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description=Inside out perspectives on internal communications from a practitioner, author and consultant. This blog offers my take on internal communications insights and practices to make professionals, researchers and students be more effective in their careers. This blog supplements my book, Internal Communications - Insights, Practices and Models (Sage Publications, 2012). Feel free to debate, comment and ask your questions. The views expressed on my blog are personal and do not reflect the views of the organization I work for. Cheers, Aniisu;

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est opens in new window pinterest share on tumblr opens in new window tumblr like loading posted in blogroll tagged cleanindia community ic internalcomms socialmedia internalsocialmedia nasscomx nasscom aniisu nasscomgic gic ic401 internal communications workshop internal branding internal brand internalbranding swacchbharat aniisu verghese application answers for internal communication role bank internal mailer best job security it company in india brand branding brats at work career progression for internal comms celebrating company milestones channels chile miners communication communicating outages to clients communication with chillian miners csr internal cwg india case study digital and social media digital marketing digital media digital world diversity diversity and inclusion effective internal comms effective internal communication in virtual teams elebrating mile stones in the office employee engagement calendar format empower intranet executive comms feedback on internal 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attention it deserves recently a whatsapp discussion on a communicator s forum intrigued me i noticed a post asking for inputs on making a newsletter attractive some believed that newsletter was passé and with numerous other tools and media vehicles it wasn t helpful to have one leave alone sustain it most talked about the formats colors platforms and frequency some suggested videos animations and comics to entertain employees a few suggested compelling content one blamed employees for taking a company channel lightly i asked the person who initiated the discussion if she found what she was looking for with the inputs that came on whatsapp she hadn t got what she wanted why bother even having a newsletter i blogged on this topic why isn t anyone reading our newsletter and received interesting responses here are my perspectives focus on what your employees need to be effective at work and be strong advocates for the brand it is less to do with packaging content as a newsletter once your communication gets boxed into a format which is dependent on one team to churn out content you are already facing an uphill task of sustaining interest flip the perspective and put your employees at the heart of your content strategy there are no silver bullets with internal communication content the newsletter is just one way to get your message to your audiences when you revisit and build your strategy around what employees need to know or take action on to help the business succeed then you will probably not view channels as standalone routes to reach them knowing how your employees consume information what their communication habits are and what will nudge the organization towards being a communicative entity is helpful to draw up your approach 1 employee centric if your leaders and managers aren t referencing your newsletter content in their communication it probably isn t carrying the right messages you need to scan what other sources of information appeal to employees and if there is a need to consolidate them on one platform weave the newsletter around the employee s life cycle what do they need to be productive efficient and experts at what they do and how can they become better individually and professionally 2 business aligned an organization exists when people communicate with each other those are willing to contribute action and work towards a common goal getting your newsletter to be the pivot for conversations can help raise its profile among employees if your communication doesn t align with the purpose then will be seen on the periphery of everything the company does 3 inclusive approach employees will read most of what their peers create and having a group to steer the direction of your newsletter is useful gauging their personal preferences for media audio video animation and infographics among others will help you serve content in ways that appeal trusting employees to curate and define the scope of what content is created and disseminated means letting go of control the benefits far outweigh the risks according to me 4 content strategy there is always a lot going on in every organization small or large there are employees joining developing growing contributing and leaving in each and every aspect of their lives there are stories and opportunities to tap having your pulse on the employees viewpoints and what the business is hoping to achieve are fundamental to the success of your newsletter build a content strategy and plan that includes all aspects of your business dna 5 recognize contributors nothing can be more rewarding that having your name mentioned as a byline for contributions one makes tapping knowledge and increasing sharing are key to the success of any organization encourage employees to go beyond their roles and make an impact let their managers know how valuable they are to the business and its communication if your employees don t see value in the content then no matter what format and frequency you plan to push it out you won t have many takers the best way to gauge if your content is worthwhile is when your employees truly miss it or even better ask for it do you agree or disagree leave your views here share this share on facebook opens in new window facebook email a link to a friend opens in new window email share on x opens in new window x share on reddit opens in new window reddit print opens in new window print share on linkedin opens in new window linkedin share on pinterest opens in new window pinterest share on tumblr opens in new window tumblr like loading posted in blogroll tagged cleanindia community ic internalcomms socialmedia internalsocialmedia nasscomx nasscom aniisu nasscomgic gic ic401 internal communications workshop internal branding internal brand internalbranding swacchbharat aniisu verghese application answers for internal communication role bank internal mailer best job security it company in india brand branding brats at work career progression for internal 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society and the role of leaders ...