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description=Do not follow where the path may lead. Go instead where there is no path and leave a trail. -Ralph Waldo Emerson;

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g ccmixter as an artist this community website contains remixes which are licenced under creative commons it allows you to listen to interact with and remix the music in return you are required to attribute by crediting the creator s of any material you use an independent artist and music remixing site have combined to create one song this video highlights the relevance and positive outcomes of mash up culture hearing the lyrics of a well known christmas carol noel alongside a more modern guitar instrumental is an enjoyable experience it is unique in that it could not have been produced by a single artist alone consumers have used websites and editing programs to edit and transform an existing song here mash up culture has created something beautiful when we combine our strengths we have a chance to transform existing material into artworks that are more powerful and can be related to by today s society leave a comment chapters 1 3 app facebook twitter posted on april 17 2014 by hayleylouisebelcher under bcm112 transmedia storytelling exists when there is a telling of multiple stories across multiple medias creating one extensive story each of the mediums contribute unique information increasing the audiences understanding of the story this process creates multiple points of entry into the audience engaging more users more often and enhancing their experience jenkins 2007 the app emergency aus is doing this when researching it i soon discovered the producers had adopted other forms of social media platforms including a facebook page and twitter account the creation of a facebook page is a massive addition to the existing app when using the app i was only able to view events occurring in nsw but by liking the emergency aus facebook page this changed my news feed soon provided the option to track the progress of cyclone ita in queeensland and displayed images of a fire occurring in the perth area i no longer needed to access the original app i was being fed important updates from another platform i used every day facebooks open layout really stimulated the conversation and made it even easier to access emergency information the twitter page has a different approach with the main activity involving the retweeting of information shared on other pages an example is the warning issued by country fire authority for antwerp tarranyurk it includes some incredible safety information which could not be found through the app or facebook page the sharing of content through various forms of social media creates an environment where we are moved beyond data to knowledge and wisdom the rapid evolution of digital media technology creates opportunities for new forms of communication accelerating the potential for change this reflects the approach of emergency aus as it has adopted three different media platforms it targets an audience who spend many hours engaging with media platforms every day this communication strategy is effective with each piece of knowledge complimenting the other with this collective intelligence comes the best chance to keep all australians informed image source storycentraldigital files wordpress com leave a comment an unexpected experience posted on april 12 2014 by hayleylouisebelcher under bcm110 throughout this blogging experience i ve become increasingly motivated by reading others posts and receiving their encouraging comments it was so exciting to know there were people out there interested in what i had to say i found that when i commented on other s posts i was critical and the process helped me to recognise weaknesses in my own writing in writing are you mom enough i explored the denotations and connotations of a controversial breastfeeding image this would be the topic i was least interested in as it was broad and i wasn t sure where to go with it i preferred being given a direct question such as why is it important who controls the media through researching i was surprised to learn of the dramatically high concentration of media control in australia i developed an opinion that i was really passionate about and found it easy to argue my point with examples this helped me to realise that my strength in writing is finding what i m passionate about and communicating it to the audience image source dnbsmallbusiness com au my first post blame the media was my favourite to write as i chose an issue cyber bullying and facebook that i could really relate to this topic was rather challenging as my view on this debate is somewhere in the middle communicating it was complicated as i had to rack my brain for the right words to explain how i felt i m most proud of the way this post turned out as i managed to draw upon both sides of the argument and present an inspiring piece publishing the introductory post i was certainly nervous being out of my comfort zone i wasn t sure i d enjoy this subject but i honestly have and it s because of the discoveries i have made i learnt just how passionately i felt about some of the topics i know my writing can be improved so much more and starting my own blog has been an amazing first step in this process image source churchm ag 2 comments produsage produces intelligence posted on april 10 2014 by hayleylouisebelcher under bcm112 image source wikipedia org we live in a collaborative environment and are not just users but also producers of information we are produsers engaging in participatory culture that allow us to combine our skills and knowledge the idea of produsage is explained through brun s four key characteristics p 4 an organisational shift occurs with a move from individual and team producers to a larger community of participants emergency aus has a large base of producers including government and official emergency entities as well as members of the public this is a crucial aspect of the app as it is responsible for the increased generation of content the produsers backgrounds vary from amateur to professional their roles change fluidly as they go from leaders to participants to users this occurs in emergency aus and can be recognised as the success of the app as users can post warnings and be viewing nearby alerts simultaneously the app becomes more convenient and relevant than traditional media outlets products are always unfinished and continuously under development emergency aus embraces this on its facebook page as producers update warnings to watch and act or advice and users edit their own posts or comment on others this activity is collaborative as information can be challenged and ideas can come together as a result the app can produce far more accurate and up to date material highlighting the importance of collective intelligence produsage relies on engagement which is permissive and lenient emergency aus producers hold copyright and intellectual property rights of the content submitted by users however the success of the app comes from users increased participation as they have the freedom to upload original videos and photographs without breaching copyright as there is little threat of breaking rules the relaxed system encourages users to be producers and provide content for others we can see the many benefits of the emerging participatory culture that is produsage these highlight the importance of creating an open environment with free sharing and collaboration of information which could in this case save someone s life image source smh com au leave a comment the power to define cool posted on april 7 2014 by hayleylouisebelcher under bcm110 image source rollingstone com the magazine rolling stone is a widely distributed magazine which focuses on both political issues and subjects of popular culture this particular cover is appealing towards a younger audience bruno mars is a well known musician admired for his voice music attractiveness and celebrity status we know rolling stone is cool we think bruno mars is cool when rolling stone shows bruno mars smoking we are being encouraged to think smoking is cool when we look at this magazine our brains are automatically associating the image of success with the act of smoking this text is massively contributing to the debate surrounding the smoking culture of young people raising questions about introducing laws on the use of cigarettes in popular media i think young people who choose to smoke are mostly aware of the negative health implications we are constantly confronted with campaigns against smoking in the form of graphic images on smoking boxes and powerful television advertisement s sadly it only takes one image such as the one of bruno mars smoking for all of this to become meaningless all of a sudden people can excuse their behaviour saying bruno mars smokes and he s rich and successful there s a concern that the media don t care about the quality of material in the public sphere they simply want to make money and so dumb down to the lowest common denominator mckee 2005 it s not shocking or a surprise to see a cigarette appear on the cover of rolling stone this magazine is certainly not disassociated from drug and alcohol culture rolling stone is simply embracing it s image and this cover is not unlike many past covers the producers are not doing anything wrong and they aren t even breaking any laws however rolling stone has influence over millions of people therefore they have a responsibility to acknowledge the effects of their images this magazine has the ability to send any message so why not have bruno mars holding a guitar or a hat i m sure this wouldn t have the power to define rolling stone as uncool reference mckee a 2005 introduction the public sphere an introduction to the public sphere cambridge university press cambridge pp 1 5 comments we are the media posted on april 3 2014 by hayleylouisebelcher under bcm112 a significant aspect of media convergence has been the transformation of the role of the consumer we were once seen to be far more passive as we sat in front of our televisions taking in the information we are now increasingly active with access to numerous forms of dialogic media which promote conversations amongst the public we are so in control of this media choosing when and where we access what content image source notothequo com in emergency aus we can see all of this taking place the app promotes users to post personal observations that can contribute to the news feed the theory is that this participation will improve safety of the community as consumers and producers combined will be more effective than producers alone ultimately an app has been created where the audience feeds itself as users we have been empowered with the chance to participate in production of content the positive implications of this relate to both the interactive experience and the information provided initially we are part of the conversation which can give us confidence make us feel included and be an enjoyable experience secondly we are enhanced by what we learn from the rest of the public our access to information is increased we are exposed to instantaneous updates and we can find more relevant and channelled information image source friendfiler com as we have become new types of users there are also negative consequences the news we are reading may be very far from the truth as people are given the ability to spread any message they choose this creates a whole new level of media where we can not rely on any source without further investigation and exploring of opposing views these problems are widely managed by those known as gatekeepers these include editors and producers anyone thing that is put in place to slow the information down and verify and edit it before it is broadcast however on the web it is impossible for everything to be controlled and there are also many platforms and devices emerging with very relaxed rules and monitoring of what can be posted this is certainly the greatest threat of user empowerment in emergency situations mobile phones have allowed people to immediately document what is happening as well as share photos and videos it has been questioned to what extent this use of mobile phones is challenging the conventional and official sources of information gordon 2007 i think the producers of emergency aus have recognised this reality and incorporated it into a platform that can be managed and controlled by higher levels of authority it is clear we can no longer separate the media from ourselves as we continue to share produce modify and influence it there can be some very unethical and unreliable content circulating therefore we need to take responsibility for our participation we currently have incredible access to free platforms allowing us to reach a massive audience i think we are wasting our time sharing photos of cats when we can be informing others of real life issues reference gordon janey 2007 the mobile phone and the public sphere mobile phone usage in three critical situations convergence 13 3 pages 307 319 ripe intelligence 2012 emergency aus online available at http ripeintel info productsandservices emergencyaus accessed 30 march 2014 leave a comment tensions of a locked flowing app posted on april 1 2014 by hayleylouisebelcher under bcm112 uncategorized we are all part of media convergence everyday as we access content across various platforms logging out of one network and into the next this media convergence is more than a simple technological shift it alters the relationship between existing technologies industries markets genres and audiences jenkins 2004 when observing this idea of convergence i see a significant change with the emergence of participatory media culture in the past media technologies featured the producers as the only source of information distribution they now utilise interactions between producers and consumer to generate content jenkins refers to the ability of consumers to bring the flow of media more under their control through interacting with the mass market the two sides can effectively reinforce each other and create more rewarding outcomes this closely resembles the concept behind the app emergency aus where both the producer and the users interact and contribute to production image source comunidad iebsschool com technological advances have allowed for the creation of an app with the power to save lives in my opinion emergency aus combines an open platform with closed aspects in a clever way to improve communication however i must admit that tension is created when a platform fails to deliver on it s responsibilities of control for example emergency aus producers endeavour to ensure all content is accurate and current but users comments suggest this is not good enough people putting in fake observations for various locations unfortunately it clogs up the really useful information i think this is where free flowing content can be dangerous especially in an app where a false warning could lead to an unsafe decision bein...