients and academics to promote ethical practices research quality and professional development mrs mrs supports a diverse membership of individuals in more than 60 countries who are regulated by the mrs code of conduct a global leader in research qualifications and training mrs launched in 2013 the fair data trust mark that demonstrates which organisations handle their customers personal data fairly qrca qrca s mission is dedicated to advancing the impact of qualitative research and all who practice it elevating the respect for the power of qualitative research qrca is a global network of qualitative research professionals that includes market researchers ux practitioners ethnographers linguists and social media listening and analysis among others qrca brings quallies together to network and share best practices and tips learn about trends and new technologies that advance the practice of qualitative research and to offer unique educational content samplecon launched in 2013 samplecon was formed with the goal of creating an open forum for discussion of the global topics facing the sample industry samplecon has maintained a unique ability to connect global influencers for inclusive transparent passionate discussions that shape a strong thriving insights community for the future the research society the research society is the professional association for the market research and insights industry in australia the society is committed to connecting supporting and developing research and insights professionals throughout their career in an environment that celebrates diversity integrity innovation and the power of thinking vmö vmö is a powerful and independent representation of interests for the austrian market research sector with 300 members in this function it preserves the scientific nature of market opinion and social research institutes as well as to promote the trust in and reputation of market research in the public 2026 this website is hosted by mrs about mrs terms and conditions accessibility statement privacy policy