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understanding customer engagement and growth opportunity the challenge with a portfolio spanning restaurants delicatessens bars and an online shop lina stores wanted an objective evidence led understanding of how customers were see more about lina stores bill s shaping growth priorities through customer insight the challenge bill s was entering an important phase of strategic planning as the business looked to shape priorities for its next stage of growth see more about bill s bidfood strengthening bidfood s market position in the pub sector the challenge bidfood wanted to understand its current standing in the uk pub bar market and how it compared to key see more about bidfood arc inspirations shaping board strategies with eye opening insights the challenge arc inspirations was preparing for their annual strategy planning day a crucial opportunity to align their board and investors around both short and see more about arc inspirations lucky saint category insight into the growing low no movement the objective to explore consumer attitudes and behaviours that are influencing choice of venue and choice of product within hospitality venues see more about lucky saint nightcap measuring employee engagement the challenge nightcap wanted to understand what their employees really think about working in the business especially as the business continues to grow and expand with see more about nightcap wingstop product based taste tests to optimise new menu the challenge wingstop wanted to refresh their iconic menu and asked kam to help them understand wingstop customer and non customer thoughts and perceptions see more about wingstop butcombe group using customer research to challenge assumptions the challenge butcombe group the award winning pub inn and brewing business with 120 venues across the uk and channel islands has grown see more about butcombe group roxy leisure competitor benchmarking to drive success the challenge roxy leisure a leading operator in the competitive socialising space wanted to understand how their brand was perceived in a rapidly expanding and see more about roxy leisure jw lees understanding pub partners motivations concerns the objective jw lees received annual feedback from their pub partners as part of kam s licensee index which provides licensee feedback and benchmarks where see more about jw lees yard sale pizza piper investment commercial due diligence for piper private equity the objective the aim of the research was to provide piper with a deep dive into the behaviours attitudes perceptions and sentiments of see more about yard sale pizza piper investment borough market essential customer insight to shape future strategy the borough market team wanted to gain a deeper understanding of who is visiting the market to re visit and refresh their current customer see more about borough market nq64 customer understanding to drive critical business decisions nq64 is a business that is growing and growing fast having opened 9 sites since 2018 it was important that they took an opportunity to see more about nq64 hall woodhouse multi methodology approach to key strategic research project hall woodhouse set out to review their managed house business model and create a compelling guest value proposition that delivers sustainable value see more about hall woodhouse vita mojo industry thought leadership driven by insights vita mojo wanted to position themselves as thought leaders within the hospitality industry to help the reach out to new potential customers and provide see more about vita mojo wasabi sushi bento new recipe taste testing for innovative product launch wasabi wanted to update one of the popular dishes on their menu but the risk was high if they got it wrong they wanted to ensure see more about wasabi sushi bento rosa s thai identifying the most lucrative customers rosa s have ambitious growth plans to grow footfall and sales from existing and new customers before they develop their brand and marketing plans to help see more about rosa s thai slerp highlighting an industry opportunity using research based content at home hospitality including the delivery of meal boxes gift platters and alcohol saw phenomenal growth during the pandemic slerp wanted to highlight to the see more about slerp junkyard golf customer understanding to drive critical business decisions junkyard golf wanted to take their customer understanding to the next level as an ambitious and growing brand they needed to better understand see more about junkyard golf tipjar raising awareness of an industry issue with research based content tipjar knew that tipping was often not transparent in the uk hospitality industry with many staff not getting their fair share see more about tipjar designmynight research to direct critical branding decisions designmynight were looking to refresh and shake up their brand they wanted to understand how different audiences would react and interact with the different potential changes see more about designmynight oapa building knowledge to develop offer and comms only a pavement away support people facing homelessness into careers in hospitality in order to ensure they were engaging most effectively their supporters and see more about oapa the alchemist consumer testing for an innovative product extension the covid pandemic has led to innovation from many and complete pivots for others for our client their plans for launching a ready mixed cocktail for see more about the alchemist peach pubs customer based swot analysis to maxmise market share peach was looking to better understand their current customers to help shape their future strategy and improve their crm ultimately they wanted see more about peach pubs signature pubs discovering customer needs in a global pandemic when lockdown began louise maclean head of sales and marketing at signature pubs heard kam md katy moses talking about the importance of see more about signature pubs brewhouse kitchen brand health check and evaluating the future customer brewhouse kitchen wanted to understanding the changing dynamic of their customer base as a result of he covid pandemic whilst also see more about brewhouse kitchen wells co understanding licensee motivations drivers and barriers wells co are a current client of the kam product the licensee index which provides licensee feedback and benchmarks where wells co see more about wells co brewdog identifying new distribution opportunities for af beer brewdog has seen significant growth in its alcohol free brands over the last few years they suspected that there must be new opportunities for see more about brewdog see more client results kind words our partnership with kam centred on consumer attitudes towards the alcohol free category in different environments and really was a fantastic piece of work it was collaborative focused had an end goal in mind and was delivered in a timely and professional manner brewdog are now armed with the facts and the tools to confidently support our mission and speak to customers kam s service didn t simply end with the delivery of the report and this has enabled us to really build on the initial findings hone in on the key learnings and develop a killer strategy built on facts and not guess work ben lockwood marketing manager ontrade brewdog we needed to conduct quantitative research to understand our lapsed and non customers and what their drivers are when it comes to dining out the last research we did was back in 2017 and we wanted to get back into the habit of conducting research annually kam was able to help us segment potential customers that we should prioritise and go after and the research has given us a steer on our strategy and objectives going forward the in depth insights were extremely useful and the recommendations are realistic and practical it felt like a collaboration rather than a one sided piece of work where you re left to decipher the results with loads of proactive communications from kam specific knowledge of the retail landscape helped us look at customer behaviours beyond the casual dining lens 10 10 would recommend and would love to work with kam again punky patra yanan brand marketing rosa s thai working with kam has been an absolute pleasure they understood what we were trying to achieve with the research they gave good professional advice and made suggestions about how we could ensure the results from the research would deliver the insights we needed to inform our planning paula smith head of marketing licensed trade charity the team at kam were fantastic from start to finish when working with us on what became a very insightful piece of audience research matt preisinger head of marketing brewhouse kitchen kam were great to deal with and were as particular as us about execution and getting the right result they helped guide our decision making and the research helped us really understand how our guests feel about peach rebekha wilkins marketing director peach pubs thanks to the research we were able to make informed decisions about product development guest experience and better tailor our marketing to the specific needs of our guests we are now more focused and aligned in our efforts with a greater appreciation for the power of data driven decision making i cannot recommend kam highly enough thanks to their hard work and dedication we are better positioned for long term success and growth lauren cassells head of marketing sales junkyard golf our client was really impressed with the outcome of the research kam identified insights which really challenged their thinking and the findings have had a direct influence on their channel strategy for these key calendar events thanks again kam amy searle head of trade cirkle we commissioned kam to carry out a research project for one of our largest clients the research was carried out in a professional and timely manner and the insight will be invaluable for understanding our positioning within the spirits market laura packham account director elastic the research kam led was extremely helpful for us and our design agency the customer feedback obtained helped shape and finalise artwork for future projects the kam team were also able to turn everything brief research and delivery around in a short time frame to meet our deadlines andrew jobes senior retail development manager punch we asked kam for help on two large brand projects that needed incredibly bespoke hospitality consumer insights and they nailed it they took the time to understand our needs they provided conscious advice and expert insight into the questions that would get us answers and were quick in their turnaround of two large surveys to two equally large audiences not only did the results of these surveys massively help inform our final decision they gave us important data to take with us into the business moving forward a huge amount of praise for a very efficient and wonderful team katie kirwan head of content website design my night the kam licensee index has given jw lees an essential benchmark in terms of how we support our pub partners better we have been challenged in terms of our own assumptions about what is important and as with everything in life what gets measured gets done william lees jones managing director jw lees kam has done an excellent job with the licensee index well constructed with industry input and buy in efficiently executed without fuss and well presented both graphically and face to face in an informative and insightful manner ian ronayne managing director admiral taverns unlock the power of knowledge today are you ready to dive into a world of invaluable hospitality intelligence join the kam knowledge hub your go to insight resource for everything you need to thrive in the dynamic world of hospitality sign up for our free membership or unleash the full potential of access all areas and take control of your professional destiny the power of knowledge awaits you get access today knowledge is power ltc x kam wellbeing at work access level standard access his report brings together experiences hospitality employees and also employers across the sector have shared you ll get a clear picture of the challenges still facing our people what support is helping and where there s still more to do see more raising the bar 2026 access level standard access this report explores how the uk on trade has progressed over the past 18 months and where the next opportunities lie to deliver a more compelling consistent and high quality alcohol free experience see more drinking differently how glp 1 medications impact alcohol consumption access level access all areas following our previous research into how glp 1 medications are changing eating behaviour kam partnered with drinkaware to explore another key question for hospitality and drinks brands how are these medications affecting alcohol consumption see more the hospitality people survey 2026 access level standard access this annual survey is based on feedback hospitality employees and aims to provide a benchmark of current salaries and benefits available as well as what is important to these employees see more state of social 2026 access level standard access state of social is the first industry wide benchmarking report dedicated to social media metrics and it s back for its 2nd year delivered by kitch and kam the free report captures critical insights for uk hospitality operators see more pubs power sport report 2025 access level standard access this new pubs power sport report from pubaid and conducted by kam supported by guinness and sky business reveals how pubs are quietly power movement connection and community wellbeing across the uk see more join the knowledge hub today as seen in our people welcome to kam where we are more than just a team we are a family united by a passion for the uk hospitality sector with research and insights at the core of everything we do we strive to provide you with the tools and knowledge you need to make informed decisions and stay ahead of the trends our dynamic team brings together expertise from hospitality research insights and marketing to form a powerhouse of talent dedicated to your success we take our work seriously but that doesn t mean we don t know how to have fun along the way we believe that a lively and positive approach enhances creativity and fosters better collaboration with our clients we understand the challenges and opportunities in your industry and we are here to guide you every step of the way meet the team the blog 19 may alcohol free in hospitality why availability alone is no longer enough the alcohol free category in hospitality has evolved rapidly over the last few years what was once treated as a niche 13 apr weight loss medications linked to reduction in both food and alcohol consumption latest research reveals the increased use of weight loss drugs is reshaping not only the nation s eating habits but ...