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home home the book about jay speaking media articles contact jay steinfeld entrepreneur innovative leader and early ecommerce disrupter founder former ceo of blinds com learn more download the first chapter jay steinfeld entrepreneur innovative leader and early ecommerce disrupter founder ceo of blinds com about jay jay steinfeld entrepreneur innovative leader and early ecommerce disrupter founder ceo of blinds com about jay sign up for jay s newsletter jay steinfeld never set out to create the world s largest e commerce site for blinds an ernst young entrepreneur of the year shares his insight on building an award winning company and the importance of four core principles for every business leader who wants to succeed in work and in life while presenting the story of his company s growth from a garage to the backbone of home depot s customizable home goods platform jay steinfeld imparts his hard fought wisdom from experience with honesty humor and heart jay s core values the 4e s each person s core values can be different but they re essential to guide your life and business jay steinfeld put the beliefs that guided his actions into words which formed the foundation not only for his own life but also for a company that disrupted an industry to become blinds com a national brand of consequence evolve continuously change is business s only constant and to evolve continuously means to be adaptable making you less afraid of change we should always be eager to learn new things to evolve as people and to help others do the same to evolve is to get ahead to stay relevant to make sure you re helping everyone around you and to be attuned to your customers needs experiment without fear of failure in a culture of entrepreneurship you cannot be afraid to fail you re still accountable for results but the accountability is that you must explain what you ve learned and embrace the initiative as an opportunity to improve continuously express yourself more than just encouraging individual expression by clothing or workspace decorations to express yourself means to be yourself and bring your unique perspective to the table as a leader it s about creating an environment where people can communicate honestly without repercussion or holding back it s about generosity and clear communication enjoy the ride people are more creative and inventive when they re having fun and at ease pushing people too hard to perform will result in worse performance business is serious but what you re doing should still be fun so enjoy the ride lead from the core the 4 principles for profit and prosperity jay steinfeld ernst young entrepreneur of the year and the founder and former ceo of blinds com never planned to create the world s largest e commerce site for window coverings but after overcoming a series of hardships that helped him define his core values and rethink his entire definition of success he was determined to never give up told with humor and heart lead from the core is an insightful guide to help make your company a resounding success and provide you with a life of prosperity steinfeld shares how blinds com grew from a van to a garage to a musty office with an alleyway entrance to the company it is today along with prescriptive easily adaptable methods for any entrepreneur to master no matter where you are in your career about the book buy now about the book buy now speaking leadership guidance from an ernst young entrepreneur of the year jay s international speaking engagements focus on corporate culture core values rapid experimentation scaling a start up integrating mergers and acquisitions attracting strategic acquirers and how to prevent being disrupted learn more jay has written over 100 articles for inc com and cbs marketwatch four reasons to be grateful that you probably forgot when counting your business blessings this year don t forget these important contributors to your success read on inc com blinds com how empowering my staff powers my business jay steinfeld and his wife and business partner moved most of the business to the web in 1996 founding blinds com now a 50 million business and the no 1 seller of blinds online read on cbs marketwatch four reasons leaders need to be crystal clear in the office when the going gets tough the best leaders get crystal clear in their communications here s how to retain that clarity to keep your organization effective read on inc com bonus playbook offer order the book from any retailer to immediately receive a free digital copy of the 4 core principles playbook in the playbook you ll find helpful exercises to guide your business and life order redeem jay s educational lessons insights and philosophies have become an integral part of my entrepreneurship curriculum they resonate so much with my graduate business students that he frequently gets standing ovations when he finishes speaking to them al danto entrepreneurship faculty jones graduate school of business rice university 1 graduate entrepreneurship program princeton review entrepreneur magazine be the first to discover how to lead from the core learn steinfeld s four es a set of guiding principles that help overcome any obstacle to your organization s success and more name email thank you oops there was an error sending your message please try again later 2021 jay steinfeld connect share by