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imats the international make up artist tradeshow from 1997 to 2024 imats produced 86 shows on three continents in four countries and in seven cities hundreds of leading artists were speakers at imats we were blessed to have the greatest artists be a part of our celebration of makeup artistry when our team would travel to the different cities we always brought artists with us as a result ideas techniques and materials were cross pollinated around the globe by the most talented and gifted people were able to meet and learn from the heroes of our craft many top artists today were discovered through battle of the brushes our make up competition brands exhibiting at imats were able to forge relationships with distributors and retailers around the world make up artist magazine and imats has been many things to many people for me it was always about celebrating the art of make up elevating the craft and bringing respect to those who carry a case to say technology has changed our world is a massive understatement people consume information in different ways now the motivation to gather together is less compelling largely due to social media many company s budgets have been cut and have had to forgo exhibiting at shows in this era as a result magazines and professional exhibitions aren t what they once were therefore convention centers are in the rearview mirror for us i m ok with that our delivery systems have changed but the quality of content never will imats has been more than just a trade show it s been a shared dream thank you for three decades of dreaming together here s to the next chapter with heartfelt gratitude and excitement for the future michael key 1997 2025 imats all rights reserved