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home hh consulting skip to content helen hartley consulting case studies partners about blog contact follow us humanity bytes tech for good how to humanise your tech brands and engage your audience with our tech brand sprint find out more and email me for details helen helenharlteyconsulting com london tech week 2025 we will be attending london tech week come say hello or dm me for a chat tech for good creating a healthy online world to safeguard children read more green tech how can we make green brands read more how purpose driven branding transforms tech companies creating innovative thinking in your team how effective is your brand story what we specialise in taking deep dives with brands to solve their challenges one by one using creative thinking joining the dots to create the bigger picture it starts with a conversation it could end with a brand identity a new product launch or a service that creates value in society or a deeper understanding of who you are and what you stand for whatever the challenge we ll be on the journey with you and find the way forward together to achieve your goals we get under the skin of exciting organisations looking to do good and help them to overcome their challenges in creative ways with our creative critical thinking workshops unlock the business challenge with a creative solution how we re agile because we work with a network of brilliant independent creatives we re energetic because we only work on projects that get us excited and we re committed because if we re working with you we believe in your goals and creating sustainable value in the world that s all well and good but the missing link in many consultancies doesn t crop up in a lot of business processes empathy because strong solutions don t come from us swooping down and telling you what to do they come from deep conversation understanding and true collaboration what s your business challenge for 2025 what keeps you awake at night living life junk free case study jnck bakery dejunking the fresh bakery category helping people eat healthy treats that taste delicious and look after themselves and the planet win win all case studies more what we do brand strategy why do people need strategy in their lives read more brand refresh how do you know if you brand or organisation needs a refresh what are you goals and are you able to leverage your brand to achieve them goal posts move with day to day challenges sustainability targets and the creating a better world and the demands and needs of your people internally and externally refreshing a brand is complex and a brand isnt just a logo by having a conversation about what you want to achieve and why in a business context session will always tease out what is needed and also what the brief needs to be there is a lot of pressure for people to know what needs changing and most briefs come from looking at where you need to get to and forming a project plan with analysis data research fed into the upfront thinking we work to form briefs maybe for us maybe for others whose skill set is needed so to be clear a brand refresh is not always a new logo it could be a better consumer journey better signposting and brand awareness or a new brand identity which is a new logo read more brand identity what makes a good brand identity you can analyse identities and have research things until an inch of their life a brand identity needs to have meaning and is if you think as a brand as i do like a person everyone is unique has a personality decides how to project themselves has behaviours unique to them sounds differently a brand identity is all those things its the total sum of several elements that sets you apart and tells a story that engages certain people but not others that s fine we can t all be friends with everyone nor would we have enough time to show up humanising a brand an organisation a non profit a charity to appeal to other human beings is what we are good at but like people everyone has a different vibe different tribes they feel connected to and its getting to the heart of that in order to really resonate with all your audiences read more brand activation how do you live engage others with the brand how do you bring ideas to life that are on brand on mission and ensure you align with your purpose can often be harder than you think once your brand is developed you as a business then have to live your brand having a strategic creative in the room that can interpret the brand beforehand and bring new ideas and thoughts to the party can often unlock or allow others in your own organisation to be brave and bold empowering them to release their creative thoughts in a safe space brand activation will always begin with who the audience in with that you have no idea what will resonate read more all services creative sprints to solve business challenges how do you unlock a challenge using creativity how do you enable teams to think differently than their day to day thought processes i design and create workshops with my collaborators around individual business challenges they can be virtual we started in covid and work globally or in the same venue choosing a creative space or bring the creativity to you i draw on lots of agile methods and tested fun exercises to unlock everyone s creative thoughts but a sprint session is all well and good if you don t outline a success criteria and scope out actions afterwards any creative sprint will be preloaded and involve a business context session 2 hr sprint to understand what we need to unlock who our stakeholders are and what we need to achieve using this way of working you can sprint ideas with you and your team from owners and founders to marketing you can look at npd pipeline ideation all manner of brand challenges from brand purpose brand activation brand vision and values npd pipeline ideation to brand activation for hr people key challenges recruitment and retention reward and recognition any challenge can also benefit from a creative in the room to bring a different perspective read more website development as part of the digital journey we collaborate and bring in a specialist developer that will add value to the build of the project every project is very different so in the scoping we would look at the digital build requirements and what we can help with or if you have some internal resource work with your team its as flexible as you need it to be read more education lecturing mentoring talks how do we pay our knowledge forward as a key part of my own journey being inspired by industry professionals i aim to use some of my time to help fellow creatives children in education universities to enrich or bring a new perspective into the room please contact me if there s an opportunity to help in an education or workplace setting to add value in the past 2 years i have had guest speaker roles at strathcylde business school leeds arts uni mentoring on a creative brief mentored female creatives on kerning the gap and created a vision workshop with year 1 children to help with their values and career paths read more people we ve worked with coca cola carlsberg nestle ibm unilever m s tesco sainsburys museum of london tetley s cawston press unika jnck bakery kirstall brewery ocean spray kestrel foods countrystyle foods sportable united by design sail creative kirkstall valley development trust 66 reasons make impact all clients b corps are companies verified by b lab to meet high standards of social and environmental performance transparency and accountability hh consults is working on becoming certified and we hope to get there in 2024 find out more we have a virtual forest and every project commissioned by you means a donation of the profits goes towards supporting climate projects in the uk and across the globe come for a walk by supporting the better business act hh consults aims to ensure that all companies are legally responsible for benefiting workers customers communities and the environment while delivering profit join as a member of the dba we champion the transformative power of design and creative thinking as a creative brand consultancy results and impact are key to showing the strategic and economic value that creativity can bring to business find out more access your impact on net zero https www bcorporation net en us programs and tools b impact assessment https www bcorpmonth com subscribe to our newsletter insight from the world of start ups scale ups change makers industry breakers once or twice a month no spam subscribe δ helen hartley consulting ltd 75 victoria gardens leeds ls18 4pj company no 133412264 carbon calculator each site visit emits 0 17 grams of carbon measure your carbon footprint carbon calculator follow us we use cookies on this website by continuing to browse the site you are agreeing to our use of cookies view our policy