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impacted apps as they re not visible via facebook s mobile app to mitigate this and to aid in app discovery facebook announced app center mobile friendly apps that are registered in app center are now discoverable through facebook s search bar from a development perspective it does mean that each app needs to also include a mobile version using any of the above methods there is slightly more work on the backend however with more and more users coming in from mobile this is the only way for the users to access apps on their devices web social back in 2010 facebook introduced open graph api yes that ubiquitous like button is just a toddler social sharing by liking or sharing content on social platforms like facebook twitter and google has been deployed on millions of websites sharing also happens in the reverse direction by embedding activity streams from social media onto the web single sign on signing up for a web app via your facebook or twitter account saves us from having to remember yet another user id and password however balance that with the risk of allowing the 3rd party site access to your information and sometimes publish on your behalf you can control third party app access via privacy settings on your facebook account this digital convergence is only going to accelerate further and include future platforms just think google glass the nike fuelband your car s dashboard the fun has only just begun share this share on x opens in new window x share on facebook opens in new window facebook share on pinterest opens in new window pinterest more print opens in new window print share on reddit opens in new window reddit email a link to a friend opens in new window email like loading 2 comments by jon newman on november 1 2012 permalink posted in digital hodges digital strategies mobile public relations the hodges partnership web development tagged facebook google mobile application development mobile device mobile optimized responsive design twitter web application youtube posted by jon newman on november 1 2012 https jonnewman12 wordpress com 2012 11 01 and not or how mobile social and web are converging pr at the bat heartwarming or stunt by sean ryan editor s note sean is a long time hodger who played collegiate baseball and runs a college baseball website he also is a high school head coach benedictine and manages our growing number of sports related clients the sporting world has taken a hit the past couple months in terms of public relations lance armstrong cycling s hero was given a ban for life the nhl which i must confess grabs my attention for about an hour a year is in the midst of its second lockout in eight years the nfl s shield has been beaten and battered for 1 its confounding assumption that replacement referees with entry level experience could manage america s most popular sport and 2 even more perplexing handling of the situation as it deteriorated right before our eyes and the nba well it s the nba where jim rome s dustup with commissioner david stern was as entertaining as miami claiming a crown today sports fans received a welcome break greenberg after being hit by a pitch in 2005 courtesy miami herald during the first hour of today matt lauer interviewed former chicago cubs major leaguer adam greenberg what made it unique was that greenberg was a major leaguer for all of one pitch a pitch that caromed off his head seemingly ending his dreams of a career in the big leagues in 2005 after feeling the effect of the injury for years greenberg made his way back into baseball and played for the israeli national team in the recent world baseball classic meanwhile a filmmaker named matt liston had been conducting an online campaign one at bat pushed for someone to give greenberg the at bat and chance of a lifetime that was taken away from him seven years ago the miami marlins who themselves have endured a rocky season both in the standings and in the public eye rose to the occasion they contacted major league baseball commissioner bud selig who has to be chuckling at some of the pr nightmares his fellow commissioners have created selig gave the marlins approval to sign greenberg to a one day contract greenberg appearing on today got the news this morning on oct 2 he will be a member of the marlins and will get his one at bat there are times when pulling a pr stunt is just that a stunt this isn t one of those times the today segment was emotional and brilliant a nice boost for morning s longtime news leader that has hit tougher times the marlins and major league baseball teamed up for a heart felt gesture that creates excitement on the eve of its playoffs and a player whose dream ended seven years ago will get a second chance on tuesday i ll be a marlins fan share this share on x opens in new window x share on facebook opens in new window facebook share on pinterest opens in new window pinterest more print opens in new window print share on reddit opens in new window reddit email a link to a friend opens in new window email like loading leave a comment by jon newman on september 27 2012 permalink posted in baseball public relations tagged adam greenberg bud selig chicago cubs major league baseball matt lauer miami marlins pr stunt today world baseball classic posted by jon newman on september 27 2012 https jonnewman12 wordpress com 2012 09 27 pr at the bat heartwarming or stunt non profit events a pr recipe for success by cameron mcpherson quick editor s note there are few better at getting the word out about events than cam great ingredient list below jn i m fortunate to work at an organization that encourages employees to volunteer and give back to the community as a guy who loves to work with nonprofits this makes me so happy throughout the year in and outside of work i help nonprofits publicize their events to the public it s not only an opportunity to fundraiser for a cause it also gives the nonprofit a chance to tell their story to the community i just finished helping with pr for the cookies for kids cancer bake sales in richmond and thought some of the best practices would be helpful to other organizations so without further ado here are 10 tips for getting the word out about your event create a storyline this isn t just an event it s an opportunity for you to explain to the community why your nonprofit s work is so important leverage facts about the issue and localize as much as possible and then shout it from the rooftops do some digging community news organizations have engaged readership and often love getting the word out about local events you re probably familiar with local tv and the daily newspaper but don t forget about blogs do some googling and ask facebook friends where do you get community news look for interview opportunities flip through your radio dial for a week and listen for local drive time programs that interview guests skip nationally syndicated programs and focus on programs with local djs when it comes to tv look for local newscasts that do in studio interviews imitation is the sincerest form of flattery have you seen a nonprofit in your area get great press for their events google search and see what outlets covered them it s a good way to pinpoint outlets that could cover your event facebook it s free you might not have the financial resources to create a website dedicated to your event but creating a facebook event page is free not only is it a great way to get attendees energized before the event but you can use it to find volunteers and provide updates before the event even better a lot of news media have facebook pages with huge fan bases that will often link to your event develop a variety of angles ever notice how news organizations sometimes cover a story differently if you re pursuing interviews or pre event coverage develop different angles find how the problem your nonprofit is trying to fix affects various local people or maybe a local program has a cooking segment is your event catered you could offer the chef as a guest on the program as an alternative way to plug the upcoming event don t forget a news release some say the news release is dead for nonprofit events it is very much alive and one of the best ways to ensure consistent messaging there are tons of resources online on how to write a release make sure to include the basics who what when where and most importantly why it is important to tell people why they should support the cause and how will it help the community award buzz will you be honoring someone at the event if so contact your local newspaper about the why the recipient is receiving the award it s an opportunity to get positive exposure for that person s work while also getting the word out about an event radios psas good news some stations are required to donate a certain amount of airtime to nonprofit causes however submission requirements for psas are different from station to station so your best bet is to call and ask for someone who manages the psas it s a free way to create a commercial for your event at the event do certain outlets include event photos give the publication a big enough heads up at least three weeks and see if they would be interested in sending a photographer don t be let down because the editor told you no often times this is due to a lack of resources ask if you can submit hi res photos after the event long term vision is your event annual be strategic with your media relations outreach plan every outlet can t cover your event every year if your daily newspaper did a feature on the event this year try looking for other pr opportunities those were just 10 tips but there are many more ways to promote your event please share your ideas in the comments below share this share on x opens in new window x share on facebook opens in new window facebook share on pinterest opens in new window pinterest more print opens in new window print share on reddit opens in new window reddit email a link to a friend opens in new window email like loading leave a comment by jon newman on september 19 2012 permalink posted in facebook media relations non profit public relations the hodges partnership tagged cookies for kids cancer facebook nonprofit organization philanthropy the hodges partnership posted by jon newman on september 19 2012 https jonnewman12 wordpress com 2012 09 19 non profit events a pr recipe for success thinking outside the box to leverage rva s recent pr success a belated congrats to everyone who contributed to the recent outside magazine story that declared richmond as the best river town in america this story has been literally years in the making and is tied into a broader strategy first embraced by groups like the sports backers and venture richmond that strategy is to promote richmond as a participatory sports town focusing on events like the marathon and riverrock and as a vibrant river community with events like the folk festival the story is great but our collective job as region and its ambassadors is only half complete as pr pros we know that any big story like is great but only if as many people as possible are exposed to it as soon as we get a big hit for any client we first celebrate with them and then ask them specifically what can we all do to leverage the story to your target audience without arming your sales force or evangelists with the story the job is half done that s pr 101 so as we all bask in the afterglow of this great cover story i will ask the question what are we doing to leverage the story to everyone we know the collective community came through in a big way the last time the city was on center stage when vcu and the university of richmond made the ncaa basketball sweet 16 and then vcu made the final four we had rallies tweaked dick vitale and jay bilas and greeted all the visiting media with a wave and a smile but remember that story came to us that media coverage while fantastic was sort of baked into the event this outside opportunity is different instead of the media coming to us we need to push the story out to a much broader audience than the readership of the magazine how do we do that there are many ways but i have a suggestion that everyone with an email account can sign up for just include the link to the article and a little explanation in your email signature we all do it for ourselves and our companies why not do it to promote our region we have a great story it has now been told in a spectacular way the pressure for us to tell it is off all we have to do now is spread the word will you sign up i did check the next email i send you share this share on x opens in new window x share on facebook opens in new window facebook share on pinterest opens in new window pinterest more print opens in new window print share on reddit opens in new window reddit email a link to a friend opens in new window email like loading 1 comment by jon newman on september 11 2012 permalink posted in public relations richmond the hodges partnership tagged dick vitale jay bilas outside magazine richmond virginia the hodges partnership university of richmond virginia commonwealth university posted by jon newman on september 11 2012 https jonnewman12 wordpress com 2012 09 11 thinking outside the box to leverage rvas recent pr success no not another five brand lessons you learn from springsteen post by jon newman this is a big week for me in the next week or so i m going to see bruce springsteen live twice in the past i might have fallen victim to the same crutch that other blogger sometimes depend on i ll admit to it i ve also done it in the past that s taking something you are doing or are passionate about and stretching that into a blog post about three or five or seven lessons you can learn from that person or thing at first it was cute then it grew a little tiresome and then it became the thing that everyone did i m stopping now in this social world i m finding it harder and harder to separate the personal from the professional more times than not lately i ve been chided by some who have grown tired about my facebook posting or tweeting about springsteen or rutgers or the mets or my other passions by not connecting my passions directly to a blog post i hope i m giving them one less thing to chide me about if i sound a little bitter well maybe i am if social sharing is not created to share things that you are truly passionate about then what is it there for please tell me it s not just about sharing your latest views about marketing pr or advertising because if it is the world would then be a truly boring place maybe i we are somewhat to blame for that maybe we get so caught up on the use of social media we forget what it is there for for people to just share if you don t like what i m sharing then feel free to unfollow unfan unlink unpin and unconnect with me i m not forcing you to do any of that it is your choice as springsteen says in the ties that bind it s a long dark highway and a thin...