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description=Dave Kellogg on starting, leading, and scaling enterprise software startups: strategy, financing, go-to-market, sales, marketing, and metrics;

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kellblog home best of chat faq about sign in subscribe dave kellogg on enterprise software startups subscribe email sent latest the one thing that everyone may be too busy to worry about winning everyone on the executive team is busy making plan and improving efficiency but who is making sure you re actually winning the market why ceos need to track market share even when the data is imperfect lock 1 18 aug 2026 why i believe in categories just not category design imagine you re walking down a beach and find a watch you pick it up inspect its intricate mechanism admire how precisely all the pieces fit together and conclude that something so complex and precisely engineered couldn t possibly have arisen by chance there must have been a designer wait lock 1 13 aug 2026 introducing kellblog subscriptions edited 8 5 with expectations for more changes coming i often tell founders to test by doing so in this post i ll be practicing what i preach after nearly 20 years of publishing kellblog for free i m introducing subscriptions i ll start by lock 1 04 aug 2026 board meetings your notetaker is not welcome here in an era where it seems that every conversation is being recorded there should be a sign outside every board meeting that reads your notetaker is not welcome here by your notetaker i mean any ai notetaker a personal one that follows you from meeting to meeting whether a meeting 03 aug 2026 please don t smooth the metrics investors have lots of good habits when it comes to metrics operators can copy many of them one habit they shouldn t copy however is smoothing smoothing has a legitimate purpose investors are trying to understand businesses they re looking for long term trends and patterns so they 25 jul 2026 the kellblog companion and thoughts on derivative works today i m pleased to introduce the kellblog companion a new way to explore kellblog created by saurav chowdhury it reorganizes decades of posts into a structured knowledge base that s easier to browse by topic easier to search and easier to use when you re trying 22 jul 2026 what mr jambo and levi s can teach us about listening to customers founders chief product officers cpos and chief marketing officers cmos spend a lot of time talking with and listening to customers as they should and by and large they do it well but there s one common mistake that many smart strong willed and vision driven leaders make surprisingly 18 jul 2026 book review the curious case of mike lynch by katie prescott we re in the middle of an ai boom capital is abundant expectations are high and nearly every company is trying to position itself as a winner in the coming transformation amid all the excitement a basic challenge remains separating what exists today from what might exist tomorrow customers 08 jun 2026 why i m joining the board of dreamdata i spend a lot of time thinking about go to market efficiency how companies decide where to invest their marketing dollars how they measure what s working and how they improve over time for years much of marketing measurement has revolved around attribution trying to determine which programs campaigns 04 jun 2026 the metrics brothers hiatus we ve decided after 122 episodes to put the metrics brothers podcast on hiatus let me explain how i think about that decision on october 20 1974 the grateful dead played what was then billed as their final show before an indefinite hiatus the band was burned out the touring 03 jun 2026 a diamond in the rough startup founder survival guide by david politis the first time i read obviously awesome by april dunford i breathed a sigh of relief someone had finally written the positioning book that desperately needed to exist and one that i had long suspected i might someday need to write myself my reaction came not from the material which 18 may 2026 the board deck is the living board meeting agenda saying you want a strategic discussion and walking into a board meeting with a 45 slide operations review deck is like saying you want to eat healthy and driving to baskin robbins the intention and the action are in direct contradiction and hint the action wins every time if you 15 may 2026 see all kellblog dave kellogg on enterprise software startups subscribe sign up to receive posts at the corner of new tech and old truth subscribe email sent sign up powered by ghost