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Text of the page (random words):
ime and no 50 in murder other observations during and immediately after the promotion i had a few kindle unlimited ku and kindle owners lending library koll borrowings so my book s profile had been raised enough to generate these in addition i notched up more sales in germany canada and australia than i ever had before even though the countdown deal was only on the uk and usa sites what does all this mean this was a learning exercise for both peter and me because it s impossible to track every book sale back to what motivated the buyer i wish we can only make educated guesses at what the data we ve collected is telling us alas as someone once said half the money i spend on advertising is wasted the trouble is i don t know which half however here s how i have interpreted the results of my countdown deal book promotion sites peter invested in a bookbub promotion which took place on day 2 as this was the day his sales peaked it seems like the market leader in book promotions does deliver increased sales although with a heavy bias towards the us market my book is still hampered by a lack of reviews on amazon com it was hard to get many promotional sites to even consider listing it i didn t try bookbub for this reason and this has probably put off potential buyers too i spent far less than bookbub would have cost on free cheap 10 book promotion sites like the daily bookworm 99 cent mysteries and awesome gang and more than made back my money although most of them carried through on their promises i m not convinced they generated a lot of sales for all the effort it took to register with them however given peter s experience if i could get my book accepted i would give bookbub a go in the future twitter i value the friends i ve made on twitter and have such a fear of becoming an annoying buy my book person there that instead of blitzing social media i paced myself with just a couple of promotional tweets each day this seems to have paid off as friends on twitter helped tremendously in spreading the word in the uk my thanks to everyone who retweeted on my behalf even though i scheduled promotional tweets during the uk night in order to catch some americans while they were online i don t have sufficient usa followers to make this work for me facebook despite my facebook author page having 143 likes not a lot i know but i ve put little effort into promoting it none of my promotional posts reached anything like that number of people even when i liked and shared them with friends on my personal fb page i didn t pay to increase their reach because i ve tried that once before and it was a total waste of money however all was not lost on the fb front as i also posted details of my countdown deal on several crime mystery fiction fb groups which allow promotional postings i know these garnered at least a few sales because i got comments from people who liked the sound of my book and bought it that is one of the strengths of fb it enables immediate feedback amazon sites i m not convinced that promoting my book as a countdown deal gave it much visibility on either of the amazon websites you have to go searching for the page featuring these books unlike daily deals books in the summer sale etc which are boldly presented to everyone visiting the kindle store and included in targeted emails does the counting down element price goes up to x in 5 days really motivate readers to buy that said books in countdown retain the higher 70 royalty rate if i promoted outside this my royalty rate would halve what next running the first price promotion for no stranger to death was informative and fun although it involved a lot of work to maximise its effect i ve benefited financially but not to a huge degree and i m hopeful that as people who downloaded my book get round to reading it the number of amazon reviews it has will steadily increase i can now refer to its kindle chart success e g a kindle top 5 scottish crime novel in other marketing i do here are some plans i have for the future no stranger to death s lack of reviews by american readers is holding it back and i need to address this ideas i have include contacting us book bloggers although many refuse to review self published books and using goodreads to distribute review copies i may even look at doing a short free promotion solely on amazon com if anyone has any other suggestions please let me know the temptation to throw everything at a promotion is huge but maybe next time i ll experiment with fewer marketing components to help identify what really works i must weigh up the pros and cons of simply reducing the price of no stranger to death rather than making it a countdown deal i could then decide when to put the book s price back up if it was doing well at the lower price i could hold it there for longer i have now gone way beyond the sales threshold required of self published authors to join the society of authors my application is going in this week by far the best thing i can do to sell more books is write more so in tandem with my ongoing promotion of no stranger to death i m hard at work on its sequel working title too soon a death by the way peter declared our competition a draw because of my uk sales success and told me i don t need to buy him a bottle of champagne but of course i will posted by janet o kane at 02 02 no comments email this blogthis share to x share to facebook share to pinterest labels book promotion kindle countdown deal marketing no stranger to death scottish crime fiction self publishing monday 21 july 2014 throwing down the gauntlet let s see who can sell the most books as soon as those words were out of my mouth i couldn t believe i d said them least of all to my mate peter flannery whose first novel first and only has had over 60 000 downloads since 2011 received ecstatic reviews worldwide and is now in the process of being turned into a film but when i discovered we were both planning a kindle countdown deal at the same time a bit of healthy competition as if there isn t enough from all the other books out there seemed like a good idea and so from 21 st to 27 th july peter s novel and no stranger to death will be slugging it out to see which can sell the most copies at 99c on amazon usa and 99p on amazon uk the loser will buy the winner a decent bottle of champagne why are we doing this peter has nothing to prove with first and only but he s just given it a lovely new cover and there are still plenty of people out there who haven t read his novel although it did hold the number 1 position in kindle psychological thrillers for nearly two months during 2012 i m very pleased with how well no stranger to death has been received in the uk but it has yet to get off the ground in the usa i m also curious to test the theory which is now being bandied about that 99p is the new free unlike most of my writer friends peter lives in the scottish borders as i do so we regularly meet up in real life he was very generous with his time and advice when i decided to self publish and we have pooled our knowledge when planning our countdown deals however our starting points and approaches are very different and this is where the results will be interesting will peter s investment in book promotion sites like bookbub trump my heavy reliance on twitter and facebook to publicise my book s temporary reduction in price will more readers be willing to risk 99c or 99p on a relatively new and unproven novel which is clearly in the mystery genre than on one that has lots of reviews yet is harder to classify like the entire self publishing experience the next week is going to be exciting and a bit scary as peter and i try not to look at our sales and amazon rankings too often we ll let you know how we get on peter is blogging about the experience over on his website too you ll notice that the bubbly he s pictured there is bollinger i look forward to holding him to that in the meantime if you d like to find out more about our books here are the links no stranger to death amazon uk or amazon usa first and only amazon uk or amazon usa my champagne photo is courtesy of www freedigitalphotos net posted by janet o kane at 06 52 1 comment email this blogthis share to x share to facebook share to pinterest labels challenge champagne crime fiction first and only kindle countdown deal no stranger to death peter flannery self publishing saturday 7 june 2014 trust me i m a creative the scottish borders where i live is full to bursting with creative people not just writers but visual artists working in a wide range of media and in talking to some of them i ve discovered an interesting thing the creative processes of those of us who work with words have a lot in common with those of artists who create images so as a change from blogging about myself and my writing i shall occasionally invite an artist on here to answer questions based on ones i ve been asked myself about how they work i hope you ll find this an interesting departure my first volunteer is kim mcgillivray an illustrator and educator based in edinburgh i met kim last year when he designed the wonderful cover for no stranger to death since 1993 he has been providing imagery for book covers and editorial features created weekly satirical spots for newspapers plus illustrations for commercial graphics advertising and the odd poster along the way he also teaches part time at art college at what age did you realise you were creative and what form did your creativity take i ve always been keen on drawing and was receptive to the feedback that my drawings received when i was 5 6 years old i liked making images and i was a mostly visual child my writing and academic progress elsewhere was perfectly fine but in my leisure i predominantly looked at picture books and enjoyed concentrating on my own pictures this might sound bizarre but finding paper wasn t always easy and i would draw on the backs of envelopes and boxes did you have any formal training i went to edinburgh college of art to study a degree in visual communication which included graphics film tv animation photography and illustration i specialised in the latter two i have mixed feelings about the experience the institution was imperfect and the learning experience was full of flaws i was also quite young inexperienced from an unsophisticated background and was learning a lot about city living in retrospect despite my appetite for new experiences i was probably affected by culture shock the good and the bad things were ultimately learning experiences and have been influential in my own teaching when did you decide that was how you wanted to make a living how soon were you able to make this a reality due to leaving art college with a bad taste in my mouth i was motivated to make things happen on my own terms i think i had something to prove my first six months were spent working in a record shop re finding some equilibrium after the intense conclusion to my studies in january 1993 i started taking my folio around potential clients i went part time and gave myself 6 months to see if enough would happen to merit continuing that was the extent of my business plan do you mostly create what you choose or do you work to commission for almost 21 years my work was always in response to commissions i ve been adept at interpreting and translating supplied material into imagery more recently though i ve worked on side projects where i m more central to what s being developed and expressed nowadays when teaching communication design we re more mindful of authorship i think that can encourage young designers illustrators to be less passive and more ambitious where do you get your ideas from my work is about the act of translation i love absorbing manuscripts journalism poetry music whatever form material comes in and translating it effectively into imagery the imagery need not be secondary to the text nor merely replicating it i feel imagery and text should complement one another in stimulating ways what s your starting point when beginning a new piece of work i sketch and brainstorm i ll make written notes of what i understand of the material i attempt to make associations between different elements and i will conduct visual research of particular items themes locations imagery whatever i will make many draft attempts at image ideas nothing is pointless making these steps is vital even though much of it might get discarded getting what s in your head onto paper will help you organise the mental scramble and help you see the paths worth developing that can be quite scrappy but it s all about identifying and developing quality ideas and approaches rather than any appealing artwork style at that early stage the notion of inspiration striking is a myth startling connections or realizations can happen but they ll only be delayed understandings of what you ve already set up it is about steady graft and persistent development of ideas and technique do you have any rituals while working i m reasonably disciplined at getting round to work i do a regular working week and keep rather standard hours monday friday 9 5 in my younger free er days i maybe did 11 7 with plenty of late nights conversely i m pretty bad at forcing myself to remain seated at the desk even when it s not helpful i m not very good at allowing myself walks or gallery trips when a mental break is probably what s needed most having said that i do distract myself a lot i mean do research on the internet rituals i need a strong coffee and a banana around at about 11am every day what are your ideal working conditions e g do you need complete silence or listen to music no other people despite being a sociable person lauren laverne on bbc 6music is good silence when i need to concentrate if that gets too isolating i sometimes play classical music if i feel too lonely then talk on radio 4 one can absorb a lot of culture in these ways podcasts are helpful too other environmental factors i m content with the study that i have in the house i had a shared studio very early in my career that brought both good and bad experiences all of human life thrives on interaction but hell does sometimes feel like other people can you remember the first piece of work you sold as a student i got my first live project for a student paper it was produced by david shayler who notoriously went on to become a secret service operative turned whistle blower do you ever abandon pieces because they aren t working i don t think of it that way there s no drama in developing avenues that don t make it to the final outcome the creative process shouldn t comprise a single line of approach i start many ideas there will be branches mergers reflections and consultations how long will an average piece of work take to create way too long my cost efficiency is akin to the minimum wage what are you working on at the moment a book cover for a self publishing author plus some finis...